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All Journal Jurnal Dakwah Tabligh AJIS : Academic Journal of Islamic Studies
Muliawan, Juan
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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BERPINDAH DARI MIMBAR KE MEDSOS: TANTANGAN DALAM MEMBANGUN AUDIENS DAKWAH DI MEDIA DIGITAL Muliawan, Juan
Jurnal Dakwah Tabligh Vol 24 No 2 (2023)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jdt.v24i2.44414

Abstract

This research, titled "Transitioning from Pulpit to Social Media: Challenges in Building Dawah Audiences in the Digital Media," explores the shift in Dawah communication from the pulpit to social media and its associated challenges. In the digital era, preachers face new dynamics in building dawah audiences. The study aims to comprehend the main challenges preachers confront when transitioning to digital media, as well as the strategies employed to construct and sustain dawah audiences. The research methodology involves interviews and content analysis of digital media. Findings provide insights into the dynamics of the transition of dawah communication platforms and contribute to understanding dawah practices in the digital media era.
The Impact of Clickbait News on Online Media Audiences from the Perspective of Islamic Communication: A Case Study of PALTV.disway.id Palembang Muliawan, Juan; Bukhori, K.A; Hasmawati, Fifi
AJIS: Academic Journal of Islamic Studies Vol. 10 No. 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/ajis.v10i2.13175

Abstract

The phenomenon of clickbait news dissemination in online media has become a serious concern due to its potential influence on readers’ mindsets and behavior, particularly within Muslim communities. This study aims to analyze the impact of clickbait news on readers of PALTV.disway.id in Palembang City from the perspective of Islamic communication. The research employs a qualitative method with a descriptive approach, utilizing observation, in-depth interviews with active readers, journalists, and religious figures, as well as documentation analysis. The findings indicate that clickbait news frequently leads to information misunderstanding and a decline in the quality of readers’ Islamic understanding, especially when headlines are not aligned with the content. From the perspective of Islamic communication, such practices contradict the principles of ṣidq (truthfulness), tablīgh (transparency), and amānah (trustworthiness) in information dissemination. Another finding reveals an increased level of skepticism toward media outlets that present Islamic issues, driven by the frequent use of provocative headlines unsupported by adequate content. This study highlights the urgency of integrity in Islamic journalism and the importance of media literacy within society. The integration of digital media analysis with Islamic communication principles constitutes the originality of this research. The results are expected to provide practical contributions for media practitioners, government institutions, and da‘wah organizations in formulating more ethical communication strategies, as well as academic contributions to the development of Islamic communication studies in the digital era.
Co-Authors Bukhori, K.A Hasmawati, Fifi