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All Journal International Journal of Education, Social Studies, And Management (IJESSM)
Saefudin, Rochmad
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Marketing Strategy Through Social Media in Increasing Sales at Zheni Rz Furniture Store East Lampung Saefudin, Rochmad; Warganegara, Tri Lestira Putri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.208

Abstract

The problem that occurs in Zheni Rz Furniture Store is the lack of marketing through social media, considering the large number of social media users who can be a means to promote as a marketing strategy to face increasingly fierce competition. This study aims to analyze methods that can be used to increase sales at Zheni Rz Furniture Store. Method analysis in research using a qualitative descriptive approach. Where, research does not use quantitative measurements to describe and explain phenomena. This research uses SWOT analysis as a means of qualitative descriptive approach. The results show that Zheni Rz Furniture Store is in quadrant 1 with a very advantageous position because it has strengths and opportunities that can be optimized there. In this quadrant 1, Zheni RZ Furniture store East Lampung can use an aggressive growth policy. The SWOT diagram table shows the strategies that Zheni Rz Furniture Store can use to help increase store sales.
Marketing Strategy Through Social Media in Increasing Sales at Zheni Rz Furniture Store East Lampung Saefudin, Rochmad; Warganegara, Tri Lestira Putri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.208

Abstract

The problem that occurs in Zheni Rz Furniture Store is the lack of marketing through social media, considering the large number of social media users who can be a means to promote as a marketing strategy to face increasingly fierce competition. This study aims to analyze methods that can be used to increase sales at Zheni Rz Furniture Store. Method analysis in research using a qualitative descriptive approach. Where, research does not use quantitative measurements to describe and explain phenomena. This research uses SWOT analysis as a means of qualitative descriptive approach. The results show that Zheni Rz Furniture Store is in quadrant 1 with a very advantageous position because it has strengths and opportunities that can be optimized there. In this quadrant 1, Zheni RZ Furniture store East Lampung can use an aggressive growth policy. The SWOT diagram table shows the strategies that Zheni Rz Furniture Store can use to help increase store sales.
Co-Authors Tri Lestira Putri Warganegara