Manik, M. Bay Hakqi
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Analisis Pengukuran Kinerja Perusahaan Asuransi Dengan Konsep Balanced Scorecard (Studi Kasus Pada PT. BRILife Syariah Cabang Gatot Subroto) Manik, M. Bay Hakqi; Rahma, Tri Inda Fadhila; Harahap, Muhammad Ikhsan
Jurnal Manajemen Akuntansi (JUMSI) Vol 4, No 1: 2024
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v4i1.4841

Abstract

The Balanced Scorecard is a process that allows companies to evaluate strategies based on four perspectives. The purpose of this study to determine the effect of measuring the company's performance with the concept of balance scorecard using financial perspective, customer perspective, internal business perspective and growth and learning perspective of PT. BRILife Syariah Branch Gatot Subroto. This research is a quantitative research, and the source of data obtained is secondary data using annual financial statements in accordance with the variables used during the period (2019-2020). Population as many as 50 respondents customers and 35 respondents employees at PT. BRILife Syariah Branch Gatot Subroto. Using multiple linear regression analysis, with the results that the financial perspective persial effect on performance measurement, customer perspective has no effect on performance measurement, internal business perspective has no effect on performance measurement and growth and learning perspective has no effect on performance measurement. So that the financial perspective, customer perspective, internal business perspective and growth and learning perspectives simultaneously affect performance measurement. With a coefficient of determination (R square) of 1,000% which means financial perspective, customer perspective, internal business perspective and growth and learning perspective can explain 100% of the performance measurement of BRILife Syariah Gatot Subroto Branch.
Analisis Potensi Dan Kendala Pengembangan Asuransi Jiwa Pada PT. Sunlife Financial Cabang Kota Medan Manik, M. Bay Hakqi; Syahriza, Rahmi
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 4: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i4.2612

Abstract

Until now the people of Indonesia still have a low level of understanding and awareness of insurance, and among those who have insurance, most do so because of circumstances or circumstances forced.Many insurance companies are eyeing the upper class because the upper class is more aware of the importance of insurance than the lower class. If this paradigm is allowed to continue to grow in society, the development of insurance will remain slow.This research was conducted at PT.Sunlife Financial Medan City Branch on January 17 to February 17, 2022 using library research method.The data collection techniques carried out are observation methods, interviews and accessing internet sites.Life insurance is preferred for the backbone of the family or for those who already have dependents despite not having a family.Based on the results of the analysis that has been done by the author, some conclusions obtained from this study are: the potential of PT. General Takaful Insurance Medan branch in terms of strength Strengh) and opportunity (Opportunity) is a good claim service, easier and faster.Constraints owned by PT. Sun Life Financial Medan City Branch in terms of weakness (Weakness) and threat (threat) is the amount of competition in the insurance industry both from sharia and conventional insurance,