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All Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Ekonomi dan Manajemen ( JEMBATAN) Jurnal Ekonomi dan Manajemen (JEMBATAN)
Tasik Utama
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Electronic Word Of Mouth Terhadap Keputusan Pembelian Minuman Kopi Yoga Prasetyo; Weny; Tasik Utama
ARBITRASE: Journal of Economics and Accounting Vol. 4 No. 3 (2024): March 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v4i3.1493

Abstract

Electronic Word of Mouth (e-WOM) has a very influential or effective role in the survival of an industry. Because word of mouth can spread widely quickly and is trusted by potential consumers. Spreading word of mouth can not only be done by conveying information through word of mouth communication, but can also be disseminated via existing internet social media. The aim of this research is to find out whether Electronic Word of Mouth influences purchasing decisions at Fortunate Coffee Medan. While the method used in this research is an associative quantitative method, the data collection method used by researchers is a questionnaire. In this study the population was approximately 500 in the last 2 months, therefore the sample obtained was 84 respondents using the Slovin formula. From the results of the normality test, it is known that the significance value is 0.049 > 0.05, so it can be concluded that the residual value is not normally distributed. Based on the results of the coefficient of determination test, it was found that the E-WOM variable influenced the purchasing decision variable by 44.9%, while the remaining 55.1% showed that the purchasing decision variable was influenced by other variables. Based on the results of the F test, it was found that the fcount value for variable So it can be concluded that H0 is rejected and Ha is accepted, meaning that the E-WOM variable has a significant influence on purchasing decisions at Fortunate Coffee Medan.
Pengaruh Work Life Balance dan Self Efficacy Terhadap Komitmen Organisasional Muhammad Fauzi Rafa Yanda Harianja; Tasik Utama
Jurnal Ekonomi dan Manajemen ( JEMBATAN) Vol. 2 No. 2 (2025): Volume 2 Nomor 2 Juli 2025
Publisher : Jurnal Ekonomi dan Manajemen ( JEMBATAN)

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Abstract

Penelitian ini adalah untuk menganalisis pengaruh work life balance dan self efficacy terhadap komitmen organisasional di PTPN IV Regional I Medan. Penelitian ini menggunakan metode Kuantitatif. Teknik pengumpulan data yang digunakan adalah kuesioner. Sampel yang digunakan dalam penelitian ini berjumlah 46 orang karyawan PTPN IV Regional I medan pada bagian SDM, teknik pengambilan sampel menggunakan sampling jenuh dimana keseluruhan anggota populasi dipilih sebagai sampel penelitian. Analisis data menggunakan uji regresi berganda. Hasil penelitiannya menunjukkan bahwa ada pengaruh work life balance terhadap komitmen organisasional di PTPN IV Regional I Medan, ada pengaruh self efficacy terhadap komitmen organisasional di PTPN IV Regional I Medan, dan ada pengaruh komitmen organisasional terhadap work life balance dan self efficacy pada karyawan PTPN IV Regional I Medan.
Pengaruh Work Life Balance dan Self Efficacy Terhadap Komitmen Organisasional Muhammad Fauzi Rafa Yanda Harianja; Tasik Utama
Jurnal Ekonomi dan Manajemen ( JEMBATAN) Vol. 2 No. 2 (2025): Volume 2 Nomor 2 Juli 2025
Publisher : Jurnal Ekonomi dan Manajemen ( JEMBATAN)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini adalah untuk menganalisis pengaruh work life balance dan self efficacy terhadap komitmen organisasional di PTPN IV Regional I Medan. Penelitian ini menggunakan metode Kuantitatif. Teknik pengumpulan data yang digunakan adalah kuesioner. Sampel yang digunakan dalam penelitian ini berjumlah 46 orang karyawan PTPN IV Regional I medan pada bagian SDM, teknik pengambilan sampel menggunakan sampling jenuh dimana keseluruhan anggota populasi dipilih sebagai sampel penelitian. Analisis data menggunakan uji regresi berganda. Hasil penelitiannya menunjukkan bahwa ada pengaruh work life balance terhadap komitmen organisasional di PTPN IV Regional I Medan, ada pengaruh self efficacy terhadap komitmen organisasional di PTPN IV Regional I Medan, dan ada pengaruh komitmen organisasional terhadap work life balance dan self efficacy pada karyawan PTPN IV Regional I Medan.
Co-Authors Muhammad Fauzi Rafa Yanda Harianja Weny Yoga Prasetyo