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All Journal Jurnal Dehasen Mengabdi Innovative Business Management Journal Jurnal Karya Nyata Pengabdian
Putri, Shofi Rahmadannia
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pemberdayaan Dan Pengembangan Industri Kecil Menengah Pabrik Tempe Dan Tahu Putri, Shofi Rahmadannia; Gayatri, Ida Ayu Made Er Meytha; Febriansa, M. Rahman; Wagini, Wagini; Mulyana, Andi
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6266

Abstract

Most Indonesian people really like tempeh and tofu. The affordable price means these two foods always sell well on the market. However, behind the cheap prices of tempeh and tofu there are entrepreneurs who are having difficulty because the price of soybeans continues to soar. If the price of tempeh and tofu increases, it is feared that purchases of tempeh and tofu will decrease. However, if it is not increased, entrepreneurs will have difficulty in the production process. The aim of this service is to optimize MSME income through market improvement.
Peningkatan Keselamatan Masyarakat Melalui Pemasangan Kaca Cembung Di Wilayah RT 5 RW 9 Kelurahan Pematang Gubernur Putri, Shofi Rahmadannia; T, Oscar Julius Gamaliel; Atharrafly , Muhammad; Andini , Fira Juli; Prananda , M. Akbar; Putra , Dwingki Marta; Irwanto, Tito; Abi, Yudi Irawan
Jurnal Karya Nyata Pengabdian Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jknp.v2i1.312

Abstract

This community service project aimed to improve traffic safety in the densely populated area of RT 09 RW 05, Pematang Gubernur Subdistrict, through the installation of convex mirrors at a hazardous three-way intersection. The primary issue identified by local residents was limited visibility at road corners, which frequently led to near collisions. Using a collaborative approach, this activity involved active community participation in all stages, including problem identification, location determination, installation, and impact evaluation. The results showed that the presence of convex mirrors significantly enhanced driver awareness, improved traffic behavior, and fostered a collective sense of responsibility among residents regarding environmental safety. In addition to its functional benefits, the program strengthened community ownership of public facilities through participatory implementation. Thus, the collaborative approach proved to be effective in supporting sustainable, community-based traffic safety initiatives and may be replicated in other areas with similar conditions.
The Effect of Online Customer Reviews, Online Customer Ratings, and Product Diversity on Purchase Decisions of Generation Z Putri, Shofi Rahmadannia; Hanila, Siti; Febliansa , Muhammad Rahman
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.469

Abstract

Changes in consumption behavior due to the development of digital This study aims to analyze the influence of online customer reviews, online customer ratings, and product diversity Purchase Decisions of Generation Z, Bengkulu City. The results show that the multiple linear regression equation obtained is Y = 15.186 + 0.265X₁ + 0.285X₂ + 0.295X₃ + e. The coefficients are positive, meaning that there is a positive or unidirectional relationship between the variables of online customer reviews (X₁), online customer ratings (X₂), and product diversity (X₃), with a value of 0 (zero) on the purchase decisions (Y) of Generation Z, Bengkulu City. The results show that the online customer review (X₁) test indicates a t-count of 2.706 > t-table 1.654 and a significance of 0.008 < 0.05, so Ha hypothesis is accepted and Ho is rejected, meaning that online customer reviews have a positive and significant effect on Generation Z's purchase decisions, Bengkulu City. The results of the online customer rating test (X₂) show t-count of 1.896 > t-table 1.654 and a significance of 0.006 < 0.05, so the results of Ha hypothesis are accepted and Ho hypothesis is rejected, meaning that online customer ratings have a positive and significant effect on Generation Z's purchase decisions in Bengkulu City. The results of the product diversity test (X₃) show that t-count is 2.926 > t-table 1.654 and the significance is 0.004 < 0.05, so the Ha hypothesis is accepted and the Ho hypothesis is rejected, meaning that product diversity has a positive and significant effect on Generation Z's purchase decisions in Bengkulu City. Based on a comparison of the calculated f count with the table f value, the calculated f value is greater than the table f value, namely 25.322 > 2.66, and R² has a value of 0.614, which means that 61.4% of the variation in purchase decisions can be explained by the variables of online customer reviews, online customer ratings, and product diversity, while the rest is influenced by other factors outside this study.
Co-Authors Abi, Yudi Irawan Andini , Fira Juli Atharrafly , Muhammad Febriansa, M. Rahman Gayatri, Ida Ayu Made Er Meytha Hanila, Siti Muhammad Rahman Febliansa Mulyana, Andi Prananda , M. Akbar Putra , Dwingki Marta T, Oscar Julius Gamaliel Tito Irwanto, Tito Wagini Wagini, Wagini