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All Journal Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting
Gagasadewa, Putra
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Edukasi Peningkatan Penjualan Lewat Pemasaran Online Kepada Siswa SMA Negeri 09 Kota Bengkulu Gagasadewa, Putra; Susena, Karona Cahya
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6774

Abstract

The community service carried out aims to evaluate the effectiveness of online marketing training in increasing sales, especially among students at SMA Negeri 09 Bengkulu City. This training method is designed to increase their understanding of digital marketing strategies and best practices in achieving sales targets. The research was carried out by collecting data before and after training to assess the increase in students' knowledge and skills in implementing online marketing strategies. It is hoped that the results of this research can provide guidance for educational institutions and industry players to increase the effectiveness of digital marketing education in high schools.
The Influence Of Leadership Style, Organizational Culture And Organizational Commitment On Employee Performance In Regional Government Offices Of Bengkulu Province Gagasadewa, Putra; Gayatri, Ida Ayu Made Er Meytha; Nurzam, Nurzam
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.624

Abstract

The purpose of this study is to determine the effect of Leadership Style, Organizational Culture, and Organizational Commitment on the performance of employees of the Bengkulu Provincial Government Office. The type of research is quantitative, the sample in this study was 50 Bengkulu Provincial Government Office Employees. Data collection using Questionnaires and the analysis methods used are multiple linear regression, determination test and hypothesis test.The results of the study indicate that the Leadership Style variable (X1) shows a t count of 2.942> t table 1.677 and significant 0.005 <0.05, then the results of the Ha hypothesis are accepted and Ho is rejected, meaning that Leadership Style (X1) has a positive and significant effect on Performance (Y). The Organizational Culture variable (X2) shows a t count of 3.656> t table 1.677 and significant 0.001> 0.05, then the results of the Ha hypothesis are accepted and Ho is rejected, meaning that Organizational Culture (X2) has a positive and significant effect on Performance (Y). The Organizational Commitment variable (X3) shows a t count of 3.079> t table 1.677 and significant 0.003 <0.05, then the results of the Ha hypothesis are accepted and Ho is rejected, meaning that Organizational Commitment (X3) has a positive and significant effect on Performance (Y). Based on the results of simultaneous hypothesis calculations, it shows a significant value of 0.000 < 0.05, meaning that together the variables X1 Leadership Style, X2 Organizational Culture, X3 Organizational Commitment have a positive and significant influence on Performance (Y).
Co-Authors Gayatri, Ida Ayu Made Er Meytha Karona Cahya Susena, Karona Cahya Nurzam, Nurzam