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All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies) Asian Journal of Logistics Management
Ardiyanti, Vika Diyah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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The Effect of TikTok Live Streaming Shopping on Impulse Buying Behavior in The 2023 Global Crisis Ardiyanti, Vika Diyah
Asian Journal of Logistics Management Vol 2, No 1 (2023): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2023.18050

Abstract

 Various studies have proven the effectiveness of social media in influencing consumers. This is used by business actors to increase sales through social media. Especially now that entertainment media such as Tiktok also provide convenience by presenting the Tiktok shop and Tiktok live streaming shopping. The presence of TikTok live streaming shopping is increasingly spoiling TikTok users. In fact, many potential consumers who had no previous shopping plans suddenly made a purchase. This is called impulsive buying. Impulse behavior is certainly not wise to do during a global crisis like today. The decline in income levels requires people to downsize. This study aims to determine the effect of tiktok live streaming shopping on impulsive buying behavior in the era of the global crisis. From the results of research conducted on 100 sample people using a qualitative descriptive method, it shows that tiktok live streaming shopping has a significant effect of 38.5% on impulsive buying behavior. This is due to the affordable product selling prices, ease of communication between sellers and buyers, as well as attractive promos such as special prices when shopping during live streaming.
Influence of Brand Awareness, Brand Image, and Key Opinion Leaders on Hanasui Product Purchase Decisions Ardiyanti, Vika Diyah; Fitriani, Itsna Rahma
JOBS (Jurnal Of Business Studies) Vol. 10 No. 1 (2024): Oktober 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i1.6228

Abstract

The skincare business in Indonesia is growing very rapidly. In the midst of intense competition for skincare products, skincare manufacturers are competing to offer products that suit consumers' needs and desires with various innovations and advantages. Apart from that, manufacturers are also aggressively promoting their products on social media using various methods to build brand awareness and brand image, which are very important assets because they can influence consumer perceptions and behavior. But currently, there is chaos in the world of skincare in Indonesia. Moreover, it is related to allegations that the ingredients in the product do not necessarily correspond to those listed and reported to BPOM. This problem has gone very viral since the appearance of a doctor known as the "Detective Doctor" who provides education based on laboratory tests of the ingredients in beauty products whether they match what is stated on the packaging or not (overclaim). Detective Doctors can also be considered Key Opinion Leaders (KOL). Key Opinion Leaders (KOL) can be said to be the same as influencers because they have the same influence on consumer behavior. This research aims to determine the influence of Brand Awareness, Brand Image, and Key Opinion Leaders on Hanasui Product Purchasing Decisions. This research is associative research and the type of data used is quantitative data. The population of this research is all the unknown number of Hanasui product users. The sample in this study consisted of 100 respondents. The technique used is multiple linear regression technique. The research results show that the Brand Awareness and Key Opinion Leader variables have a positive and significant effect on purchasing decisions for Hanasuni products. Meanwhile, Brand Image has a positive but not significant influence on the decision to purchase Hanasui products
Health Analysis of the Five Largest Banks in Indonesia during Global Uncertainty Using the RGEC Method: (Case Study on Bank Mandiri, BRI, BCA, BNI, and BTN for the Period 2020-2024) Ardiyanti, Vika Diyah; Arisha Putri Pradita
Admisi dan Bisnis Vol. 26 No. 2 (2025): JUNI 2025
Publisher : Politeknik Negeri Semarang

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Abstract

Various countries are facing diverse and complex challenges in recent years. This certainly has an impact on the banking industry. This study aims to analyze the health level of the five banks with the largest assets in Indonesia in the period 2020 to 2024 using the RGEC method. The results of the study show that during the period 2020-2024, Bank Mandiri, BRI, and BCA received the predicate "very healthy" which means they are considered "very capable" of facing changes in business conditions and other external factors. BNI received the predicate "healthy" in the period 2020, but increased to "very healthy" in the period 2021 to 2024. However, overall, BNI bank received the predicate "very healthy". BTN received the predicate "healthy" during 2020 to 2025, which means it is considered "capable" of facing changes in business conditions and other external factors.   Berbagai negara sedang menghadapi tantangan yang beragam dan kompleks beberapa Year terakhir.  Hal tersebut tentunya berdampak terhadap industri perbankan. Penelitian ini bertujuan menganalisis tingkat kesehatan lima bank dengan asset terbesar di Indonesia pada periode 2020 sampai 2024 menggunakan metode RGEC. Hasil penelitian menunjukkan bahwa selama periode 2020-2024, Bank Mandiri, BRI, dan BCA memperoleh predikat “sangat sehat” yang berarti dinilai “sangat mampu” menghadapi perubahan kondisi bisnis dan faktor eksternal lainnya. BNI memperoleh predikat “sehat” pada periode 2020, namun meningkat menjadi “sangat sehat” pada periode 2021 sampai 2024. Namun secara keseluruhan, bank BNI memperoleh predikat “sangat sehat”. BTN memperoleh predikat “sehat” selama 2020 sampai dengn 2025,  yang berarti dinilai “mampu” menghadapi perubahan kondisi bisnis dan faktor eksternal lainnya.
Beyond Price: Does Perceived Quality Dictate Consumer Purchase Timing? - Ardiyanti, Vika Diyah; Iwan Hermawan; Gita Hindrawati; Luqman Khakim; Febrina Indrasari
Admisi dan Bisnis Vol. 27 No. 1 (2026): PEBRUARI 2026
Publisher : Politeknik Negeri Semarang

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Abstract

The intensifying competition in Indonesia’s coffee industry necessitates a deep understanding of the factors influencing purchase decisions. This study examines the effects of Consumer Value, Consumer Trust, and Product Variety on Purchase Decision, with Perceived Quality serving as a moderating variable. An associative quantitative approach employing moderation analysis was conducted on 675 urban coffee consumers who drink coffee at least four times per week, using a 1–6 Likert scale questionnaire. Classical assumption tests indicated no multicollinearity (VIF < 10) or heteroscedasticity (Sig. > 0.05). Although the data were not normally distributed, regression analysis remained valid due to the large sample size. Multiple regression results revealed that Consumer Value (β = 0.337; p < 0.001), Consumer Trust (β = 0.164; p < 0.001), and Product Variety (β = 0.173; p < 0.001) have significant positive effects on Purchase Decision, with Consumer Value being the strongest predictor. The Moderated Regression Analysis (MRA) further indicated that Perceived Quality significantly strengthens the relationship between Consumer Trust and Purchase Decision (β = 0.125; p < 0.001), but does not moderate the effects of Consumer Value or Product Variety. These findings reinforce the commitment-trust theory and the means-end model, highlighting the synergistic role of perceived quality in enhancing the influence of trust on purchase decisions. Practically, coffee businesses should maintain a high perception of quality through quality assurance, certification, and product consistency to maximize the impact of trust, while simultaneously sustaining product value and variety to achieve competitive advantage.
Co-Authors Arisha Putri Pradita Febrina Indrasari Fitriani, Itsna Rahma Gita Hindrawati Iwan Hermawan Luqman Khakim