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All Journal JIMEBIS Journal Islamic Economics Ad Diwan
Marlizar
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Harga, Kepercayaan dan E-Wom Terhadap Minat Beli Ulang Permasi Textile Banda Aceh Maulidi, Syahrul; Marlizar; Al Rizky, Mahfud
Jurnal Ilmiah Mahasiswa Ekonomi dan Bisnis Islam Vol. 4 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jimebis.v4i2.437

Abstract

This study aims to determine the effect of Price, Trust and Electrical Word Of Mouth simultaneously on repurchase interest at the Banda Aceh Textile Permasi Store. The method used is a causal associative method that aims to determine the influence or relationship between two or more variables in a study. Determination of this study sample using accidental sampling technique. The sample used in this study was 96 consumers in textile permasi Banda Aceh who had purchased products more than once and were willing to become respondents. The analysis method applied is multiple linear regression analysis. The results showed that the price partially affected the repurchase interest in Permasi Textile Banda Aceh. Trust partially affects repurchase interest in Permasi Textile Banda Aceh. Electric Word Of Mouth partially affects repurchase interest in Permasi Textile Banda Aceh. Price, Trust and E-WOM simultaneously affect repurchase interest in Banda Aceh textile permasi. The increase in repurchase interest is determined by Price, Trust and E-Wom the more affordable the price, the stronger the trust and the high E-Wom owned by business actors, the greater the opportunity for companies to increase consumer repurchase interest.
PENGARUH LITERASI KEUANGAN, KEMUDAHAN, DAN KEAMANAN TERHADAP KEPUTUSAN BERTRANSAKSI MENGGUNAKAN QRIS PADA UMKM DI BSI UMKM CENTER ACEH: Pengaruh Literasi Keuangan, Kemudahan, Dan Keamanan Terhadap Keputusan Bertransaksi Menggunakan Qris Pada UMKM Di Bsi UMKM Center Aceh Alfi Syahrin; Marlizar; Sulfitra
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 4 No 2 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v4i2.1638

Abstract

This study aims to analyze the influence of financial literacy, ease of use, and security on the decision to transact using QRIS among MSMEs (Micro, Small, and Medium Enterprises) at the BSI MSME Center in Aceh, both partially and simultaneously. The research employs a quantitative approach with descriptive and causal methods. Data were collected through questionnaires distributed to 84 MSME respondents at the BSI MSME Center in Aceh, selected using purposive sampling techniques. Data analysis includes validity and reliability tests, multiple linear regression analysis, and partial and simultaneous hypothesis testing. The results reveal that financial literacy does not have a significant partial effect on the decision to transact using QRIS, while ease of use has a positive and significant partial effect. Security also does not significantly influence the decision to transact. However, simultaneously, financial literacy, ease of use, and security significantly influence the decision to transact using QRIS. The implications of this study highlight the importance of enhancing the ease of use of QRIS through interface simplification and user training, as well as strengthening financial literacy and security to support the adoption of digital payment technologies among MSMEs. These findings can serve as a reference for Bank Syariah Indonesia, the government, and payment service providers in designing educational programs and technological advancements to promote QRIS usage in the MSME sector.
Co-Authors Al Rizky, Mahfud Alfi Syahrin, Alfi Maulidi, Syahrul Sulfitra