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Push and Pull Factors Influencing Tourist Visits to Kertalangu Cultural Village, Denpasar, Bali Apriyani, Ni Putu Helda Silpia
LACULTOUR: Journal of Language and Cultural Tourism Vol. 2 No. 2 (2023): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v2i2.1127

Abstract

Push factors and pull factors are very important variables that motivate tourists to visit a tourist attraction. This study aims to identify the characteristics of tourists visiting the Kertalangu Cultural Village tourist attraction and examine the push factors and the pull factors that affect their visits. Data were collected by using questionnaire distributed to 180 international and domestic tourists who already visited the tourist attraction of Kertalangu Cultural Village. The collected data were then analyzed using descriptive statistical techniques and factor analysis which were processed using the SPSS 23.0 for windows program. The results showed that based on the characteristics of the respondents were mostly male, had a bachelor's education background, worked as employees, and use airplane transportation to go to Bali. The results of factor analysis identified physical factors in the recreation indicator with a loading factor value of 0.926 which is a variable that represents the push factor, which means that the factor is very strong in explaining the formed factors and the most dominant pull factor components. Factors influencing tourists were planting rice, picking vegetables, fishing, and catching ducks, in which the loading factor value was 0.932.  
Implementasi Konsep Green Hotel pada Royal Kamuela Villas & Suites at Monkey Forest, Ubud Apriyani, Ni Putu Helda Silpia; Karta, I Wayan
Jurnal Ilmu Multidisiplin Vol. 4 No. 2 (2025): Jurnal Ilmu Multidisplin (Juni–Juli 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i2.1001

Abstract

Penelitian ini bertujuan untuk mengkaji implementasi konsep green hotel pada Royal Kamuela Villas & Suites at Monkey Forest, Ubud, sebagai bagian dari upaya mendukung pariwisata berkelanjutan di Bali. Melalui pendekatan kualitatif deskriptif, penelitian ini menggali praktik ramah lingkungan yang diterapkan, seperti prinsip 3R (Reduce, Reuse, Recycle), pengelolaan limbah, penghematan energi, dan penggunaan bahan ramah lingkungan. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi, serta didukung oleh studi pustaka. Hasil penelitian menunjukkan bahwa meskipun telah diterapkan dengan baik di beberapa departemen, masih terdapat tantangan seperti konsistensi penerapan antar departemen, keterbatasan alat pendukung, dan rendahnya kesadaran sebagian tamu. Namun demikian, inisiatif green practices ini berdampak positif terhadap efisiensi operasional, peningkatan citra hotel, serta kontribusi terhadap kelestarian lingkungan. Penelitian ini merekomendasikan perlunya pelatihan berkelanjutan, peningkatan kesadaran tamu, serta adopsi teknologi hijau guna memperkuat praktik keberlanjutan di sektor perhotelan.