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p-Index From 2021 - 2026
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All Journal Jurnal Perilaku dan Strategi Bisnis International Journal of Tourism and Hospitality in Asia Pasific
Fasya, Nilna Iffa Afifatia
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Humanities Economics, Econometrics & Finance

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Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand Yusof, Rosmelisa; Huei, Lok Yee; Adnan, Nur Aisya; Jefry, Nur Aliah Ilyana; Syuhaimi, Nur Aliana Sofea; Marzuki, Nur Alieza Natasha; Fasya, Nilna Iffa Afifatia; Tsabita, Naura Nuhaa
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2344

Abstract

Apple is a well-known technology corporation globally and one of the most valuable brands in 2020. Apple Inc. is a company that designs, develops, and distributes mobile communication and media players, PCs, and portable digital music players. Apple's products include iPhones, iPads, Macs, and iPods.In Malaysia, most university students choose to utilize Apple devices for their studies.This research examines why most students prefer Apple products in their daily lives. This research will also examine customer satisfaction, product quality, and other aspects and attitudes that impact customers' loyalty to Apple products. The data was acquired through monitoring and surveying students at University Sains Malaysia. This paper's analysis approach compares theory to observation and survey data.
Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand Yusof, Rosmelisa; Huei, Lok Yee; Adnan, Nur Aisya; Jefry, Nur Aliah Ilyana; Syuhaimi, Nur Aliana Sofea; Marzuki, Nur Alieza Natasha; Fasya, Nilna Iffa Afifatia; Tsabita, Naura Nuhaa
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2344

Abstract

Apple is a well-known technology corporation globally and one of the most valuable brands in 2020. Apple Inc. is a company that designs, develops, and distributes mobile communication and media players, PCs, and portable digital music players. Apple's products include iPhones, iPads, Macs, and iPods.In Malaysia, most university students choose to utilize Apple devices for their studies.This research examines why most students prefer Apple products in their daily lives. This research will also examine customer satisfaction, product quality, and other aspects and attitudes that impact customers' loyalty to Apple products. The data was acquired through monitoring and surveying students at University Sains Malaysia. This paper's analysis approach compares theory to observation and survey data.
Analysis of Accounting Software Utilization Among MSMEs in the Special Region of Yogyakarta Using TAM Fasya, Nilna iffa Afifatia; Rachmman, Helmi Aulia
Jurnal Perilaku dan Strategi Bisnis Vol. 14 No. 1 (2026): In press
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/hr2d8b73

Abstract

Among 38 provinces in Indonesia, Yogyakarta is the only one with special status. It’s economic growth is supported by two main sectors: education and tourism. The former was selected as the research object as it is related to its function as a benchmark of human resource in Indonesia. Human resource quality also influences micro enterprises that adopts accounting software. In order to measure the influence, Theory of Acceptance Model (TAM) was used. Therefore, this study aims to identify the influence of perceived usefulness, perceived ease of use, and attitude toward using on the behavioral intention to use accounting software among MSMEs in Yogyakarta. The sample were selected via non-random sampling with purposive sampling technique. Data was harvested using Google Forms that has been checked for validity and reliability. Following the classical assumption test and hypothesis testing, this study confirms that perceived usefulness and attitude toward using influence behavioral intention to use, while perceived ease of use has no effect.  
Co-Authors Adnan, Nur Aisya Huei, Lok Yee Jefry, Nur Aliah Ilyana Marzuki, Nur Alieza Natasha Rachmman, Helmi Aulia Syuhaimi, Nur Aliana Sofea Tsabita, Naura Nuhaa Yusof, Rosmelisa