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All Journal Communicatus: Jurnal Ilmu Komunikasi
Pitchan, Muhammad Adnan
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Innovative Educational Broadcasting: UGTV's Influence on Gunadarma Students and the Wider Community Prihantoro, Edy; Ohorella, Noviawan Rasyid; Pitchan, Muhammad Adnan; Ferdinand, Nikolas
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 1 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i1.35701

Abstract

Television remains a medium for delivering information and entertainment, to communities, particularly in areas with unequal access to the internet, so television becomes their primary source. This study aimed to explore how UGTV is utilized to deliver educational content to students of Gunadarma University and the wider community. Using a qualitative method with a constructivist paradigm, this study was grounded in the Media Ecology Theory. Data were collected through observation, in-depth interviews, documentation, and literature studies. The findings revealed that UGTV, as an educational digital television platform, effectively provides academic and innovative content useful for the community, particularly students. The contents are produced and packaged to be informative and appealing to the community.
Co-Authors Edy Prihantoro Ferdinand, Nikolas Ohorella, Noviawan Rasyid