Article Per Year (5 Year)
p-Index From 2020 - 2025
1.953
P-Index
This Author published in this journals
All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah MANAJEMEN DEWANTARA Journal of Economics, Business, and Government Challenges Budimas : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Journal of Innovation and Sustainable Empowerment Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Kabar Masyarakat Jurnal Akademik Pengabdian Masyarakat
Dewi Deniaty Sholihah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Peran Kampanye Tanggap Stunting dalam Mewujudkan Sustainable Development Goals (SDGs) Desa di Kabupaten Jember Fadhilla Yasmin Jannati; Umi Alfiatuz Zuhro; Muhammad Abdul Rouf; Dewi Deniaty Sholihah
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i2.10564

Abstract

Hasil survei status gizi indonesia (SSGI) tahun 2022, prevalensi stunting di indonesia turun sebanyak 2,8% dari tahun 2021 sebesar 24,4% menjadi 21,6% pada 2022 yang artinya indonesia masih berada diatas standar yang telah diberikan oleh WHO yakni < 20%. dengan masih tingginya angka prevalensi stunting maka perlu dilakukan kampanye kesadaran stunting. Metode yang digunakan pada kegiatan pengabdian masyarakat ini adalah Problem Based Learning (PBL) dengan pendekatan one by one (antar personal). Kegiatan kampanye kesadaran stunting bertujuan untuk memberikan pemahaman kepada ibu yang menyusui, memiliki balita, dan ibu hamil. Hasil yang diperoleh dari target sasaran sebanyak 55 orang yang berpartisipasi dalam program kampanye kesadaran stunting. Melalui kegiatan ini masyarakat diharapkan mendapatkan kesadaran dan pemahaman baru terkait pentingnya pencegahan stunting setelah diberikan edukasi mengenai stunting yang diharapkan dapat berkontribusi pada meningkatnya kesehatan dan kesejahteraan generasi calon penerus bangsa di lingkungan Kelurahan Jemberlor.
Pengembangan Strategi Pemasaran Produk UMKM Perempuan Melalui E-commerce Di Kelurahan Rembang Kota Blitar Zanetta Najlaa Putri Arfi; Dewi Deniaty Sholihah
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.182

Abstract

The presence of the Corona Virus Pandemic has greatly affected the community in various sectors. One of the most visible impacts is on the MSME (Micro, Small and Medium Enterprises) economic sector. MSME business actors have experienced many difficulties in selling and exhibiting their products so that their income levels have decreased. MSME players also cannot remain silent, they must continue to sustain their business by utilizing advances in information technology which currently has a significant impact on society in supporting various business activities, both large and limited in scope, so that businesses can be recognized globally. Therefore, it is important to have media that can be easily reached by potential buyers, but MSME business actors in Rembang City are still lacking and not fully familiar with digital marketing. Thus, assistance is provided to MSME players regarding the use of digital marketing so that it can make it easier for MSME players to market their products through social media and e-commerce. Community service is carried out by providing socialization and training to MSME business actors on how to create, promote, and sell products through e-commerce businesses such as shopee. With the community empowerment through socialization and training for MSME players in Rembang Village, Blitar City, it is hoped that it can bring changes in a better direction so that they can continue their business fields.
Peningkatan Social Media Marketing Melalui Pelatihan Fotografi Produk Pada UMKM Berbasis Ekonomi Kreatif Melalui Produk Ula Farhah Nailah; Dewi Deniaty Sholihah
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.197

Abstract

MSMEs are the initial pillars of economic development in Indonesia, many efforts have been made by the government. Creative Economy is a government program concept aimed at strengthening MSMEs in Indonesia. Product branding is part of innovation and creativity to add value to a product. The purpose of creating this magazine is to build a Cendol Suji MSME product brand with a product branding strategy through product photos. This activity uses observation, interviews and technology. Activities to empower MSMEs with assistance in product photography ranging from product photography to retouching. This will provide a new perspective for MSME actors to brand their products so that they can compete in the open market. Through this collection of photos, MSMEs can promote their products through e-commerce, such as online shops, shopee, tokopedia, grab, etc.
Diversifikasi Olahan Ikan Lele Sebagai Alternatif MPASI Guna Pencegahan Stunting Di Kabupaten Jember Ayu Joyana Sri Hartatik; Yeni Sutrianingsih; Dian Aris Monna; Elly Nurhandayani; Dewi Deniaty Sholihah
Jurnal Kabar Masyarakat Vol. 2 No. 1 (2024): Februari : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i1.1529

