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All Journal JOBS (Jurnal Of Business Studies) Jurnal Riset Manajemen dan Akuntansi (JURIMA)
Fitriani, Itsna Rahma
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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NILAI PERUSAHAAN PERSPEKTIF MAKRO DAN MIKRO: Studi Pada Sektor Industri Logam Tahun 2017 - 2022 Fitriani, Itsna Rahma; Chasanah, Amalia Nur
Jurnal Riset Manajemen dan Akuntansi Vol. 3 No. 3 (2023): Desember: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v3i3.3047

Abstract

Penelitian ini bertujuan untuk mempelajari variabel yang dapat memengaruhi nilai perusahaan secara makro dan mikro, terutama dalam industri logam dari tahun 2017 hingga 2022. Pertama, kami akan menilai dampak inflasi dan suku bunga terhadap nilai perusahaan. Kemudian, kami akan menilai dampak leverage dan profitabilitas terhadap nilai perusahaan. Kami berharap bahwa penelitian ini akan memberikan kontribusi penting dalam pengembangan literatur dalam bidang manajemen keuangan di lingkungan perguruan tinggi, memberikan wawasan praktis terutama untuk institusi pendidikan tinggi, serta memberikan rekomendasi berharga untuk perusahaan-perusahaan di sektor industri logam. Penelitian ini menggunakan desain penelitian eksplanatori dengan pendekatan kuantitatif. Populasi penelitian yakni perusahaan yang beroperasi dalam sektor industri logam selama periode 2017 hingga 2022. Data dikumpulkan melalui sumber data sekunder dan dianalisis menggunakan uji regresi berganda dengan bantuan perangkat lunak statistik seperti SPSS.
Influence of Brand Awareness, Brand Image, and Key Opinion Leaders on Hanasui Product Purchase Decisions Ardiyanti, Vika Diyah; Fitriani, Itsna Rahma
JOBS (Jurnal Of Business Studies) Vol. 10 No. 1 (2024): Oktober 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i1.6228

Abstract

The skincare business in Indonesia is growing very rapidly. In the midst of intense competition for skincare products, skincare manufacturers are competing to offer products that suit consumers' needs and desires with various innovations and advantages. Apart from that, manufacturers are also aggressively promoting their products on social media using various methods to build brand awareness and brand image, which are very important assets because they can influence consumer perceptions and behavior. But currently, there is chaos in the world of skincare in Indonesia. Moreover, it is related to allegations that the ingredients in the product do not necessarily correspond to those listed and reported to BPOM. This problem has gone very viral since the appearance of a doctor known as the "Detective Doctor" who provides education based on laboratory tests of the ingredients in beauty products whether they match what is stated on the packaging or not (overclaim). Detective Doctors can also be considered Key Opinion Leaders (KOL). Key Opinion Leaders (KOL) can be said to be the same as influencers because they have the same influence on consumer behavior. This research aims to determine the influence of Brand Awareness, Brand Image, and Key Opinion Leaders on Hanasui Product Purchasing Decisions. This research is associative research and the type of data used is quantitative data. The population of this research is all the unknown number of Hanasui product users. The sample in this study consisted of 100 respondents. The technique used is multiple linear regression technique. The research results show that the Brand Awareness and Key Opinion Leader variables have a positive and significant effect on purchasing decisions for Hanasuni products. Meanwhile, Brand Image has a positive but not significant influence on the decision to purchase Hanasui products
Co-Authors Ardiyanti, Vika Diyah Chasanah, Amalia Nur