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All Journal IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS AdBispreneur JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Journal of Secretary and Business Administration The International Journal of Business Review (The Jobs Review) Jurnal Ilmiah Manajemen dan Kewirausahaan Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan
Chandra Hendriyani, Chandra
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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CONTRADICTIONS ECONOMIC GROWTH& INVESTOR EXIT IN INDONESIA Hendriyani, Chandra
AdBispreneur Vol 1, No 1 (2016): Adbispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (112.023 KB) | DOI: 10.24198/adbispreneur.v1i1.9094

Abstract

Slowing global economic growth and a decline in the level of trust business institutions in the Euro Area and the United Kingdom to Indonesia contributed to an economic slowdown in Indonesia. Although economic growth in Indonesia alone to increase, but it can not support the climate of the industry that is conducive and  increasing purchasing power, as is still needed "invisible hand" of the government to minimize the "Transaction Cost" and "Relational Contract" and wages rill employees decreased resulting in decreased demand society to product processing industry which led to the departure of some foreign companies in Indonesia. The governments economic policy issued gradually expected to accelerate Indonesia out of the "vicious circle" both economic slowdown and improve Indonesias competitiveness, in order to spur national economic growth and a better investment. Government policy hope will support company to make their business sustainable
Maintaining Priority Customers by Implementing Customer Relationship Management (CRM): A Case Study at Emerald Banking BNI PTB (Perguruan Tinggi Bandung) Pitaloka, Indira Diah; Pramadya, Hendri; Hendriyani, Chandra
The International Journal of Business Review (The Jobs Review) Vol 3, No 1 (2020): The International Journal of Business Review. June 2020
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v3i1.26567

Abstract

AbstractThe focus of this research is to find out how the sales marketing find the new customers and CRO (Customer Relation Officer) Division maintain the existing customers with CRM program which include several media.  This research was conducted at Bank BNI PTB Bandung for 300 hours practical work studies. This research is a descriptive research with qualitative approach in analyzing its data. The primary data were obtained from direct observation and interview with Bank BNI PTB Bandung employees and customers, while secondary data were obtained from books, documents from this company, internet, and research articles. From this research it is found out that the customers’ maintenance strategies at Bank BNI PTB Bandung have been run perfectly. The result of this research revealed that when the marketing strategies are implemented constantly to maintain a good relationship between the bank and the customers regarding the customers loyalty, it will have a positive impact for the bank in terms of customer relationship management. Keyword: Customer Relationship Management, Customers, Loyalty, Maintenance Strategy. AbstrakFokus dari penelitian ini adalah untuk mengetahui bagaimana pemasaran penjualan menemukan pelanggan baru dan Divisi CRO (Customer Relation Officer) mempertahankan pelanggan yang ada dengan program CRM yang mencakup beberapa media. Penelitian ini dilakukan di Bank BNI PTB Bandung selama 300 jam. Penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif dalam menganalisis datanya. Data primer diperoleh dari observasi langsung dan wawancara dengan karyawan dan pelanggan Bank BNI PTB Bandung, sedangkan data sekunder diperoleh dari buku, dokumen dari perusahaan ini, internet dan artikel penelitian. Dari penelitian ini peneliti menemukan bahwa strategi pemeliharaan di Bank BNI PTB Bandung telah berjalan dengan sempurna. Hasil penelitian ini telah berhasil menguak bahwa ketika strategi diterapkan secara konstan untuk menjaga hubungan antara bank dan nasabah terkait dengan loyalitas nasabah, itu akan berdampak positif bagi perusahaan khususnya dalam pengelolaan hubungan baik dengan nasabah/ pelanggan. Kata Kunci: Manajemen Hubungan Pelanggan, Pelanggan, Loyalitas, Strategi Pemeliharaan.
Implementasi Electronic Customer Relationship Management dalam Meningkatkan Loyalitas Pelanggan Hotel Aston Pasteur Safira, Iffah Amalia; Hendriyani, Chandra; Damayanti, Fenny; Rochmah, T.Sitti
Jurnal Ilmu Manajemen dan Bisnis Vol 12, No 2 (2021): Jurnal Ilmu Manajemen dan Bisnis. September 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v12i2.37441

