International Journal of Advanced Multidisciplinary
Vol. 2 No. 3 (2023): International Journal of Advanced Multidisciplinary (October - December 2023)

Literature Review Purchasing Decisions: Price Analysis, Online Consumer Reviews and Consumer Trust

Azis, Eliya (Unknown)
Hapzi Ali (Unknown)

Article Info

Publish Date
07 Dec 2023

Abstract

The Influence of Price, Online Consumer Reviews and Consumer Trust on Purchasing Decisions is a scientific article reviewing literature within the scope of Marketing Management science. This article aims to build a hypothesis regarding the relationship between the influence of variables which will be used as a reference in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online tools. The research method is literature review sourced from open access e-books and e-journals. The analysis of this article is qualitative descriptive . The results of this article are: 1) Price influences purchasing decisions; 2) Online Consumer Reviews influence Purchasing Decisions; and 3) Consumer trust influences purchasing decisions.

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Journal Info
International Journal of Advanced Multidisciplinary
Website

Abbrev

IJAM

Publisher

Green Publisher Indonesia

Subject

Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

Description

International Journal of Advanced Multidisciplinary (IJAM) is an international, peer reviewed, open access, scientific and scholarly journal which publishes Research papers, Review papers, Mini reviews, Case reports, Case studies, Short communications, Letters, Editorials, Books, Thesis, ...