Abstract

Stunting is a chronic nutritional problem caused by prolonged inadequate nutrient intake, leading to growth impairment in children aged 0-59 months. Complementary feeding, known as MPASI in Indonesian, refers to the introduction of solid foods and liquids to infants aged 6 to 24 months. In Indonesia, stunting is a significant health issue that cannot be ignored. According to the National Nutrition Status Survey (SSGI) data, the prevalence of stunting in Indonesia reached 21.6% in 2022, ranking fifth globally and second in Southeast Asia. Specifically, Jember Regency holds the first position in East Java, with a staggering rate of 34.9%. The occurrence of stunting in children can be influenced by inappropriate quality and timing of MPASI provision. One potential intervention to address the stunting problem in Jember Lor Subdistrict, Patrang District, Jember Regency, East Java Province, is to provide training on processed MPASI products, such as catfish nuggets. Catfish is a type of fish rich in protein and amino acids. Lysine, an amino acid found in catfish, can positively impact child growth, tissue repair, antibody production, and calcium absorption. The community engagement activities in this initiative utilize a mass communication approach through education and training sessions. The promotion of balanced nutritious food and training on local food processing, specifically catfish nuggets, aims to prevent and control stunting conditions in Jember Lor Subdistrict, Patrang District, Jember Regency, East Java Province.
Penerapan Pencatatan Keuangan Digital pada UMKM dalam Mewujudkan SDGs Desa Happy Nur Virdiana; Dewi Deniaty Sholihah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 3 (2024): Mei : Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i3.1417

Abstract

Micro, Small and Medium Enterprises (MSMEs) in villages have a central role in achieving Sustainable Development Goals (SDGs). The main factor in achieving sustainable development goals at the village level is efficient financial recording at the MSME level. However, MSMEs do not fully understand managing financial records. As a result, MSMEs are unable to handle financial records and evaluate business performance consistently and correctly. To overcome this problem, outreach and training activities have been carried out in Gunung Anyar Tambak RW 08 Village using the Buku Warung financial application for MSMEs. The aim of this activity is to increase the use of technology and provide a better understanding of how to minimize errors, strengthen financial report recording, and at the same time support the achievement of local SDGs. This activity succeeded in increasing MSMEs' awareness of financial recording through outreach which included methods of presenting material, direct practice, monitoring and evaluation. As a result, they can make the financial recording process more structured and efficient by using the Buku Warung application on their smartphone. In conclusion, the application of the Buku Warung financial application provides in-depth insight into how technology can play a key role and provide a positive impact in advancing sustainable development at the village level.
Pemanfaatan Instagram Sebagai Strategi Pemasaran dalam Meningkatkan Pendapatan UMKM di Kelurahan Gunung Anyar Tambak Cintya Sabella; Dewi Deniaty Sholihah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 3 (2024): Mei : Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i3.1418

Abstract

One of the pillars of economic growth is small business activities in both traditional and modern sectors through Micro, Small and Medium Enterprises (Buchari & Nurcahya, 2021). Digitalization is an important thing to understand. Problems with MSMEs in Gunung Anyar Tambak RW. 08, namely the lack of use of social media, especially Instagram as a medium for doing business. The results of the Village Development Student survey show that 70% of Micro, Small and Medium Enterprises (MSMEs) do not use Instagram as a promotional medium. Many of them are reluctant or lazy to put words together to make an interesting caption. This results in a lack of content, and a lack of consumer interest in viewing posts and visiting seller profiles. So online marketing for MSMEs in this area is not optimal. In response to these problems, socialization programs and business communication training in creating business captions/messages on Instagram are considered important instruments in building a strong foundation for the success of MSMEs. In this socialization we use lecture and discussion methods. It is hoped that this socialization and training activity will enable MSME actors in Gunung Anyar Tambak RW 08 to implement the knowledge that has been provided in the socialization on an ongoing basis, so that MSMEs through online media will progress further and get many profile visits, as well as increasing followers. The results of this service activity provide in-depth insight into how the use of social media can play a key role and have a positive impact in advancing the sustainable development of MSMEs at the village level.
Penerapan Strategi Efisiensi Biaya Endorsement dengan Rate Card dan Engagement Rate dalam Kampanye Influencer CV Avero Indonesia Putri Nabilah Azahra; Dewi Deniaty Sholihah
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 1 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i1.25207

