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All Journal The International Journal of Business Review (The Jobs Review)
Amanda Putri, Maitsa
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Economics, Econometrics & Finance

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Analysis of Social Media Engagement for Archipelago Tourists in West Java Province Amanda Putri, Maitsa; Hendriyani, Chandra; Sitti Rochmah, Tengku
The International Journal of Business Review (The Jobs Review) Vol 6, No 2 (2023): The International Journal of Business Review. December 2023
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v6i2.59375

Abstract

This study aims to analyze social media engagement for domestic tourists in West Java province. In today's digital era, social media has become an important platform for sharing experiences and information about tourist destinations. This research focuses on Instagram and TikTok engagement of the West Java Tourism Office. The research method uses a descriptive qualitative method with data collection techniques using secondary data and the results of the analysis using the Analysis. or application. The data collected includes the results of performance analysis on a social media platform and past data. Based on research, it is known that TikTok has a higher engagement of 1.23% than Instagram, only 0.99%, which can also be seen from the number of likes, comments, and shares. Because the findings of the engagement rate are still below 5%, the authors suggest increasing creativity in creating content for published materials
Co-Authors Chandra Hendriyani, Chandra Sitti Rochmah, Tengku