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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Siti Titta Partini
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Edukasi Wirausaha dan Pendampingan Psikologis Pasca Gempa Bumi Cianjur Herlina Herlina; Sri Mulyeni; Sri Maria Ulfha; Siti Titta Partini; Finny Redjeki
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i2.155

Abstract

Earthquake disasters often have a significant impact on society, not only physically but also pshychologically and economically. Post disaster recovery not only requires efforts tto rebuild physical infrastructure, but also needs to pay serious attention to individual psychological recovery and entrepreneurial assistance for victims. Psychological recovery for Cugenang resident is an important aspect in restoring the mental well-being of individuals and communities affected by the earthquake. Counselling and trauma therapy is carried out in the community as well as children by the service team. Entrepreneurship assistance is also an important factor in rebuilding the economic sustainability of the community after the Cianjur Cugenang earthquake. This on going assistance needs to be carried out so that the recovery process also runs well and quickly.
Strategi Pemasaran UMKM Kyon Pocha Subang Siti Titta Partini; Mulyani Mulyani; Cindy Marjiatul Hasanah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.329

Abstract

The development of information technology today has encouraged a phenomenon called global culture, one of which is known as Korean wave or the influence of Korean culture which also influences young people in Indonesia. The increasing demand for Korean food has been responded positively by a number of teenagers in Subang Regency by managing the Kyon Pocha UMKM business. This study aims to determine and analyze the marketing strategy implemented by the Kyon Pocha UMKM based on segmentation, targeting, positioning or known as STP, as well as the marketing mix based on the 'seven Ps' or product strategy, pricing, place, promotion, people, physical evidence and process. The research method uses a qualitative descriptive approach with data collection techniques using interviews, observations and literature studies. The results of the study indicate that the marketing mix of the Kyon Pocha Subang UMKM is in accordance with STP and is implemented quite well, but needs to be improved especially in relation to product variants, market expansion, more effective use of social media and physical evidence.
Strategi Pemasaran UMKM Terez Collection di Sentra Rajutan Binong Jati Kota Bandung Jawa Barat Siti Titta Partini
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): JANUARI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.712

Abstract

UMKM Terez Collection have experienced a downward sales trend and very drastically after the Covid-19 pandemic. The aim of the research is to determine the Terez Collection's marketing strategy and the obstacles faced in increasing its sales value. This type of qualitative descriptive research uses a purposive sampling method. Data collection methods are observation, interviews and literature study. Data analysis involves data collection, reduction, presentation, drawing conclusions and verification. The market segment being worked on is teenage women aged from teens to adults, lower middle class. Meanwhile positioning has not been carried out and understood well. The research results show that the product in consumer perception has good quality in its class, is varied and meets consumer wants. The pricing strategy is quite good and competitive. The promotional strategy is still conventional so that the distribution channel is still one channel, namely conventional. The location of production and management of UMKM in production centers is an added value. Distribution is carried out through wholesalers and retailers. The obstacle faced is that the owner does not understand digital marketing well, and has not taken advantage of opportunities through product innovation. Suggestions for local governments to facilitate and encourage the return of the Binong Jati knitting center, to help facilitate financing for product innovation and training. Terez Collection is advised to increase knowledge and carry out digital marketing as an effort to expand the market.
Analisis Strategi Pemasaran dan Pengalaman Pelanggan pada UMKM Aneka Keripik Muzzaki Mulyani Mulyani; Siti Titta Partini; Destiyanti Destiyanti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i5.2114

Abstract

This study aims to analyze the marketing strategies implemented and customer perception of MSMEs of Various Muzzaki Chips in Subang Regency. This study uses a qualitative descriptive approach with a case study method. Data is collected through interviews with MSME owners, employees, and customers, which are then analyzed to identify the effectiveness of marketing strategies and customer perception of the products and services provided. The focus of the research includes the implementation of marketing strategies based on the concept of Segmenting, Targeting, and Positioning (STP), as well as the 4P (Product, Price, Place, Promotion) marketing mix. In addition, the evaluation of customer perception is carried out based on five dimensions of service quality, namely Tangibility, Empathy, Responsibility, Responsiveness, and Assurance. The results of the study show that MSMEs Aneka Keripik Muzzaki have implemented the STP strategy on target, namely targeting consumers aged 15-45 years, including students, employees, and housewives. The marketing mix strategy used is quite effective, starting from the development of innovative and quality products, affordable pricing, distribution through direct and online channels, and promotion through social media such as WhatsApp and Instagram. Customer perception of MSMEs tends to be positive, as can be seen from their satisfaction with the taste, packaging, price, and service provided. These results reflect the success of the marketing strategy implemented in building customer loyalty and increasing business competitiveness. It is recommended that MSMEs continue to improve the quality of products and services and expand their marketing reach through digital platforms to achieve sustainable growth.
Co-Authors Cindy Marjiatul Hasanah Destiyanti Destiyanti Finny Redjeki Herlina Herlina Mulyani Mulyani Sri Maria Ulfha Sri Mulyeni