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All Journal Business Innovation and Entrepreneurship Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING
Rahmah, Rosyidah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Digital Marketing Strategy Wedding Planning Tools in Indonesia Rahmah, Rosyidah; Setiawan, Margareth
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 3 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i3.540

Abstract

This article will give the analysis necessary to build a future digital marketing plan for Jangji, whose primary purpose is to acquire new customers on the Indonesian market. Jangji is one of the many small and medium-sized enterprises in Indonesia that is still seeking to establish a successful digital marketing strategy. The following analyses will be examined in depth. First, both external and internal research is conducted to determine the company's current market position. Second, conduct empirical research to determine the most crucial factors for wedding planners and businesses. Eleven Indonesian users of wedding planning tools receive a Google form-based semi-structured interview as part of a qualitative study methodology. This information will assist in analyzing and determining the optimal digital marketing strategy decisions. In addition, wedding planners and businesses in Indonesia that specialize in the wedding industry will be able to expand their customer base and brand recognition with the help of these findings.
Designing a Business Strategy Using the Business Model Canvas (BMC) Study on The Jangji Application Rahmah, Rosyidah
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 2 (2023): Vol 5 No 2 (2023): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i2.665

Abstract

The business model is a crucial aspect of building a business. The Wedding Organizer (WO) business is getting back on its feet as social restrictions are lifted during the Covid 19 pandemic. Jangji is a one-stop application built to select and use WO and Wedding Planner services. The purpose of this research is to project the Jangji business model and design a business model using the Business Model Canvas approach. The method used in this research is descriptive method with a case study approach. The steps taken are: (1) SWOT Analysis, (2) Grand Strategy Analysis, (3) Business Model Canvas. This research found that the right strategy to apply to this business is the Growth and Stability Strategy, where Jangji can add more application features, take advantage of the momentum as a pioneer and publish tools in applications through digital marketing. It is hoped that the BMC mapping in this research can help the development of Jangji's business model.
Co-Authors Setiawan, Margareth