Articles
<![CDATA[PENGENALAN KARAKTERISTIK WIRAUSAHA PADA UKM ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Aritonang R., Lerbin Roberto]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 1 No. 2 (2021): MARCH ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v1i2.406
<![CDATA[Growing small and medium-sized enterprises (SMEs) with entrepreneurial characteristics is crucial for sustaining Indonesia's economy. This study aims to assist business owners in understanding the significance of possessing entrepreneurial traits in achieving business success. The activity took place at LaZiesha Kitchen, a culinary business in Jambi specializing in Food and Beverage, with popular products including crispy getuk and rainbow onde-onde. Initial observations of the partners revealed a lack of entrepreneurial characteristics, resulting in a lack of entrepreneurial success. The proposed method for the activity was training and socialization of entrepreneurial characteristics, covering topics such as understanding entrepreneurial traits and their impact on business success. The delivery of materials during the activity proceeded smoothly, with enthusiastic partners actively engaging in discussions with the PKM team. Evaluation results indicate that 90% of the partners comprehended the delivered content and increased their knowledge regarding the essential characteristics required for entrepreneurship.]]>
<![CDATA[PELATIHAN KECERDASAN EMOSIONAL DALAM MENINGKATKAN KEBERHASILAN USAHA UKM ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Lie Sha, Thio]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 2 (2022): MARCH ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v2i2.455
<![CDATA[The purpose of this activity is to assist business owners in gaining knowledge about emotional intelligence in entrepreneurship, as it plays a crucial role in enhancing entrepreneurial success. The selected partner for the PKM activity is a recycling business that utilizes large and small used plastic bottles, transforming them into handicraft products such as lampshades, aquariums, flower pots, and more. The business is located in Tangerang, South. This activity is a continuation of a previous PKM initiative and was inspired by the partner's marketing challenges in promoting their recycled products effectively. Initial observations directly with the business owner revealed that the main problem lies in emotional intelligence due to the partners' lack of knowledge in this area, preventing them from achieving business success. The proposed method in this activity involves training and socialization on emotional intelligence, specifically addressing its relevance to offline business success. The aim is to resolve the challenges faced by the recycling business, enabling partners to expand their market reach and marketing areas, with the ultimate goal of achieving greater success in entrepreneurship.]]>
<![CDATA[PELATIHAN MANAJEMEN PENJUALAN BERBASIS RELATIONSHIP ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Aritonang R., Lerbin Roberto]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 2 (2022): MARCH ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v2i2.456
<![CDATA[The relationship between a business and its sales force is referred to as relationship management, which has a role in focusing on increasing sales for the long term. The relationship between sales management and labor relations management must be maintained properly, because the task of a sales management is to cultivate, train and select salespeople and become the key to successful sales of the products produced. Supporting a relationship-based sales management strategy will encourage the creation of a comfortable working atmosphere for salespeople, which will increase motivation in making sales. Activity partners are engaged in the damar handicraft business located in Serang Banten. In its activities, it faces problems, especially in terms of sales management strategies. PKM aims to assist partners in an effort to improve their ability to improve sales management strategies based on relationships with salespeople. The activity method is carried out by training related to sales management science. The training was conducted online. The results of the activity show that the provision of knowledge about relationship-based sales management is delivered in the form of PPT, the implementation of activities involving two students has been realized and is running smoothly. Partners gain knowledge in improving the role of salespeople to generate more sales.]]>
<![CDATA[PELATIHAN PERILAKU PEMBELIAN KONSUMEN DALAM PEMASARAN MEDIA SOSIAL PADA UKM ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Mahanani, Zenita Dian]]>;
<![CDATA[Rosyada, Maulin Amrina]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v2i2.457
