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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) Journal of Law, Poliitic and Humanities Jurnal Ilmu Multidisplin Greenation International Journal of Engineering Science Jurnal Humaniora, Ekonomi Syariah dan Muamalah Siber International Journal of Education Technology Jurnal Greenation Sosial dan Politik Greenation International Journal of Engineering Science Greenation International Journal of Economics and Accounting Jurnal Greenation Pertanian dan Perkebunan
Silviah, Reni
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Greenation International Journal of Engineering Science

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The Role of Price and Product Quality in Increasing Consumer Purchase Interest (Marketing Management Literature Review) Silviah, Reni
Greenation International Journal of Engineering Science Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i4.281

Abstract

Literature Review The Role of Price and Product Quality in Increasing Purchase Interest is a scientific article with the aim of analyzing whether price and product quality play a role in purchase interest. The method of writing a literature review article is the library research method, which is sourced from online media such as Google Scholar, and other online media. The results of this article are: 1) Price plays a role in Purchase Interest; 2) Product Quality plays a role in Purchase Interest. Apart from these 2 exogenous variables that influence the endogenous variable of Purchase Decisions, there are many other factors including customer satisfaction, consumer reviews, trust, brand image.
Co-Authors Efendi Silalahi, Edward Hadita, Hadita Hapzi Ali Ni Nyoman Sawitri