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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Rustiana, Devara
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Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Pemasaran Produk Gadai Emas Dalam Menarik Minat Nasabah Pada Bank Syariah Indonesia KC Sibolga Rustiana, Devara; Atika, Atika
Jurnal Manajemen Akuntansi (JUMSI) Vol 4, No 1: 2024
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v4i1.4730

Abstract

This study aims to find out how the marketing strategy for pawning gold products in attracting customer interest in Islamic banks in Sibolga Kc. The type of research that the authors conducted was field research, namely field research that is descriptive qualitative in nature, namely a study that describes the form of a marketing strategy for pawning gold products in attracting customer interest at Bank Syariah Indonesia Kc Sibolga. The results of this study are the marketing strategy for Islamic gold pawn products at Bank Syariah Indonesia Kc Sibolga, namely product strategies carried out by maintaining service quality to customers and using a comprehensive assessment tool. The pricing strategy is achieved by monitoring the product and operating the product according to Sharia principles. In the location strategy, this is done by providing a convenient and safe location for gold pawning transactions as well as easy access to the Bank's location. The promotion strategy is achieved by conducting broad outreach to the public, especially mothers, shop owners, entrepreneurs and maintaining promotions by distributing leaflets and maintaining public trust. And the results of data on sharia gold pawning customers in Sibolga District show that the gold pawn business has experienced significant growth, so that the marketing strategy plays a very important role in sharia gold pawning. Bank Syariah Indonesia Kc Sibolga.
Analysis of Employee Work Motivation to Increase Work Productivity at PT. Bank Syariah Indonesia KC Sibolga Rustiana, Devara; Ramadhani, Sri; Syarvina, Wahyu
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i3.4341

Abstract

This research explores key aspects of work motivation that affect employee productivity at PT. Bank Syariah Indonesia KC Sibolga in order to improve employee performance and PT operations. Bank Syariah Indonesia KC Sibolga. The research uses descriptive qualitative methods in observing the natural conditions of employee work productivity at PT. Bank Syariah Indonesia KC Sibolga. comes from interviews, direct observations, and journal articles and other relevant scientific publications. Analyzed by data reduction, data presentation and conclusions. Researchers validated the data using the triangulation method. The results of this research indicate that non-optimality in motivating employees can cause boredom and hinder productivity. To overcome this, companies are advised to adopt proactive steps, such as changes in corporate culture, team building activities, recognition of achievements, and integration of sharia values. Training and development programs are also needed to improve employee skills, while a fair reward system can create a competitive work environment. Effective management strategies and a focus on information technology have had a positive impact on employee productivity, with careful planning, good organization, and the adoption of advanced technology reducing routine workload, increasing operational efficiency, and rewarding technological development. All this contributes to employee satisfaction and improved quality of service to customers.
Co-Authors Atika Atika Ramadhani, Sri Wahyu Syarvina