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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis
Devi Putri Pratama
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Law, Crime, Criminology & Criminal Justice

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Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM (Studi Kasus Pada UMKM Dapoer Cesky) Yosia Triputra Rahardjo; Devi Putri Pratama; Anggita Dini Fitria; Dita Puspita Septyaningrum; Alief Abdullah Faqih
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 3 (2023): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i3.276

Abstract

The rapid advancement of information technology has significantly changed the scope of the marketing world. Marketing communication methods that were previously very conventional and traditional have now been integrated into the digital world. Digital marketing is a general term used to describe marketing activities that utilize digital technology. Digital marketing consists of interactive and engaging elements that facilitate communication between producers, traders and consumers. Here will also be carried out the stages of observation, interviews, implementation, and implementation. Dapoer Cesky, which has been active in the food and pastry industry since 2018, understands very little about digital marketing. In addition, partners are given socialization on how to create accounts on digital media such as Google Business and Instagram and how to manage them so that their reach is wider. Through the efforts made, digital marketing has a major influence on growth and development, especially Dapoer Cesky, which is starting to grow its name and business. With the strategy implemented, it is able to encourage economic growth for the Dapoer Cesky business actor to become a superior value and differentiator from other businesses amidst the large number of businesses engaged in the same business sector.
Pendampingan Dan Pengembangan Manajemen Pemasaran Dapoer Cesky Melalui Strategi Branding Devi Putri Pratama; Lia Nirawati
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i2.477

Abstract

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. One of the problems faced by MSMEs Dapoer Cesky is a lack of knowledge and understanding of the benefits of branding, they do not have a good entrepreneurial spirit and they have not received training or assistance regarding technical branding strategies. Assistance and development through product re-branding is carried out in several steps, namely surveys and designing logos and supergraphics. It is important for MSMEs players to understand that the branding of a product is the single most important factor to ensure its successful use by the general public or other target markets. This is because according to marketing techniques, branding functions as a means to evoke positive consumer perceptions.
Co-Authors Alief Abdullah Faqih Anggita Dini Fitria Dita Puspita Septyaningrum Lia Nirawati Yosia Triputra Rahardjo