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Bina Kelompok Wanita Tani (KWT) “Kalpataru” Cetuskan Produk Unggulan Minuman Kesehatan Berupa Jamu Ni Luh Gede Sujianingsih; Yanti Budiasih
Jurnal Kabar Masyarakat Vol. 2 No. 3 (2024): Agustus : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i3.2325

Abstract

The initiative of the Women Farmers Group (WFG) "Kalpataru" in developing and promoting superior products based on health drinks in the form of herbal medicine. With a focus on the use of local and traditional ingredients, WFG "Kalpataru" seeks to introduce products that are not only beneficial for health, but can also improve the economy of group members. Jamu, which is an Indonesian cultural heritage, is processed with a recipe that has been modernized to meet the tastes and needs of today's consumers. This product combines traditional ingredients such as turmeric, temulawak, and ginger to create a health drink that is not only beneficial for health but also attractive to modern consumers. The herbal medicine produced is kencur rice, tamarind turmeric, butterfly pea kombucha and rosella kombucha. This study explores the product development process, from raw material research to marketing strategies. Through effective marketing strategies and education to consumers about the health benefits of the product, Bina WFG "Kalpataru" is committed to expanding market reach and improving the quality of life of the community through sustainable health product innovation.
Mengembangkan Badan Usaha Milik Desa dalam Lingkaran Adat Desa Sanur Kaja Ni Luh Gede Sujianingsih; Yanti Budiasih
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2024): Maret : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i1.1976

Abstract

The establishment of BUMDes basically aims to increase village productivity and ultimately improve the community's economy. The existence of BUMDes in villages, if managed well, can also contribute to a large increase in Village Original Income (PADes), including in Sanur Kaja village. However, the management of village funds for BUMDes in Sanur Kaja village has problems, namely competition between village-owned enterprises and customary-owned enterprises. This research generally aims to create a BUMDes management strategy in Sanur Kaja village so that it does not come into contact with business entities owned by traditional villages. This research use desciptive qualitative approach. Research data was collected using observation, interviews and documentation. From the research, it was found that, technically, the implementation of BUMDes policies in the formation aspect could be implemented well. This can be seen from the process of establishing BUMDes in Sanur Kaja village because administratively it has fulfilled the requirements in the applicable regulations. Factors that support the implementation of BUMDes policies include the size and objectives of the policy, resource support in the form of capital, communication between organizations, social conditions of the community and disposition. The factors that hinder the implementation of BUMDes policies are human resources, the absence of an appropriate strategy, and the character of the implementing agent.