Abstract

E-CRM (Electronic Customer Relationship Managemen) merupakan proses memaksimalkan penjualan terhadap pelanggan dan memprospek pelanggan dengan menggunakan teknologi informasi seperti databases, website, customer service, e-mail, dan social media marketing (Hendriyani Raharja, 2018). Tujuan penelitian ini adalah untuk mengetahui implementasi e-CRM seperti website serta prosedur bisnis yang dilakukan oleh Aston Pasteur Hotel dalam meningkatkan loyalitas pelanggan. Selain itu penerapan e-CRM dalam bentuk  e-mail, sitemap dan social media marketing seperti facebook, instagram atau komunikasi secara lebih personal menggunakan whatsapp juga diharapkan dapat membantu  pihak hotel untuk mejalin  komunikasi yang baik dengan pelanggan untuk meningkatkan loyalitas pelanggan. Adapun empat faktor dalam menunjang keberhasilan E-CRM yaitu Organitation Orientation,  Customer Orientation, Knowledge Orientation, dan Information Technology Orientation. E-CRM yang disediakan Aston Pasteur Hotel dapat membantu pelanggan dalam mencari informasi tentang perusahaan atau melakukan oder  room maupun reservasi kamar dengan mudah.
Analisis Strategi Branding Menggunakan Ansoff Matrik Dalam Menarik Minat Calon Mahasiswa Baru Universitas Katolik Parahyangan Imelda, Melvi; Hendriyani, Chandra; Ruslan, Budiana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol 1 No 1 (2022): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.184 KB) | DOI: 10.55606/jimak.v1i1.259

Abstract

This study aims to explore the branding strategy carried out by public relations at Parahyangan Catholic University. To attract prospective students private universities, they use various methods, including by carrying out intensive marketing strategies and promoting the identity of the university so that it is better known to the public. By using a qualitative approach through phenomenological methods, data collection was carried out by literature studies, observations and interviews. The research data analysis technique uses Ansoft Matrix analysis in a branding strategy to attract prospective new students. UNPAR provides the latest marketing product innovations with accreditation competitiveness from grade A to Superior, from Superior to International standards so that prospective students are interested in registering. Keywords: Branding Strategy, Ansoff Matrix Analysis, Interests, Marketing
Analysis of Third Party Logistic Service in Indonesia Adhana, Defay Muda; Rivani, Rivani; Hendriyani, Chandra
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.021

Abstract

The growth of the business world has encouraged the rapid development of the logistics business. To increase competitiveness, companies focus a lot on their core business in order to fulfill customers' desires and expectations, so the company started using Third Party Logistics (TPL) to increase the company's sustainability. The aim of this research is to find out how TPL services are in Indonesia. The research method used is qualitative research with a descriptive approach. The research results show that of the 8 best TPL companies in 2022, namely Kamadjaja, Agility, Ceva, DB Schenker, Siba Surya, Puninar, Pancaran, and Deliveree, all of them have implemented types of logistics services in the form of transportation, warehousing, custom service, freight finance service, IT Support, product support, and logistics management and all companies are included in the Customer Developer category where the company takes full care of their needs. For further research, the author suggests further research related to development into the next generation of logistics providers. 
Analysis of Social Media Engagement for Archipelago Tourists in West Java Province Amanda Putri, Maitsa; Hendriyani, Chandra; Sitti Rochmah, Tengku
The International Journal of Business Review (The Jobs Review) Vol 6, No 2 (2023): The International Journal of Business Review. December 2023
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v6i2.59375

Abstract

This study aims to analyze social media engagement for domestic tourists in West Java province. In today's digital era, social media has become an important platform for sharing experiences and information about tourist destinations. This research focuses on Instagram and TikTok engagement of the West Java Tourism Office. The research method uses a descriptive qualitative method with data collection techniques using secondary data and the results of the analysis using the Analysis. or application. The data collected includes the results of performance analysis on a social media platform and past data. Based on research, it is known that TikTok has a higher engagement of 1.23% than Instagram, only 0.99%, which can also be seen from the number of likes, comments, and shares. Because the findings of the engagement rate are still below 5%, the authors suggest increasing creativity in creating content for published materials
ANALYSIS OF THE INTEGRATED HUMAN CAPITAL SYSTEM (DIGIHC) APPLICATION IN MEASURING EMPLOYEE DISCIPLINE AT PT BANK NEGARA INDONESIA (PERSERO) TBK KCU PER HIGHER EDUCATION BANDUNG Salsabila, Salsabila; Hendriyani, Chandra; Garnida, Agus
The International Journal of Business Review (The Jobs Review) Vol 6, No 2 (2023): The International Journal of Business Review. December 2023
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v6i2.59377

