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All Journal The International Journal of Business Review (The Jobs Review) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management
Mangruwa, Rajiv
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Economics, Econometrics & Finance Social Sciences

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Why Do Customers Still Use Telemedicine Platforms? Analysis During the COVID-19 Endemic in Solo, Indonesia Mangruwa, Rajiv; Syahputra, Syahputra
The International Journal of Business Review (The Jobs Review) Vol 6, No 2 (2023): The International Journal of Business Review. December 2023
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v6i2.65270

Abstract

The COVID-19 pandemic has changed people's lifestyles as they adapt to the 'new normal' situation. One significant change is the widespread use of telemedicine. Hallodoc is one the largest telemedicine platforms in Indonesia and is the 1st he choice of many patients in developing learning skills amidst the post-COVID-19 pandemic. The Solo City became the sample and the best city in Indonesia's 2023 Investment Services Award. This research uses the SOR approach to determine consumer behavior's influence on consumer purchasing decisions for Halodoc products in the post-pandemic period, with Situations and Objects as Stimuli, Consumers as Organisms, and Purchasing Decisions as the response. This research uses a quantitative method with a survey approach by distributing questionnaires to 100 respondents who are Solo residents who have used Halodoc products in the post-pandemic period. The analysis method uses SEM-PLS. This research found that from the five hypotheses studied, it can be concluded that consumer behavior positively and significantly influences consumer purchasing decisions for Halodoc services. 
The CRM and product attribute toward purchase intention: the mediating role of brand image in Indonesia Azzam, Fahmi Renaldy; Mangruwa, Rajiv
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1811

Abstract

The rapid development of consumer's top choice by highlighting the value over. Through Customer Relationship Management (CRM), product attributes, and brand image, companies could provide impressions and values that distinguish them from competitors, all of which play an essential role in influencing consumer purchases. The study indicates the impact of customer relationship management and product attributes on consumer purchasing interests through brand image. The research employed a purposive sampling technique to select 150 respondents for the sample. Metode pengumpulan data melalui pemanfaatan kuesioner Google Forms. Data analysis using SmartPLS SEM Software (Structural Equation Model). The study's found that purchase intention is significantly influenced by CRM. On the other hand, Purchase intention is highly influenced by brand images, CRM, and product attribute through brand image; product characteristics have no discernible effect on purchase intention. This research suggests that CRM development, product attributes, and brand image are crucial to boosting consumer purchasing interests and making companies the top choice in today's digital age.
The leverage of brand image and perceived quality towards purchasing decisions mediating role of consumer satisfaction Rafli, Muhammad; Mangruwa, Rajiv
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1812

Abstract

The lifestyle has unique influence in the fashion. Indonesian fashion is continuously changing over the trends. There is an influx of fashion enterprises into Indonesia. Consumer purchases are one aspect of a business's success. Brand image, perceived quality, and customer satisfaction are just a few of the numerous variables that might have an impact on a purchase decision. The aim of this research is to determine how much brand image and perceived quality influences purchasing decisions through customer satisfaction. This study used a quantitative approach. Using purposive sampling, 150 samples total were employed in this investigation. Data analysis was used with the software Smart-PLS SEM. The study's found that purchase decisions are significantly influenced by brand image. Customer satisfaction is not much impacted by brand image. Decisions on what to buy are not much influenced by perceived quality. Customer happiness is significantly impacted by perceived quality. Decisions about what to buy are greatly influenced by customer happiness. Consumer happiness has no discernible impact on brand image in terms of purchasing decisions. The study recommends to increases customer happiness, perceived quality has a big impact on buying decisions
The Strategic Marketing of Community-Based Sustainable Tourism with a Three-Phase Framework Amani, Keenandya Zata; Mangruwa, Rajiv
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3782

Abstract

Community-based sustainable tourism emphasizes local participation and environmental preservation, yet effective marketing strategies remain underexplored, particularly for niche destinations like cave-based tourism. This study aims to analyze the marketing strategies of Buniayu Cave in Kertaangsana Village, Sukabumi Regency, identify factors influencing their effectiveness, and propose a model for sustainable tourism development. A qualitative descriptive approach was employed, using in-depth interviews, participant observation, and documentation, with data analyzed through the Political, Economic, Social, and Technological framework. Findings reveal that community involvement in promotional content creation enhances authenticity and increases local income by 15–20%, while value-based pricing supports economic empowerment. However, the absence of formal institutional partnerships and reliance on manual reservation systems limit promotional reach and operational efficiency. The proposed three-phase model, foundation, market growth, and industry outcomes, integrates these factors to drive customer engagement and sustainability, aligning with Sustainable Development Goals for decent work, sustainable communities, and responsible consumption. In conclusion, formal partnerships, professional training, and digital system upgrades are essential to optimize Buniayu Cave’s marketing, offering a scalable framework for community-based cave tourism that balances economic growth with environmental and cultural preservation.
Co-Authors Amani, Keenandya Zata Azzam, Fahmi Renaldy Rafli, Muhammad Syahputra Syahputra