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Kompetisi dan Posisi Tubuh Perempuan dalam Iklan Rokok: Analisis Wacana Kritis Pada Novel “Gadis Kretek” Karya Ratih Kumala Indriani, Laillia Dhiah
Sasdaya: Gadjah Mada Journal of Humanities Vol 7 No 2 (2023): 2023 Nomor 2
Publisher : Humanities Studies, Post-Graduate Program, Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/sasdaya.9838

Abstract

Using women's bodies in product marketing advertisements is nothing new. The female body is deliberately presented as a marketing strategy. In practice, it is not uncommon for women to be categorized into three trinities, namely, girl, wife, and entertainer. What's worse, this is justified and reproduced by various media. The Gadis Kretek novel is a literary work that juxtaposes the female body with cigarette advertisements. This research was conducted to uncover how women's bodies are selected, used, and displayed for marketing activities of cigarette products that are attached to men by society and become a symbol of masculinity. The method that will be used as a data analysis tool is Norman Fairclough's critical discourse analysis, which focuses on aspects of linguistic practice, discursive practice, and social practice. The results of this study indicate that in product promotion, the female body is used as a desire production machine that will attract potential buyers. Women in ad frames are also categorized based on the Girl-Wife-Entertainer trinity, where the three of them have their own identities but are still presented as complements to men. From this research, it can be seen that literary works also commodify discourses on beauty and the female body. The female body seems to be an affirmation of the construction of masculinity.
Kritik Terhadap Praktik Kolonialisme di Jawa Pada Buku “Habis Gelap Terbitlah Terang” Indriani, Laillia Dhiah; Yustisia, Ika Rizki
Basastra Vol 12, No 3 (2023): BASASTRA: JURNAL KAJIAN BAHASA DAN SASTRA INDONESIA
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/bss.v12i3.50518

Abstract

Tulisan ini berusaha membongkar kritik Kartini terhadap kebijakan kolonialisme yang merugikan masyarakat Jawa, khususnya yang berkaitan dengan ketimpangan gender dan relasi kuasa pemerintah kolonial. Kolonialisme yang terjadi bertahun-tahun telah meninggalkan berbagai warisan yang sampai saat ini masih diadopsi. Salah satu sumbangsih pemerintah kolonial adalah kebijakan-kebijakan yang mendiskreditkan perempuan dan memperkuat budaya patriarki. Hal ini secara tidak langsung telah membatasi ruang gerak perempuan. Baik dari segi pendidikan, relasi sosial, hingga akses ke ruang publik. Budaya patriarki sendiri sering diasosiasikan dekat dengan masyarakat Jawa. Salah satu cara untuk mendobrak budaya patriarki adalah dengan cara mengetahui akar permasalahan dari mana lahirnya budaya tersebut. Surat-surat Kartini yang dibukukan dalam “Habis Gelap Terbitlah Terang” secara garis besar memberi gambaran bagaimana kebijakan kolonialisme mempengaruhi adat istiadat yang berlaku di masyarakat. Sebagai metode analisis data, penelitian ini akan menggunakan Analisis Wacana Kritis Ruth Wodak agar bisa membongkar wacana tidak hanya dari aspek tekstual, melainkan juga sosio historis yang melatarbelakangi terbentuknya sebuah wacana. Hasil penelitian menunjukan adanya intervensi pemerintah kolonial Hindia-Belanda terhadap kebijakan-kebijakan seperti poligami, politik etis dan eksklusifitas pendidikan bagi perempuan, serta efek dominasi budaya barat yang melunturkan nilai-nilai lokal. Dari penelitian ini dapat dilihat bahwa akar dari budaya patriarki tidak hanya bersumber dari adat istiadat masyarakat Jawa, melainkan juga warisan pemerintah kolonial Hindia-Belanda pada masa penjajahan. Kata kunci: Kartini, Kolonialisme, Surat, Hindia-Belanda 
Remediation of Sexual Violence of The New Order Regime in The Film of Seperti Dendam Rindu Harus Dibayar Tuntas Indriani, Laillia Dhiah
Capture : Jurnal Seni Media Rekam Vol. 14 No. 3 (2023)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v14i3.4882

Abstract

Sexual violence has become a hot topic of discussion recently. However, it didn’t just happen; sexual violence has roots in a long history in Indonesia. Every regime has its narrative of sexual violence, and the New Order regime is no exception. The New Order, often labeled as a military and violent regime, could not detach itself from the "sexual violence" issue. The sexual violence that characterized the New Order regime was depicted in realistically in the film "Seperti Dendam Rindu Harus Dibayar Tuntas," which was adapted from a novel with the same title. This research tried to dismantle the practice of sexual violence in the New Order regime, which was remedied in the film "Seperti Dendam Rindu Harus Dibayar Tuntas." It also examined how it related to the initial narrative contained in the novel and reality. The type of descriptive qualitative research used. The theoretical framework used was the remediation concept. Data were collected through a literature review and documentation, then further analyzed using Alan McKee's textual analysis technique. The results of this study show that not only women but also men undergo sexual violence. Additionally, The remediated film focuses more on the trauma of victims of sexual violence, both women and men. Keywords: New Order, sexual violence, novels, films.
Remediation of Sexual Violence of The New Order Regime in The Film of Seperti Dendam Rindu Harus Dibayar Tuntas Indriani, Laillia Dhiah
Capture : Jurnal Seni Media Rekam Vol. 14 No. 3 (2023)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v14i3.4882

Abstract

Sexual violence has become a hot topic of discussion recently. However, it didn’t just happen; sexual violence has roots in a long history in Indonesia. Every regime has its narrative of sexual violence, and the New Order regime is no exception. The New Order, often labeled as a military and violent regime, could not detach itself from the "sexual violence" issue. The sexual violence that characterized the New Order regime was depicted in realistically in the film "Seperti Dendam Rindu Harus Dibayar Tuntas," which was adapted from a novel with the same title. This research tried to dismantle the practice of sexual violence in the New Order regime, which was remedied in the film "Seperti Dendam Rindu Harus Dibayar Tuntas." It also examined how it related to the initial narrative contained in the novel and reality. The type of descriptive qualitative research used. The theoretical framework used was the remediation concept. Data were collected through a literature review and documentation, then further analyzed using Alan McKee's textual analysis technique. The results of this study show that not only women but also men undergo sexual violence. Additionally, The remediated film focuses more on the trauma of victims of sexual violence, both women and men. Keywords: New Order, sexual violence, novels, films.