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All Journal Bulletin of Management and Business Jurnal Pengabdian Masyarakat Sains dan Teknologi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Siti Titta Partini
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Bulletin of Management and Business

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MOTIF HEDONIS, UTILITARIAN DAN NORMA SUBYEKTIF DALAM BERBELANJA ONLINE SELAMA PANDEMI COVID-19 Siti Titta Partini
Bulletin of Management and Business Vol. 2 No. 1: Maret 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

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Abstract

Abstrak Penelitian bertujuan mengetahui pengaruh Motif Hedonis, Utilitarian dan Norma Subyektif terhadap Niat Belanja Online selama masa pandemi COVID-19, menggunakan pendekatan kuantitatif dengan sampel 134 orang dan accidental technical sampling. Pengumpulan data dilakukan dengan observasi, studi kepustakaan dari artikel jurnal, buku, serta menyebarkan kuestioner elektronik mengingat keadaan pandemi COVID-19 tidak memungkinkan menyebarkan angket secara fisik. Analisis data statistik menggunakan Analisis jalur (Path Analysis) dengan bantuan software SPSS versi 26,0. Hasil penelitian menunjukkan bahwa Motif Hedonis dan Utilitarian secara parsial berpengaruh positif signifikan terhadap Niat Berbelanja Online, Motif Utilitarian memberikan pengaruh terbesar. Motif Norma Subyektif tidak berpengaruh signifikan. Implikasinya, agar survive dalam kondisi pandemi COVID-19 toko online perlu meningkatkan kegunaan penawaran produk atau jasanya, kemudahan penggunaan teknologi, inovasi manfaat produk dan layanan terkait protokol kesehatan yang dilakukan konsumen selama pandemi COVID-19. Abstract The research aims to see the influence of Hedonic, Utilitarian, and Subjective Norms on Online Shopping Intention during the COVID-19 pandemic, using a quantitative approach with a sample of 134 people and accidental technical sampling. Data collection was carried out by observation, literature study from journal articles, books, and electronic questionnaire analysis considering that the COVID-19 pandemic does not support physical questionnaires. Statistical data analysis used Path Analysis with the help of SPSS version 26.0 software. The results showed that the Hedonic and Utilitarian motives partially had a significant positive effect on online shopping intentions, the utilitarian motives had the greatest influence. Subjective Norm Motive has no significant effect. The implication is that in order to survive the conditions of the COVID-19 pandemic, online shops need to increase the benefits of their product or service offerings, use technology, innovate product and service benefits related to health protocols carried out by consumers during the COVID-19 pandemic.
Pengaruh Food Ingredients, Sertifikasi Halal, dan Religiusitas Terhadap Minat Beli Makanan Olahan Halal Siti Titta Partini
Bulletin of Management and Business Vol. 3 No. 1: Maret 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v3i1.207

Abstract

This study uses a quantitative verification method with the aim of analyzing the effect of Food Ingredients, Halal Certification and Religiosity on Purchase Intention of Halal Processed Food. The sampling technique used accidental technical sampling for primary data, with 125 Muslim respondents living in various cities in Java and outside Java. Sampling using googleform and data processing with SPSS software. The results showed that simultaneously food ingredients, halal certification and religiosity had a significant and positive effect on purchase intention of halal processed foods. Partially, food ingredients and halal certification have a significant effect, while religiosity has no significant effect on purchase intention of halal processed food. The number of respondents and the limited number of independent variables can affect the accuracy of research results, so it is hoped that further similar research can add to it so that research results are better and more accurate.
Co-Authors Cindy Marjiatul Hasanah Destiyanti Destiyanti Finny Redjeki Herlina Herlina Mulyani Mulyani Sri Maria Ulfha Sri Mulyeni