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All Journal JoEMS : Journal of Education and Management Studies
Ningsih, Bekti Widya
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Penerapan Strategi Bauran Pemasaran 7P (Marketing Mix) dalam Meningkatkan Nilai Penjualan Ningsih, Bekti Widya; Rahmatika, Arivatu Ni'mati; Zakiya, Zakiya
JoEMS (Journal of Education and Management Studies) Vol. 6 No. 5 (2023): Oktober
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v6i5.1048

Abstract

In the current era of developing marketing management science, marketing strategy still dominates in influencing fluctuations in sales and profit values. The lower the costs of production, distribution and consumption, the greater the profit or profit. This research aims to determine the effectiveness of marketing mix strategies in increasing sales value and profits at Dhyhijab Store Jombang. Dhyhijab Store is a business that operates in the women's fashion sector. There are various methods in developing marketing strategies, one of which is the marketing mix strategy. This method is easier to develop and apply because it is right on target in its mix to increase sales income. This research uses the 7P method. The results of the research show that implementing a marketing mix strategy which includes: product, price, promotion, place, people, physical environment and process can improve sales value at Dhyhijab Store Jombang. Positive and negative impacts experienced by Dhyhijab Store in implementing marketing mix strategies. Obstacles faced by Dhyhijab in implementing marketing mix strategies and efforts to overcome these obstacles.
Penerapan Etika Bisnis Islam Terhadap Stabilitas Profit Bisnis Industri Rumah Tangga Ningsih, Bekti Widya; Rahmatika, Arivatu Ni'mati; Zhani, M. Nur
JoEMS (Journal of Education and Management Studies) Vol. 8 No. 3 (2025): Juni
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v8i3.1505

Abstract

Etika adalah penilaian sifat kebenaran atau kebaikan dari tindakan sosial berdasarkan kepada tradisi yang dimiliki individu atau kelompok. Tujuan dari penelitian ini adalah menganalisis bagaimana penerapan etika bisnis islam terhadap kemajuan industri rumah tangga Industri erat kaitannya dengan daya saing, seiring berkembangnya zaman para pemilik usaha tidak boleh cepat merasa puas dengan hasil yang telah didapatkan karena persaingan bisnis semakin lama sangat ketat. Penelitian ini termasuk jenis penelitian lapangan yang bersifat kualitatif dengan menggunakan data primer dan data sekunder, selain itu metode pengumpulan data dalam penelitian ini menggunakan metode observasi, wawancara langsung, dan dokumentasi. Hasil dari penelitian juga menyimpulkan bahwa etika bisnis islam, industri rumah tangga memberikan pengaruh positif dalam meningkatkan daya saing di pasaran.
Co-Authors Rahmatika, Arivatu Ni'mati Zakiya, Zakiya Zhani, M. Nur