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All Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Social Science and Business Studies
Kusumahadi, Rafaela Abigail
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Fear of Missing Out and Perceived Quality Effect on Purchase Intention by Students Andrew, Richard; Suryawan, Ian Nurpatria; Kusumahadi, Rafaela Abigail
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 3 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i3.715

Abstract

In this modern business world, plenty of people in the society had the tendency for having Fear of Missing Out (FOMO) symptoms. This tendency is getting worsed when the person perceived his or herself lack of quality and had the tendency of rejected by the society. These two kind of problems usually blocked someone to buy a product they needed. It is hypothetically appear not only in the business world but sometimes the symptoms already appear in the education fields.  As researchers from different background, anticipation of these problems is needed.  Because of that, the main objective of this research is determining the effect of  FOMO and perceived quality to purchase intention. The research will took 66 samples from students across various program in the university and using the Statistical Product and Service Solutions (SPSS) for interpreting the regression model output.  The research concluded that FOMO and perceived quality have significant influence to students’ purchase intention.
Perceived Value and Emotional Attachment on Repurchase Intention through Brand Experience Kusumahadi, Rafaela Abigail; Rodhiah
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.252

Abstract

This study aims to analyze the influence of perceived value and emotional attachment on repurchase intention, with brand experience as a mediating variable among consumers of the “XYZ” brand. The research is grounded in the context of intense competition within the Fast-Moving Consumer Goods (FMCG) industry, specifically focusing on the herbal health product category. A quantitative descriptive method was applied using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach through SmartPLS 4. The sampling technique used was non-probability sampling with purposive sampling, distributing a Google Form questionnaire to 156 respondents who are consumers of “XYZ” brand who lives in Jakarta, have already consumed the product at least twice, and intend to buy them again in the future. The results reveal that perceived value and emotional attachment have a positive and significant effect on brand experience and repurchase intention. Brand experience also has a positive and significant effect on repurchase intention and successfully acts as a mediating variable. This study contributes academically to the understanding of consumer behavior and FMCG marketing. The novelty of this research lies in the simultaneous integration of perceived value and emotional attachment, along with the inclusion of brand experience as a mediating variable. In addition, this study explores the herbal health product category within the FMCG sector, which remains limited in existing literature.
Co-Authors Ian Nurpatria Suryawan Ian Nurpatria Suryawan Richard Andrew Rodhiah