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All Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Trends Economics and Accounting Research Journal Boas : Business, Economics, Accounting And Management
Weny
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Electronic Word Of Mouth Terhadap Keputusan Pembelian Minuman Kopi Yoga Prasetyo; Weny; Tasik Utama
ARBITRASE: Journal of Economics and Accounting Vol. 4 No. 3 (2024): March 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v4i3.1493

Abstract

Electronic Word of Mouth (e-WOM) has a very influential or effective role in the survival of an industry. Because word of mouth can spread widely quickly and is trusted by potential consumers. Spreading word of mouth can not only be done by conveying information through word of mouth communication, but can also be disseminated via existing internet social media. The aim of this research is to find out whether Electronic Word of Mouth influences purchasing decisions at Fortunate Coffee Medan. While the method used in this research is an associative quantitative method, the data collection method used by researchers is a questionnaire. In this study the population was approximately 500 in the last 2 months, therefore the sample obtained was 84 respondents using the Slovin formula. From the results of the normality test, it is known that the significance value is 0.049 > 0.05, so it can be concluded that the residual value is not normally distributed. Based on the results of the coefficient of determination test, it was found that the E-WOM variable influenced the purchasing decision variable by 44.9%, while the remaining 55.1% showed that the purchasing decision variable was influenced by other variables. Based on the results of the F test, it was found that the fcount value for variable So it can be concluded that H0 is rejected and Ha is accepted, meaning that the E-WOM variable has a significant influence on purchasing decisions at Fortunate Coffee Medan.
Public Relation Strategyfor Improvingthe Imageofservice Qualityat Cemara Asri Pasar Buah Medan Rahmawati, Desi; Weny
Journal Boas : Business, Economics, Accounting And Management Vol. 2 No. 01 (2023): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/boas.v2i01.205

Abstract

This study aims to determine the public relations strategy for improving the image of service quality at Cemara Asri Fruit Market. The research method used by researchers is descriptive-qualitative research. Data collection was carried out using primary and secondary data, namely leaders at Cemara Asri Pasar Buah and also visiting customers. And the research data was also obtained from previous research, books, and internet sources. This data was collected through observation and structured interviews. Researchers use source triangulation to check the validity of research data. Data analysis in this study uses three components: data reduction, data presentation, and drawing conclusions. The results of the study show that the quality of public services at Cemara Asri Pasar Buah has implemented the Tangible, Reliability, Responsiveness, Assurance, and Empathy dimensions and their indicators. However, there are several indicators that have not gone according to the wishes of the community, including the discipline of employees in serving, namely not focusing on serving customers quickly, precisely, and dexterously.
Analisis Pengaruh E- Wom Terhadap Keputusan Pembelian Mahasiswa/i dari Aplikasi Tiktok Shop Novina Veronica; Yuliana; Weny
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1026

Abstract

The aim of this research is to determine the influence of word of mouth promotion (E-WOM) on consumer purchasing decisions from the Tiktok Shop application. The method used in this research is descriptive method, this type of research is quantitative data, primary data obtained through questionnaires. The research population that will be used in this research is all students of Cendana Polytechnic. Sampling was carried out on 100 research samples. The analysis technique used is simple linear analysis and statistical tests, namely t-test (partial) using SPSS (statistical package for the social sciences) software. The test results show that Word of Mouth Promotion partially has a positive and significant effect on consumer purchasing decisions at the TikTok Shop.
Co-Authors Desi Rahmawati Novina Veronica Tasik Utama Yoga Prasetyo Yuliana Yuliana