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All Journal Solidaritas: Jurnal Pengabdian PREVENIRE: Journal of Multidisciplinary Science
Islami, Elvina Rachel Putri
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences

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The Effect of Price Perceptions and Purchase Intention on Purchase Decisions of Fashion Products Through the Marketplace Shopee in Students of Walisongo State Islamic University: Pengaruh Persepsi Harga dan Minat Beli terhadap Keputusan Pembelian Produk Fashion melalui Marketplace Shopee pada Mahasiswa Universitas Islam Negeri Walisongo Semarang Fahriza, Talita; Madita, Rach; Islami, Elvina Rachel Putri; Nafiah, Muhimatun; Fahmy, Zulfa; Zikrinawati, Khairani
Journal of Multidisciplinary Science Vol. 2 No. 3 (2023): June
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/prevenire.v2i3.242

Abstract

Fashion needs are still a product that is favored by all groups, especially students. In this digital era, Shopee is one of the marketplaces that provides various types of fashion products and encourages people to tend to make purchasing decisions online. Purchasing decisions from consumers on a marketplace are influenced by many factors, ranging from price perceptions by consumers, purchase interest, brand ambassadors, advertisements, marketplace appearance, service quality, and many more. This study aims to measure the effect of price perception and purchase interest on purchasing decisions for fashion products through the Shopee marketplace for students of Walisongo State Islamic University Semarang. This research was conducted using linear regression data analysis techniques and using a quantitative approach through purposive sampling techniques with a sample of 100 respondents. Based on the results of the analysis, it can be stated that price perception and purchase intention simultaneously influence the decision to purchase fashion products with an F-count value of 49.757 with sig <0.001. The results of this study indicate that price perceptions and purchase intention have a partially significant positive effect on purchasing decisions for fashion products through the Shopee marketplace for UIN Walisongo Semarang students, so it can be concluded that the effect of variables X1 and X2 on Y is positive so it is very likely that price perceptions and purchase intention will simultaneously influence purchasing decisions.
Pemberdayaan Imam Masjid dan Mushola melalui Participatory Action Research (PAR) dalam Mengoptimalkan Fungsi Manajemen Masjid Syahputra, Alif Hidayat; Mu’allimah, Elmi; Islami, Elvina Rachel Putri; Prastiwi, Afifah; Enjen Zaenal Mutaqin
Solidaritas: Jurnal Pengabdian Vol. 4 No. 2 (2024): Solidaritas: Jurnal Pengabdian
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UIN Prof. K.H. Saifuddin Zuhri

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Abstract

Desa Gunung Agung Kecamatan Bumi Jawa, Kabupaten Tegal, Jawa Tengah, memiliki 28 buahmasjid dan musala, yang menjadi contoh nyata kuatnya keberagaman ibadah di Indonesia. Namun, masjid dan musala di Gunung Agung belum maksimal pengelolaannya. Hal ini terlihat daribentuk fisik masjid atau mushola yang tidak rapi, struktur pengelolaan yang tidak sistematis,serta program untuk memakmurkan masjid yang kurang berkembang. Keberadaan masjid danmushola perlu dikelola secara khusus agar senantiasa terjaga dan mengikuti perkembangan ilmupengetahuan terkini tanpa mengurangi nilai penting fungsi hakikinya. Program pemberdayaanimam masjid dan mushola yang dilaksanakan di Desa Gunung Agung bertujuan untuk memberikan pemahaman mendalam kepada masyarakat khususnya imam masjid dan mushola tentangpentingnya pengelolaan yang sistematis, efektif dan efisien. Hal ini meliputi perencanaan, pengorganisasian, pelaksanaan dan pengawasan kegiatan di masjid. Metode penelitian yang digunakan adalah metode Participatory Action Research (PAR). Metode PAR memerlukan keterlibatanaktif dari pihak-pihak terkait guna menganalisis kegiatan yang sedang berlangsung. Aspek kegiatan yang dilakukan meliputi penelitian dan sosialisasi kepada seluruh imam masjid dan musholadi Desa Gunung Agung. Hasil pelaksanaan pemberdayaan imam di 28 titik masjid dan musala diDesa Gunung Agung Tegal menunjukkan dampak positif dalam meningkatkan kualitas pengelolaan masjid dan mushola di wilayah tersebut mulai dari idarah, imarah dan ri'ayah. Ini dapatdikembangkan lebih lanjut hingga diwariskan kepada generasi berikutnya
Co-Authors Enjen Zaenal Mutaqin Fahriza, Talita Madita, Rach Mu’allimah, Elmi Nafiah, Muhimatun Prastiwi, Afifah Syahputra, Alif Hidayat ZIKRINAWATI, KHAIRANI Zulfa Fahmy