Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi dan Kajian Media
Fikry, Debby Salju
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH REBRANDING CALON PRESIDEN PRABOWO SUBIANTO DI MEDIA SOSIAL TIKTOK TERHADAP TINGKAT KEPERCAYAAN DAN PARTISIPASI PEMILIH GENERASI Z PADA PEMILU 2024 KOTA MAGELANG Suryanti, Suryanti; Fikry, Debby Salju; Putri, Wahyu Eka; Ramadhan, Syahrul Bastian; Kusuma, Febryan Jati
Jurnal Komunikasi dan Kajian Media Vol 8, No 1 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v8i1.8870

Abstract

The dominant involvement of generation Z in the 2024 elections is a big highlight for Indonesia. Especially in Magelang City, generation Z occupies the second position with the most voters in the 2024 elections and has a big influence on a candidate's vote share. Social media is the most important platform for generation Z to influence and participate in elections. Social media, especially TikTok, has become an important tool in political campaigns, especially for Presidential Candidate Prabowo Subianto who is rebranding through this platform. This research aims to determine the effect of Prabowo Subianto's rebranding on the level of trust and participation of generation Z voters in Magelang City. The research method used is quantitative, where numerical data is collected through surveys and statistical analysis. The research results show that Prabowo Subianto's rebranding has a significant effect on the level of trust and participation of generation Z in the 2024 election.
Co-Authors Kusuma, Febryan Jati Putri, Wahyu Eka Ramadhan, Syahrul Bastian Suryanti