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All Journal JURNAL ADMINISTRASI BISNIS Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal STIE Semarang (Edisi Elektronik) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Administrasi Bisnis
Sunyoto, Hadi Kusuma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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A Performance Study of Micro-Small-Medium-Enterprises (MSMEs) in Emerging Economy: Role of Entrepreneurial Orientation Sunyoto, Hadi Kusuma
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 1 (2024)
Publisher : Universitas Sam Ratulangi

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Abstract

The role of MSMEs in economic growth across the world has become more critical over recent years because of the intensively changing business environment. MSMEs especially in Indonesia have contributed to reducing the unemployment rate. However, the problem of MSMEs is maintaining their businesses because of inefficiency in operating and producing competitive advantage. This research aims to examine the performance of MSMEs in emerging economies, particularly Surabaya City, Indonesia. The dimensions of entrepreneurial orientation were used to measure firms’ performance. They are proactiveness, innovativeness, risk-taking, autonomy, and competitive aggressiveness. The multiple linear regression analysis, classic assumption test, and purposive sampling technique were applied in this research. The findings of this study indicate that innovativeness, risk-taking, autonomy, and competitive aggressiveness variables significantly influence firms’ performance. Only the proactiveness variable was found not significant.
The Impacts of Strategic Orientation and Knowledge Management on Firms’ Performance of SMEs in Surabaya Sunyoto, Hadi Kusuma; Sendy, Sendy; Lay, Felicia Cheryl
JURNAL STIE SEMARANG Vol 16 No 2 (2024): Jurnal STIE Semarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i2.711

Abstract

The importance of SMEs as the driver of economic growth globally has become more crucial over recent decades because of the constantly changing business environment. SMEs especially in Indonesia have supported the government in fighting the unemployment rate. Nevertheless, the common problem of SMEs is sustaining their businesses because of ineffective operations and exploring competitive advantage. The objective of this study is to identify the performance of SMEs in Surabaya City, Indonesia. Three strategic orientations: market orientation, technology orientation, entrepreneurial orientation, and knowledge management were used to test firms’ performance. This study applies the multiple linear regression analysis, classic assumption test, and purposive sampling technique. The findings of this study encompass that technology orientation, entrepreneurial orientation, and knowledge management variables significantly influence firms’ performance. Only the market orientation variable was found not significant on firms’ performance.
A Performance Study of Micro-Small-Medium-Enterprises (MSMEs) in Emerging Economy: Role of Entrepreneurial Orientation Sunyoto, Hadi Kusuma
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 1 (2024)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The role of MSMEs in economic growth across the world has become more critical over recent years because of the intensively changing business environment. MSMEs especially in Indonesia have contributed to reducing the unemployment rate. However, the problem of MSMEs is maintaining their businesses because of inefficiency in operating and producing competitive advantage. This research aims to examine the performance of MSMEs in emerging economies, particularly Surabaya City, Indonesia. The dimensions of entrepreneurial orientation were used to measure firms’ performance. They are proactiveness, innovativeness, risk-taking, autonomy, and competitive aggressiveness. The multiple linear regression analysis, classic assumption test, and purposive sampling technique were applied in this research. The findings of this study indicate that innovativeness, risk-taking, autonomy, and competitive aggressiveness variables significantly influence firms’ performance. Only the proactiveness variable was found not significant.
Mediation of market orientation on entrepreneurial orientation and firms’ performance: An empirical study on Indonesian SMEs Santoso, Wiliam; Sunyoto, Hadi Kusuma; Shrinity, Parthasarathi; Gunawan, Clara Angelia
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 1 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i1.27751

Abstract

SMEs have proven to be fundamental to economic growth, especially in an emerging economy like Indonesia. They also reduce the unemployment rate because 99% of the businesses are categorized as SMEs. However, there are common SME problems: their capabilities to operate efficiently. This research uses multiple linear regression analysis to uncover the influence of entrepreneurial orientation (EO) on firms’ performance of food and beverage SMEs in Surabaya. Survey questionnaires were disseminated to managers, CEOs, and business owners of food and beverage SMEs in Surabaya. Moreover, each EO dimension will also be tested to identify their significance on firm performance. Market orientation (MO) was also tested to seek its influence on firms' performance and its mediation impact on the relationship between entrepreneurial orientation and performance. The findings of this study were that overall EO positively influences MO and firms’ performance. Innovativeness, risk-taking, and autonomy of EO were significant to firms’ performance. However, the proactiveness and competitive aggressiveness of EO and MO were found not to have significance on firms’ performance. MO was also found not to mediate EO and firms’ performance.
ANALYZING THE INFLUENCE OF E-SERVICE QUALITY AND PRODUCT QUALITY ON CUSTOMER SATISFACTION OF E-COMMERCE WEBSITE ZALORA INDONESIA: TESTING PURCHASE DECISION AS THE MEDIATING VARIABLE Sunyoto, Hadi Kusuma; Vincentia, Jennifer; Nathanael, Vincent
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.10901

Abstract

The growing number of internet users around the world, particularly in Indonesia is changing the business environment digitally. It leads to the growing numbers of e-commerce which eliminates the distance barrier in doing transactions. The number of online sellers and buyers in Indonesia is also growing as a result from this phenomenon. This research examines the factors that influence customer satisfaction Zalora Indonesia e-commerce, specifically, e-service quality, product quality, and purchase decision. The method of this study is disseminating questionnaires to the respondents as many as 128 who are connected to the internet, also have installed and purchased Zalora Indonesia platforms before. The result of this study shows that e-service quality and product quality significantly influence purchase decision and customer satisfaction. Also, purchase decision significantly influences customer satisfaction. Keywords: e-service quality, product quality, purchase decision, customer satisfaction
Factors Influencing Consumers’ Purchasing Intention on BerryBenka E-commerce Application in Surabaya: Applying Mediation Test of Customer Satisfaction Sunyoto, Hadi Kusuma; Vincentia, Jennifer; Nathanael, Vincent
JURNAL STIE SEMARANG Vol 16 No 1 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i1.699

Abstract

The increasing number of internet users globally, especially, in Indonesia, has shifted the business environment digitally. It guides to the rising numbers of e-commerce, eliminating some distance barriers to ease in making transactions. This research investigates several factors influencing BerryBenka customers’ intention to purchase, specifically, perceived product quality, e-service quality, and customer satisfaction. The method applied in this study is quantitative research by distributing questionnaires to the respondents as many as 136 people who have mobile phones, have access to connect to the internet, and have installed and purchased at least one from the BerryBenka application before. This study verified that perceived product quality has a significant influence on customer satisfaction and purchasing intention. E-service quality was also found to significantly influence purchasing intention, nevertheless, does not significantly influence customer satisfaction. Also, customer satisfaction significantly influences purchasing intention.
Co-Authors Gunawan, Clara Angelia Lay, Felicia Cheryl Nathanael, Vincent Sendy Sendy, Sendy Shrinity, Parthasarathi Vincentia, Jennifer Wiliam Santoso