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All Journal International Journal of Advanced Multidisciplinary
Azis, Eliya
Unknown Affiliation
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Literature Review Purchasing Decisions: Price Analysis, Online Consumer Reviews and Consumer Trust Azis, Eliya; Hapzi Ali
International Journal of Advanced Multidisciplinary Vol. 2 No. 3 (2023): International Journal of Advanced Multidisciplinary (October - December 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i3.372

Abstract

The Influence of Price, Online Consumer Reviews and Consumer Trust on Purchasing Decisions is a scientific article reviewing literature within the scope of Marketing Management science. This article aims to build a hypothesis regarding the relationship between the influence of variables which will be used as a reference in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online tools. The research method is literature review sourced from open access e-books and e-journals. The analysis of this article is qualitative descriptive . The results of this article are: 1) Price influences purchasing decisions; 2) Online Consumer Reviews influence Purchasing Decisions; and 3) Consumer trust influences purchasing decisions.
Co-Authors Hapzi Ali