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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Konseling Pendidikan Islam
Maria Fatimah, Jeanny
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Economics, Econometrics & Finance Education Other

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CONFIDENTIAL INTERACTION BETWEEN PASSENGERS AND CUSTOMS OFFICERS AT MAKASSAR SULTAN HASANUDDIN INTERNATIONAL AIRPORT Irwansyah Djaya, Dennis; Alimuddin Unde, Andi; Maria Fatimah, Jeanny
Jurnal Konseling Pendidikan Islam Vol. 4 No. 2 (2023): Jurnal Konseling Pendidikan Islam
Publisher : LP2M IAI Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jkpi.v4i2.6

Abstract

In addition to their other duties as civil servants of the state, customs officers at Sultan Hasanuddin Makassar International Airport are tasked with safeguarding the local populace from the introduction of harmful foreign substances like drugs. According to the latest data from the National Narcotics Agency Survey, one in every 55 Indonesians (between the ages of 15 and 64) has a problem with substance use. One of the customs officers has made stopping the entry of illegal drugs into Indonesia his top priority after learning the truth about these substances. Passenger conduct can be detected through conversation with other passengers. The customs officer must learn about the passenger's background during the conversation to check for illegal items being smuggled. Uncertainty in interpersonal communication arises for customs personnel when they meet people entering Indonesia. The study's goal is to examine the methods used by customs agents to make passenger interactions more certain by reducing ambiguity. Descriptive qualitative research using the interactive model of Miles and Huberman was employed for this study's data collection and analysis. The research concluded that customs officers can lessen communication risks by gathering information about passengers through direct interpersonal communication with passengers and by asking a variety of questions that can describe the passenger profile, as well as through observation of passengers' verbal and nonverbal behavior.
TRANSFORMASI DIGITAL USAHA KECIL: STUDI KASUS PEMASARAN MEDIA SOSIAL TOKO ROTI LOKAL jalil, Fajrianto; Maria Fatimah, Jeanny; Bahfiarti, Tuti; Ikhwan, Fadeliyah
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 4 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i4.2025.1625-1637

Abstract

Transformasi digital telah menjadi faktor kunci dalam strategi pemasaran Usaha Mikro, Kecil, dan Menengah (UMKM) untuk meningkatkan daya saing di era digital. Penelitian ini menganalisis pemanfaatan media sosial, khususnya Instagram, dalam mendukung pemasaran digital pada UMKM, dengan studi kasus pada Sakinah Cake Bakery di Luwu Timur. Menggunakan pendekatan deskriptif kualitatif, penelitian ini mengeksplorasi strategi pemasaran digital, tantangan yang dihadapi, serta dampak transformasi digital terhadap pertumbuhan bisnis. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial dapat meningkatkan brand awareness, keterlibatan pelanggan, dan volume penjualan melalui strategi visualisasi produk, interaksi pelanggan, serta promosi berbasis konten. Namun, tantangan seperti keterbatasan anggaran, kurangnya pemahaman teknis, dan persaingan dengan bisnis konvensional masih menjadi hambatan utama dalam implementasi strategi pemasaran digital. Studi ini memberikan kontribusi akademik dalam memahami peran media sosial dalam transformasi digital UMKM serta rekomendasi strategis bagi pelaku usaha dalam mengoptimalkan pemasaran berbasis digital.
Co-Authors Alimuddin Unde, Andi Ikhwan, Fadeliyah Irwansyah Djaya, Dennis jalil, Fajrianto Tuti Bahfiarti