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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Wacana Ekonomi
Garliani, Gita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The impact of service marketing mix and customer satisfaction on savings decisions at Bank Sinarmas, Garut branch Garliani, Gita; Setiawan, Rahyuniati
Jurnal Wacana Ekonomi Vol 23, No 2 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v23i2.3418

Abstract

This research was conducted at bank sinarmas branch in garut. The purpose of this study is to determine how the service marketing mix, customer satisfaction, and savings decisions are at bank sinarmas branch in garut, and to what extent the influence of the service marketing mix on savings decisions at bank sinarmas branch in garut, as well as the extent of the influence of customer satisfaction on savings decisions at bank sinarmas branch in garut. This research adopts a quantitative approach, utilizing data collected in numerical form that will be tested using statistical methods. The data collection techniques employed in this study include questionnaires and literature reviews. The population in this research consists of savings account holders at bank sinarmas branch in garut, totaling 100 individuals determined using the lemeshow formula. To obtain data, the author distributed questionnaires to customers comprising 30 questions, consisting of 18 questions related to the service marketing mix, 7 questions about savings decisions, and 5 questions regarding customer satisfaction. Hypothesis testing was conducted using statistical data analysis with a path analysis model. Based on the research findings, it can be concluded that the service marketing mix significantly influences savings decisions and customer satisfaction.Key words: services marketing mix, customer satisfaction, saving decisions
The Impact of Service Marketing Mix and Customer Satisfaction on Savings Decisions at Bank Sinarmas, Garut Branch Garliani, Gita; Setiawan, Rahyuniati
Jurnal Wacana Ekonomi Vol 23 No 2 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v23i2.3418

Abstract

This research was conducted at bank sinarmas branch in garut. The purpose of this study is to determine how the service marketing mix, customer satisfaction, and savings decisions are at bank sinarmas branch in garut, and to what extent the influence of the service marketing mix on savings decisions at bank sinarmas branch in garut, as well as the extent of the influence of customer satisfaction on savings decisions at bank sinarmas branch in garut. This research adopts a quantitative approach, utilizing data collected in numerical form that will be tested using statistical methods. The data collection techniques employed in this study include questionnaires and literature reviews. The population in this research consists of savings account holders at bank sinarmas branch in garut, totaling 100 individuals determined using the lemeshow formula. To obtain data, the author distributed questionnaires to customers comprising 30 questions, consisting of 18 questions related to the service marketing mix, 7 questions about savings decisions, and 5 questions regarding customer satisfaction. Hypothesis testing was conducted using statistical data analysis with a path analysis model. Based on the research findings, it can be concluded that the service marketing mix significantly influences savings decisions and customer satisfaction.Key words: services marketing mix, customer satisfaction, saving decisions
Analysis of the Influence of Fear of Missing Out (FOMO) and the Role of Influencers on Tourism Destination Selection Setiawan, Rahyuniati; Garliani, Gita; Rahmawati, Dina
Jurnal Wacana Ekonomi Vol 23 No 2 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to gain a deeper understanding of the factors that motivate Garut people in choosing tourist destinations by taking into account the influence of Fear of Missing Out (FOMO) and the role of TikTok influencers. The analytical method used in this research is SEM (Structural Equation Modeling). In this research, non-probability sampling techniques were used with a purposive sampling method to determine the research sample. The conclusion obtained from this research is that the fear of missing out can influence the choice of tourist destination through its impact on motivation, emotional responses and behavior. And influencers, especially through social media, film and television, play an important role in shaping tourist perceptions and influencing a person's choice of tourist destination.
ANALISIS STRATEGI CITRA MEREK DALAM MENINGKATKAN KEPUASAN PELANGGAN OCTO MOBILE PADA BANK CIMB NIAGA CABANG GARUT Garliani, Gita; Setiawan, Rahyuniati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/p9fjhm53

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi, kualitas layanan, dan inovasi secara langsung atau tidak langsung terhadap Citra Merek, serta pengaruh semua variabel tersebut terhadap kepuasan pelanggan OCTO Mobile. Sampel penelitian adalah 100 responden yang merupakan nasabah CIMB Niaga. Teknik pengambilan sampel adalah purposive sampling — pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan analisis Structural Equation Modeling (SEM) dengan bantuan software SmartPLS. Hasil penelitian membuktikan bahwa variabel inovasi, promosi dan Kualitas pelayanan berpengaruh signifikan terhadap citra merek dan citra merek tidak berpengaruh signifikan terhadap kepuasan pelanggan. variabel inovasi, promosi dan kualitas pelayanan tidak berpengaruh signifikan terhadap kepuasan pelanggan. Hasil penelitian juga menunjukkan rencana strategi kepuasan pelanggan dengan mengacu pada strategi dari analisis yang telah dilakukan, dan strategi yang tepat dipilih yaitu pengembangan produk.
Co-Authors Dina Rahmawati Setiawan, Rahyuniati