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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi RESLAJ: Religion Education Social Laa Roiba Journal
Zanetta Najlaa Putri Arfi
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengembangan Strategi Pemasaran Produk UMKM Perempuan Melalui E-commerce Di Kelurahan Rembang Kota Blitar Zanetta Najlaa Putri Arfi; Dewi Deniaty Sholihah
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.182

Abstract

The presence of the Corona Virus Pandemic has greatly affected the community in various sectors. One of the most visible impacts is on the MSME (Micro, Small and Medium Enterprises) economic sector. MSME business actors have experienced many difficulties in selling and exhibiting their products so that their income levels have decreased. MSME players also cannot remain silent, they must continue to sustain their business by utilizing advances in information technology which currently has a significant impact on society in supporting various business activities, both large and limited in scope, so that businesses can be recognized globally. Therefore, it is important to have media that can be easily reached by potential buyers, but MSME business actors in Rembang City are still lacking and not fully familiar with digital marketing. Thus, assistance is provided to MSME players regarding the use of digital marketing so that it can make it easier for MSME players to market their products through social media and e-commerce. Community service is carried out by providing socialization and training to MSME business actors on how to create, promote, and sell products through e-commerce businesses such as shopee. With the community empowerment through socialization and training for MSME players in Rembang Village, Blitar City, it is hoped that it can bring changes in a better direction so that they can continue their business fields.
Pengaruh Komitmen Organisasi dan Kepuasan Kerja Terhadap Kinerja Karyawan Galeri Ekspedisi Surabaya Zanetta Najlaa Putri Arfi; Kustini Kustini
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 4 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i4.6626

Abstract

This study aims to determine the effect of organizational commitment and job satisfaction on employee performance at the Surabaya Expedition Gallery. This study uses a quantitative approach using SmartPLS software to analyze. The study population was 39 employees and the sampling technique used the saturated sample method because all members of the population were used, namely 39 respondents. Data collection was carried out through interviews, surveys and questionnaires. Data analysis includes validity and reliability tests, R-Square tests, and bootstrapping hypothesis tests. The results showed that organizational commitment and job satisfaction have a positive and significant effect on employee performance at the Surabaya Expedition Gallery.
Co-Authors Dewi Deniaty Sholihah Kustini Kustini