<![CDATA[Consumer purchasing behavior is an action that is directly involved in obtaining, consuming and spending products and services through various media including online social media. The use of social media marketing is described as an application, platform, or media that can facilitate communication, collaboration, or information sharing among users in general and direct sales, customer acquisition, and customer retention. The purpose of the activity is to help business owners have a stock of knowledge about the importance of understanding consumer purchasing behavior through social media. The partner who became the place of activity was a mute craft creative product business located in Serang, Banten. Based on initial observations through online with zoom meetings, partners do not understand about social media consumer behavior, as a medium for communicating partner products to consumers without large costs. The method offered in the activity is training/socialization on basic understanding of marketing consumer behavior and the use of social media marketing. The output of PKM activities is in the form of publications to journals and IPR.]]>
<![CDATA[PENGENALAN PEMASARAN RAMAH LINGKUNGAN PADA UKM ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Lukito, Venky]]>;
<![CDATA[Mahanani, Zenita Dian]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 3 (2023): JUNE ]]>
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DOI: 10.55047/jscs.v3i3.475
<![CDATA[Marketing based on environmental sustainability "environmental marketing" is a new development in the field of marketing, and is a potential and strategic opportunity that has a multiplier effect on both business people and society as users. The purpose of PKM activities is to introduce partners to environmentally friendly marketing, the reality in the field shows that SMEs who are partners of activities lack knowledge of environmentally friendly marketing. For this reason, this activity is important to be carried out by the PKM Team in overcoming the problems faced by partners. The partner chosen in this activity is a handicraft business made from shells, processed into various creative products such as flowers, lamps and other decorative decorations. The partner location is in the city of Serang Banten. The methods offered in this activity include training in the form of socialization of the importance of being environmentally friendly in running a business. Conducted online, through zoom meetings. The results of the activity show that it has been able to provide understanding to partners to always pay attention to environmentally friendly marketing which has an effect on competitive advantage.]]>
<![CDATA[PENYUSUNAN STANDAR KUALITAS PRODUK PADA KOPERASI USAHA RUMAH BATIK SETU DI TANGERANG SELATAN ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Aisyah, Anggun]]>;
<![CDATA[Nuraisyah, Iis]]>
<![CDATA[ PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER ]]>
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DOI: 10.55047/prima.v1i4.192
<![CDATA[Standard Operating Procedures are the backbone of a successful business, allowing us to work whenever we choose. Standard operating procedures (SOPs) are a vital component of quality management practice. The effectiveness of SOP is highly dependent on the owner and all employees' commitment to enhancing the quality of the manufactured goods. At the Setu batik house business cooperative in South Tangerang, Student Creativity Program (PKM) is conducted. Setu batik house, often known as RBS, is a collection of company cooperatives that manufacture a variety of written batik products and stamps. In addition, it produces hijabs made of Parisian fabric with contemporary batik patterns. The PKM activity method entails support coming immediately to the RBS location and doing FGD with the board and multiple members. The outcomes of the activity revealed that RBS SOPs were organized in pocketbooks and laminated posters were affixed on the walls of the operating room. The resulting SOP can serve as a guide for partners, both administrators and members, in the production of batik products that conform to defined criteria.]]>
<![CDATA[PENGENALAN STRATEGI PEMASARAN PADA PRODUK DAUR ULANG DI PAMULANG TANGERANG SELATAN ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Wijaya , Yefta Leonardi Agusta]]>;
<![CDATA[Bakti , Kevin Karunia]]>
<![CDATA[ PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/prima.v1i4.295
<![CDATA[This activity aims to help business owners introduce marketing strategies to recycling businesses in the Pamulang area of South Tangerang which are made from used plasik bottles large and small, then processed into handicraft products such as lamp stamps, aquariums, flower pots and others. This activity was inspired by the problem of partners in terms of marketing recycled products that have been processed. Based on preliminary observations to partners made by coming directly to the owner, the main problem lies in the marketing aspect. This is due to the weak knowledge of partners about marketing strategies. So that the recycled products that have been successfully made cannot be marketed to the maximum, only around the business location. The method offered in this activity is training / socialization on online marketing strategies through Zoom meetings. The results of the activity show that the activity has been carried out properly and runs smoothly, problems that arise in partners can be resolved. So that partners are able to understand about marketing strategies, this is evidenced by the results of evaluating partner answers 100% understanding of the material that has been submitted by the PKM Team leader.]]>
