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All Journal Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif
Meiriyanti, Rita Meiriyanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif

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Pengaruh Persepsi Kemudahan Penggunaan, Efektivitas, dan Risiko Terhadap Minat Bertransaksi Menggunakan Financial Technology (POSPAY) pada Masyarakat Kabupaten Pemalang Naelan Nur Fariz; Ira Setiawati; Meiriyanti, Rita Meiriyanti
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 3 No. 2 (2024): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang

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Abstract

This research aims to determine the influence of perceived ease of use, effectiveness and risk on interest in transactions using POSPAY financial technology among the people of Pemalang Regency. This research uses quantitative methods, where data collection techniques are carried out using questionnaires distributed online, This research processes data using the IBM SPSS 26 tool. The research results show that the test results show that the variables Perception of Ease of Use, Effectiveness and Risk are proven to have a positive and significant influence on interest in transactions using POSPAY financial technology in the people of Pemalang Regency
Pengaruh Persepsi Kemudahan Penggunaan, Efektivitas, dan Risiko Terhadap Minat Bertransaksi Menggunakan Financial Technology (POSPAY) pada Masyarakat Kabupaten Pemalang Naelan Nur Fariz; Ira Setiawati; Meiriyanti, Rita Meiriyanti
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 3 No. 2 (2024): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of perceived ease of use, effectiveness and risk on interest in transactions using POSPAY financial technology among the people of Pemalang Regency. This research uses quantitative methods, where data collection techniques are carried out using questionnaires distributed online, This research processes data using the IBM SPSS 26 tool. The research results show that the test results show that the variables Perception of Ease of Use, Effectiveness and Risk are proven to have a positive and significant influence on interest in transactions using POSPAY financial technology in the people of Pemalang Regency
Co-Authors Ira Setiawati Naelan Nur Fariz