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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS) Journal of Artificial Intelligence and Digital Business
Noverha, Yosie
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Public Health Social Sciences

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The Role of Satisfaction Customers as Mediator of the Influence of E-Service Quality and Perceived Price on Customer Loyalty in Gojek Online Transportation Services Kurniawan, Aris; Marlinah, Lili; Noverha, Yosie
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 2: April 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i2.5103

Abstract

This research aims to determine the influence of E-Service quality and price perception on customer loyalty, with a focus on the importance of customer satisfaction. The research conducted will explain the relationship between Eservice quality and price perception with customer loyalty directly and indirectly, namely through customer satisfaction as a mediating variable usingquantitative methodology. The research population is users of online transportation services. The sampling technique used purposive sampling, with a total sample of 150 respondents. The data collection technique uses an online questionnaire that has been tested. In the process of responding to the hypothesis through Structural Equation Modeling (SEM) research carried out with the help of Smart PLS version 3 software. The results of the research explain that e-service quality and price perception have a positive and significant effect on customer satisfaction, e-service quality and price perception have an effect positively and significantly on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, indirectly e-service quality has no effect on customer loyalty through customer satisfaction. Meanwhile, indirectly, price perception has a positive and significant influence on customer loyalty through customer satisfaction.
Dampak Digitalisasi pada HRD Penggunaan HRIS dan AI dalam Pengelolaan Karyawan Yani, Desri; Kurniawan, Aris; Noverha, Yosie; Lili Marlinah; Islami, Vina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7821

Abstract

Penelitian ini bertujuan untuk menganalisis dampak digitalisasi terhadap fungsi Human Resource Development (HRD), khususnya melalui penggunaan Human Resource Information System (HRIS) dan Artificial Intelligence (AI) dalam pengelolaan karyawan. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan jenis deskriptif, yang bertujuan untuk memahami fenomena secara mendalam berdasarkan pengalaman dan persepsi informan. Teknik pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi, sedangkan analisis data menggunakan teknik analisis interaktif yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa implementasi HRIS dan AI memberikan dampak positif terhadap efektivitas dan efisiensi pengelolaan SDM. HRIS mampu meningkatkan efisiensi administrasi, menyediakan akses data secara real-time, mengurangi human error, serta meningkatkan transparansi informasi karyawan. Sementara itu, AI berperan dalam meningkatkan kualitas pengambilan keputusan melalui otomatisasi rekrutmen, analisis kinerja berbasis data, prediksi kebutuhan SDM, serta rekomendasi pengembangan karyawan. Selain itu, digitalisasi juga mendorong perubahan peran HRD dari fungsi administratif menjadi mitra strategis dalam organisasi serta meningkatkan employee experience. Namun demikian, penelitian ini juga menemukan beberapa tantangan dalam implementasi digitalisasi HRD, seperti keterbatasan kompetensi digital, resistensi terhadap perubahan, kebutuhan pelatihan SDM, serta kekhawatiran terhadap otomatisasi. Selain itu, kesiapan infrastruktur dan keamanan data menjadi faktor penting yang memengaruhi keberhasilan implementasi teknologi. Oleh karena itu, diperlukan strategi yang tepat, dukungan manajemen, serta peningkatan kapasitas SDM agar digitalisasi HRD dapat berjalan secara optimal dan berkelanjutan.
Co-Authors Aris Kurniawan Desri Yani, Desri Lili Marlinah Vina Islami