<![CDATA[PENGENALAN KUALITAS PELAYANAN PADA UKM SHINTYA’S KITCHEN DI JAMBI ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Nuraisyah, Iis]]>;
<![CDATA[Aisyah , Anggun]]>
<![CDATA[ PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2022): DECEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/prima.v2i1.297
<![CDATA[Providing quality service is very important in achieving a level of customer satisfaction. Every company, both large and small, must be able to improve the quality of service to consumers, so that the company can maintain business and face more and more competitors. Pkm's activity partner is Shintya's Kitchen which is a business in the culinary field in the Jambi area. In running a business, partners have problems in terms of improving the quality of service. Knowledge of the quality of service is not yet fully understood by partners. Therefore, the purpose of PKM is to help overcome partner problems in understanding more about the quality of service that partners must pay attention to in running a business. The activity method is carried out through training delivered by the chairman and student members online through ZOOM meetings. The meter presented includes: elaboration of the service quality dimension model, namely Responsiveness, Reliability, Assurance, Emphaty and Tangibles. The results of the activity show that it has been carried out well and runs smoothly, partners can understand the quality of service, as evidenced by the results of the evaluation of partner answers 100% understanding the material that has been submitted by the PKM Team leader. Ultimately the PKM program has helped partners understand more about the quality of service, which can be applied to customers. In the future, partners can maintain customer satisfaction, which in turn can become loyal customers.]]>
<![CDATA[MENINGKATKAN STRATEGI PEMASARAN PADA USAHA KOPI ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Sari, Iis Nuraisah Fatmala]]>;
<![CDATA[Syahri, Anggun Aisyah]]>
<![CDATA[ PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2022): DECEMBER ]]>
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DOI: 10.55047/prima.v2i1.512
<![CDATA[The main competition from business people besides product quality issues is a matter of marketing strategy. The marketing strategy carried out by competitors for packaged coffee products is totality, massive, and very brave in terms of spending promotional resources, so companies really need to adjust marketing competition so that the product is not left behind and continues to exist. The activity partners are engaged in the coffee business with the sweet fragrant brand. In his activities facing problems, especially in terms of knowledge about marketing strategies. For this reason, this community service activities aim to assist partners in an effort to increase their knowledge of marketing strategies. The method offered in this activity is training/socialization by coming directly to the partner's location. Marketing strategy material includes: elements in the marketing mix, market segmentation strategy, setting market targets, differentiation and positioning. This activity includes various forms of strategy that must be carried out in serving consumers. The results of the activities carried out run smoothly, partners get stock of knowledge about marketing strategies, in the efforts of partners to face competitive conditions and maintain existing markets and add new ones.]]>
<![CDATA[PELATIHAN MEMBANGUN SDM KREATIF BERKELANJUTAN KELOMPOK PEMBERDAYAAN MASYARAKAT “BUMI RESIK MARUGA” ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Putri, Nadira Aulia]]>;
<![CDATA[Clarisa, Tara]]>
<![CDATA[ PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 2 (2023): MARCH ]]>
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DOI: 10.55047/prima.v2i2.743
<![CDATA[Business competition in the creative industry requires the right competitive strategy. The strategy necessitates focusing on product quality with high market demand, competitive pricing, a robust supply chain, and appropriate allocation of funds. All of these factors are influenced by the application of competent human resources (HR). The purpose of this activity is to help business owners gain the knowledge necessary to build sustainable and creative HR practices. The activity took place at the Bumi Resik Maruga community empowerment group located in South Tangerang. The selected partner is a recycling business group that transforms large and small used plastic bottles into handicraft products such as lampshades, aquariums, flower pots, and more. Based on initial observations made by directly engaging with the partners, the main problem lies in managing creative human resources due to the partners' weak knowledge about HR management. As a result, they have not been able to leverage their competitive advantage effectively. To address this issue, the method offered in the activity is training and socialization. The results of the activity show that it was successful, with partners enthusiastically embracing the material presented by the PKM Team. Through this initiative, the problems encountered in the recycling business can be resolved, and partners can enhance their knowledge in building and maintaining creative human resources to compete effectively in producing sustainable and creative products.]]>
