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Pengaruh Harga, Kualitas Produk, dan Ulasan Produk Terhadap Kualitas Informasi Pada E-Commerce Yonatan, Nicky Liane
Jurnal Ilmu Multidisiplin Vol. 2 No. 3 (2023): Jurnal Ilmu Multidisplin (Oktober-Desember 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v2i3.403

Abstract

Pengaruh Peran Sistem Informasi Berbasis Komputer Melalui Promosi, Varian Produk, dan Keputusan Pembelian adalah artikel ilmiah studi pustaka dalam ruang lingkup bidang ilmu Sistem Informasi dan Manajemen. Tujuan artikel ini membangun hipotesis pengaruh antar variabel yang akan digunakan pada riset selanjutnya. Objek riset pada pustaka online, Google Scholar, Mendeley dan media online akademik lainnya. Metode riset dengan library research bersumber dari e-book dan open access e-journal. Analisis deskriptif kualitatif. Hasil artikel ini: 1) Harga berpengaruh terhadap Kualitas Informasi; 2) Kualitas Produk berpengaruh terhadap Kualitas Informasi; dan 3) Ulasan Produk berpengaruh terhadap Kualitas Informasi.
Pengaruh Fanatisme Budaya Dan Minat Beli Terhadap Keputusan Pembelian Pada Produk Makanan Gabus Pucung Di Bekasi Yonatan, Nicky Liane; Istianingsih, Istianingsih; Kuntadi, Chris; Untari, Dhian Tyas
Jurnal Kajian Ilmiah Vol. 24 No. 3 (2024): September 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/z4g31009

Abstract

Betawi Ora culture is an indigenous culture of the people in Bekasi. According to research conducted by previous researchers, it states that the existence of Betawi Ora culinary culture is experiencing degradation. So that research related to Betawi Ora culinary culture is important to be explored as a reference in maintaining the existence and sustainability of Betawi Ora culture in Bekasi. One of the culinary icons of Betawi Ora is Gabus Pucung, which ecologically the culinary ingredients are still widely available in Bekasi. This study has 2 objectives, namely teleological objectives and operational objectives. The teleological objective of this study is one of the efforts of researchers who have concerns and focus on Betawi Culinary Culture to obtain a stepping stone in the strategy of developing culinary culture through aspects of market demand. While from the aspect of operational objectives; researchers want to see the influence of Betawi cultural fanaticism on the decision to purchase Gabus Pucung culinary and purchase interest as an intervening variable. The study involved 96 samples with the accidental sampling technique. The respondent criteria are those or consumers who have been and are existing consumers of Gabus Pucung culinary in Bekasi. This study uses multivariate statistical analysis techniques using SPSS.
Effect Effect Of Product Innovation, Networking, And Marketing Innovation on E-Commerce Yonatan, Nicky Liane; Hapzi Ali; Yayan Hendayana
Dinasti International Journal of Management Science Vol. 5 No. 5 (2024): Dinasti International Journal of Management Science (May - June 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i5.2557

Abstract

The effect of Product Innovation, networking and Marketing Innovation on E-Commerce is a scientific article in the literature study within the scope of the field of science. The purpose of this article is to build a hypothesis of the influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method with the research library comes from e-books and open access e-journals. The results of this article: 1) Product Innovation has an effect on E-Commerce; 2) Networking has an effect on E-Commerce; and 3) Marketing Innovation has an effect on E-Commerce.