Abstract

The purpose of this research is to find out the Application of Endorsement Cost Efficiency Strategy with Rate Card and Engagement Rate in CV Avero Indonesia Influencer Campaign, In the growing digital era, marketing through influencers is one of the most effective strategies to reach a wider audience. With quantitative and qualitative research approaches. This implementation method is focused on implementing cost-efficiency strategies in endorsement campaigns by linking rate cards and influencer engagement rates to select the right influencers. On implementation, the use of multiplatforms such as Instagram and TikTok was proven to increase audience reach and engagement. F2 influencers, who utilize both platforms, have a greater impact in expanding audiences and driving engagement. Through influencer data analysis, Cost per views (CPV) calculation, and cost-efficiency based selection, campaigns were conducted on both TikTok and Instagram platforms. This strategy successfully improved marketing effectiveness, expanded audience reach, and maximized budget with measurable results. This data-driven approach demonstrates the importance of cost management in maximizing promotional impact, while strengthening product competitiveness in the market.
Pemanfaatan Digital Marketing Sebagai Upaya Peningkatan Penjualan Bagi UMKM di Plosokerep Kota Blitar Lisma Rosmawati; Dewi Deniaty Sholihah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 3 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i3.1365

Abstract

Plosokerep is one of the sub-districts in Blitar City which has the potential for various MSMEs, especially entrepreneurs and home industries. This business has become the livelihood of the people in Plosokerep Village, Sananwetan District, Blitar City. In Plosokerep District itself, many MSMEs are innovating in opening their businesses but are not maximizing the potential of social media as one of their markets. Fahmi Jaya Kue, namely the use of the brand has not been maximized, even though it has been around for a long time and has received many orders from consumers. Small, medium and micro businesses pay little attention to the use of social media to promote Fahmi Jaya Kue's business, so that Fahmi Jaya Kue's regular customers are few, and product marketing has not expanded. product brand knowledge. Therefore, the people around Blitar City, especially Plosokerep Village, do not yet have many products and brands from small, medium and micro businesses that are known by the village community. All one has to do is create social media, marketplace and website.
Influence of Fan Attachment and Attitude towards Impulsive BTS Meal Purchasing Interest among Army (BTS Fans) Dewi Deniaty Sholihah; Nurkholis Majid
Journal of Economics, Business, and Government Challenges Vol. 6 No. 01 (2023): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v6i01.354

Abstract

This research aims to examine the factors that cause impulse buying by Army (BTS fans) which are influenced by attachment and attitude towards the product. The research was conducted by involving BTS fans who are members of groups affiliated with Kapanlagi.com media. The sample in the study was 97 people, representing a response rate of 97% of the target sample. Data analysis was conducted using PLS 3.0 and showed that fan attachment can trigger impulsive buying activity carried out by Army. In addition, attachment also has an impact on improving the view of the product by having a label with the BTS logo as a brand. However, the attitude towards the product does not necessarily lead to impulse buying interest because it requires attachment factors to build spontaneous purchases
Optimalisasi Pemasaran Berkelanjutan UMKM Kuliner Melalui Pendampingan Digital Marketing Denik Rukmawati; Dewi Deniaty Sholihah
Journal of Innovation and Sustainable Empowerment Vol. 4 No. 2 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/jise.v4i2.144

Abstract

UMKM kuliner merupakan sektor strategis yang memerlukan adaptasi terhadap perubahan lanskap pemasaran digital dan tuntutan keberlanjutan. Kegiatan pengabdian ini bertujuan untuk mengoptimalkan praktik pemasaran berkelanjutan UMKM kuliner melalui pendampingan digital marketing. Pendekatan yang digunakan meliputi pelatihan, asistensi praktik digital, dan evaluasi penerapan strategi pemasaran digital berbasis media sosial dan e-commerce. Kegiatan dilaksanakan kepada sepuluh pelaku UMKM binaan di Kota Surabaya selama tiga bulan. Hasil kegiatan menunjukkan peningkatan pengetahuan peserta terhadap konsep pemasaran berkelanjutan, kemampuan dalam memproduksi konten digital yang sesuai dengan nilai keberlanjutan, serta peningkatan keterlibatan konsumen secara daring. Pendampingan yang dilakukan memberikan kontribusi terhadap pergeseran perilaku pemasaran UMKM dari pola konvensional menuju pendekatan digital yang lebih adaptif, inklusif, dan berorientasi pada keberlanjutan. Kegiatan ini menunjukkan bahwa intervensi strategis berbasis digital marketing mampu memperkuat kapasitas bisnis dan dampak sosial UMKM secara berkelanjutan.
Co-Authors Ayu Joyana Sri Hartatik Cintya Sabella Denik Rukmawati Dian Aris Monna Elly Nurhandayani Fadhilla Yasmin Jannati Fahrul Ardani Happy Nur Virdiana Lisma Rosmawati Muhammad Abdul Rouf Nurkholis Majid Putri Nabilah Azahra SITI AMINAH Ula Farhah Nailah Umi Alfiatuz Zuhro Yeni Sutrianingsih Zanetta Najlaa Putri Arfi