Abstract

Technological developments in the business world, especially in the field of human resources, can be both opportunities and threats.   To deal with it, human resources must be able to adapt to technological developments and improve their skills.   Technological transformation in human resource management involves collecting, maintaining, and updating employee data as well as activities such as recruitment, selection, training, and Performance management.  Discipline is an important factor in employee assessment, because good discipline can prevent ineffectiveness at work.  Human Resources Information System (HRIS) applications, such as the Integrated Human Capital System (DigiHC), can support effective and efficient management of employee discipline, but challenges remain in the use of these applications, such as filling attendance that is less than optimal. Therefore, this study aims to analyze the use of the DigiHC application in measuring employee discipline at Bank Negara Indonesia (BNI) KCU Perguruan Tinggi Bandung. This research uses a qualitative approach with a descriptive method. Primary data were collected through observation and interviews with related parties, while secondary data came from junals and reports. The results of this research are expected to help BNI in improving employee discipline through the  use of the DigiHC application.
Implementasi Aplikasi Sara Terhadap Produktivitas Karyawan Engineering Di Hotel Pullman Dan Ibis Bandung Raharja, Felicia Della; Hendriyani, Chandra; Rochmah, Tengku s
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.314

Abstract

The COVID-19 pandemic which has an impact on the establishment of the Work from Home (WFH) work system from Work from Office (WFO). The agility of the Pullman Hotel and Ibis Bandung Grand Central companies in responding to pandemic conditions by utilizing technology is carried out through the SARA Hotel Operation application which is used to facilitate the work of employees in receiving complaints, especially to the engineering department from guests and from other departments. The engineering department previously used the Work Order form to receive complaints from external or internal. Many Work Order forms are not archived properly so that the Head of the Engineering Department and the Chief Engineering find it difficult to report to the Hotel Manager or to the General Manager. The research methodology used is descriptive qualitative method with data collection techniques of observation, interviews, and literature study. The results showed that the SARA application increased work productivity, especially indicators of effectiveness. The SARA application is also useful for employees, engineering department teams and leaders for monitoring and making real time work reports.
Implementasi Employee Relations Dalam Meningkatkan Engagement Karyawan Di PT Pos Indonesia Kantor Cabang Utama Bandung Aninditha, Aqmalina Putri; Hendriyani, Chandra; Rochmah, Tengku Sitti; Garnida, Agus
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.313

Abstract

Human resources are the driving force of a company to achieve goals effectively and efficiently. Harmonization of the relationship between management and employees needs to be fostered and improved from time to time. PT Pos Indonesia as a government-owned company developed a strategy in the form of implementing a number of employee relations activities to increase employee engagement. The research method used is a descriptive qualitative method obtained through field observations and literature studies. The results showed that the employee relations activities planned by PT Pos Indonesia were in the form of education and training programs, award programs, and special events programs that could increase employee performance and engagement with the company. The largest participation in employee relations activities is a special program, while the most influential dimension of employee engagement is the Vigor dimension, which is the delivery of energy from employees to do their work with enthusiasm and willingness. Other positive impacts that are felt directly by employees have increased work motivation, a sense of respect, a positive work climate, and high loyalty.
Analisis Event Marketing Tabungan Tandamata Dalam Meningkatkan Jumlah Nasabah Di Bank Bjb Kantor Pusat Bandung Putri, Mega; Hendriyani, Chandra; Rochmah, Tengku Sitti
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 1 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i1.391

Abstract

In today's competitive era of inter-bank competition, companies must be able to adjust the right marketing strategy, because everything is done to maintain the company's existence. Banks are financial institutions that collect funds from the public and then channel them back through credit. To attract consumers or prospective customers, Bank bjb's head office conducts event marketing promotions through concerts by inviting various top artists. It is hoped that this will become an attraction for prospective Bank bjb customers. The purpose of this study was to determine the success of the event marketing of the Tandamata savings and the DIGI Cash Application, in increasing the number of customers at Bank bjb's head office. The research method used is qualitative, with a descriptive approach through interviews and direct observation. The results of the study show that the strategy used by Bank bjb has been effective, as evidenced by the increasing number of Tandamata savings customers, the procedure for opening Tandamata savings can run well, reflected in the convenience provided by Bank bjb to customers. However, for a good marketing event, it must be able to influence the number of customers who open bjb Tandamata savings at bank bjb.
Co-Authors Adhana, Defay Muda Amanda Putri, Maitsa Aninditha, Aqmalina Putri Damayanti, Fenny Danang Nugroho, Danang Fitriyani, Indah Pratiwi Garnida, Agus Imelda, Melvi Mega Putri Patricia, Anisa Salsabila Pitaloka, Indira Diah Pramadya, Hendri Raharja, Felicia Della Rivani, Rivani Rochmah, T.Sitti Rochmah, Tengku s Rochmah, Tengku Sitti Ruslan, Budiana safira, iffah amalia Salsabila, Salsabila Sitti Rochmah, Tengku Zain, Ratna Ningrum Wulandani