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All Journal Jurnal Nusantara Berbakti Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis
Alief Abdullah Faqih
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM (Studi Kasus Pada UMKM Dapoer Cesky) Yosia Triputra Rahardjo; Devi Putri Pratama; Anggita Dini Fitria; Dita Puspita Septyaningrum; Alief Abdullah Faqih
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 3 (2023): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i3.276

Abstract

The rapid advancement of information technology has significantly changed the scope of the marketing world. Marketing communication methods that were previously very conventional and traditional have now been integrated into the digital world. Digital marketing is a general term used to describe marketing activities that utilize digital technology. Digital marketing consists of interactive and engaging elements that facilitate communication between producers, traders and consumers. Here will also be carried out the stages of observation, interviews, implementation, and implementation. Dapoer Cesky, which has been active in the food and pastry industry since 2018, understands very little about digital marketing. In addition, partners are given socialization on how to create accounts on digital media such as Google Business and Instagram and how to manage them so that their reach is wider. Through the efforts made, digital marketing has a major influence on growth and development, especially Dapoer Cesky, which is starting to grow its name and business. With the strategy implemented, it is able to encourage economic growth for the Dapoer Cesky business actor to become a superior value and differentiator from other businesses amidst the large number of businesses engaged in the same business sector.
Rebranding Cesky Cookies Sebagai Inovasi UMKM Berkelanjutan Di Kelurahan Gunung Anyar Tambak Alief Abdullah Faqih; Sugito Sugito
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.166

Abstract

Rebranding is a strategic process to change the image, identity, and position of a brand or company with the aim of achieving better business goals. Then the KKN activity aims to rebrand Cesky Cookies MSMEs in Gunung Anyar Tamba Village due to a response to increased customer interest in innovation product Activity methods used include observation, interviews, data analysis, and product rebranding. And the results of this PKM are changes to the logo, re-photos of products, and making branding banners. It is hoped that this activity can increase product attractiveness and have a positive impact on brand image and awareness among customers
Co-Authors Anggita Dini Fitria Devi Putri Pratama Dita Puspita Septyaningrum Sugito Sugito Yosia Triputra Rahardjo