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All Journal JIMEBIS
Rizkina, Erika
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Effects Of Brand Image, Rate Of Profit-Sharing Ratio, Contract Application, And Trust On The Customers’ Decision To Save At Islamic Banks Rizkina, Erika; Adha, Mufti Alam; Wijaya, Andy Putra
Jurnal Ilmiah Mahasiswa Ekonomi dan Bisnis Islam Vol. 5 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jimebis.v5i1.571

Abstract

The rapid development of Islamic bank has resulted in business competition. This study analyzes the influences of brand image, rate of profit-sharing ratio, contract application, and trust on customers’ decision to save at Islamic banks. The all Islamic banks in Yogyakarta City are the objects in this study, this study uses a questionnaire to collect as many as 100 respondents as the samples, that is, the customers of Islamic banks. This study uses the quantitative method with multiple linear regression analysis. The study shows that brand image positively and significantly influences the customers’ decision to save at Islamic banks, with a value of 0.00 < 0.05. The Rate of profit-sharing ratio positively and significantly affects the customers’ decision to save at Islamic banks, with a value of 0.02 < 0.05. The contract application positively and significantly influences the customers’ decision to save at Islamic banks, with a value of 0.05. Trust positively and significantly impacts the customers’ decision to save at Islamic banks, with a value of 0.02 < 0.05. Simultaneously, brand image, rate of profit-sharing ratio, contract application, and trust positively and significantly influence the customers’ decision to save at Islamic banks.
Co-Authors Wijaya, Andy Putra