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All Journal Advances in Global Economics and Business Journal International Journal of Tourism and Hospitality in Asia Pasific
Huei, Lok Yee
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Strategies Implemented by Mcdonald’s to Fulfill Customers’ Demand Around Asia Yusof, Rosmelia; Huei, Lok Yee; Sha’ari, Muhammad Fathi bin; Mazlan, Muhammad Syahmi bin; Othman, Muhammad Amir Muqri bin; Zakaria, Muhammad Badrul Aman bin; Wicaksono, Luqman Juang; Prabawa, Dewa Made Surya; Lakshmi.L, Vinu Surutha; Walde, Kajal Meghshyam
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2196

Abstract

One of the notably popular and well-known fast-food franchises in the known universeis McDonald's. In addition to its renowned golden arches emblem, it is also recognised because of its hamburgers, potato chips, as well as other options. Nevertheless, the goal of this analysis is to investigate the viability of the tactics used by McDonald's to satisfy consumer demands and contentment across Asia. So, in this case study, the research uses an efficient method which is a survey questionnaire to  ccumulate useful information of 150 Mcdonald’s customers to know more about their satisfactions towards McDonald’s. The result of the findings shows that perceived usefulness, social influence, perceived innovativeness, and corporate image affect the customer’s satisfaction with McDonald’s. The report's findings will assist the McDonald's corporation in the coming years as they work to enhance their productivity, particularly as it relates to increasing client happiness.
A Case Study of Customer Experiences, Expectations and Satisfaction Level toward Services provided by E-Commerce Shopee during COVID-19 Pandemic in Malaysia Khairul Anuar, Nur Izzati Binti; Zulkifli, Nur Shakirah Binti; Mohd Kassim, Nur Hidayah Binti; Zaihaimi, Nur Husnina Amila Binti; Kumar, Akash; Sinha, Akash; Yadav, Laxmi Suresh; Huei, Lok Yee; Jian, Oh Zi
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.169 KB) | DOI: 10.32535/ijthap.v5i3.1889

Abstract

Shopee is an international company that focuses mainly on e-commerce. It is also known for being one of the globe's most significant and advanced online markets. Due to the pandemic outbreak, the company has boosted rapidly to serve consumers and sellers in different countries across America and Europe who wanted to make a purchase and sell their products online, with 343 million monthly visits. Shopee provides customers with a simple, fast, and delightful online shopping experience that millions worldwide enjoy daily. The study's objective is to examine the customer expectations, experiences and satisfaction levels toward using e-commerce Shopee during the COVID-19 pandemic in Malaysia. A total of 110 Shopee users from Malaysia participated in an online survey via a google form. Our findings provide new insights into customer expectations, experiences and satisfaction, which are helpful for the company. This study also provides recommendations that lead to improved customer satisfaction.Keywords: Shopee, E-Commerce, Expectations, Experiences, Customer Satisfaction, COVID-19, Malaysia
Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand Yusof, Rosmelisa; Huei, Lok Yee; Adnan, Nur Aisya; Jefry, Nur Aliah Ilyana; Syuhaimi, Nur Aliana Sofea; Marzuki, Nur Alieza Natasha; Fasya, Nilna Iffa Afifatia; Tsabita, Naura Nuhaa
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2344

Abstract

Apple is a well-known technology corporation globally and one of the most valuable brands in 2020. Apple Inc. is a company that designs, develops, and distributes mobile communication and media players, PCs, and portable digital music players. Apple's products include iPhones, iPads, Macs, and iPods.In Malaysia, most university students choose to utilize Apple devices for their studies.This research examines why most students prefer Apple products in their daily lives. This research will also examine customer satisfaction, product quality, and other aspects and attitudes that impact customers' loyalty to Apple products. The data was acquired through monitoring and surveying students at University Sains Malaysia. This paper's analysis approach compares theory to observation and survey data.
Are You A Shopaholic? A Case Study of Customer Satisfaction of Shopee Huei, Lok Yee; Ling, Lim Hui; Ibrahim, Najwa Irdina Binti; Sarudin, Muhammad Talhah Bin; Halim, Nabila Husna Binti Abdul; Shahaidil, Nawal Nadiah Binti Md; Permana, Michael Aditya Surya; Ramekar, Bhushan Arun; Aradhya, BN Nishchith
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2198

Abstract

Online shopping or called e-shopping is the place for everyone to purchase goods or services via an application provided or through a web browser over the Internet. One of the biggest e-commerce sites in Southeast Asia, Shopee has locations around the globe, including Malaysia, Indonesia, Taiwan, Thailand, Vietnam, and Singapore. It is an online application where everyone can buy and sell goods easily with just one click on their smartphone. This case study examines the significant factors toward customers’ satisfaction with using Shopee in Malaysia. In this case study, the researchers use a questionnaire survey to accumulate information from 100 customers of the Shopee application to know deeper about their satisfaction with using Shopee for online purchases in Malaysia. The findings show that promotion strategy, service quality, and product variety, affecting the customers’ satisfaction of Shopee. The results provide new insights into customers’ satisfaction that can help the company's performance in the future.
Strategies Implemented by Mcdonald’s to Fulfill Customers’ Demand Around Asia Yusof, Rosmelia; Huei, Lok Yee; Sha’ari, Muhammad Fathi bin; Mazlan, Muhammad Syahmi bin; Othman, Muhammad Amir Muqri bin; Zakaria, Muhammad Badrul Aman bin; Wicaksono, Luqman Juang; Prabawa, Dewa Made Surya; Lakshmi.L, Vinu Surutha; Walde, Kajal Meghshyam
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2196

Abstract

One of the notably popular and well-known fast-food franchises in the known universeis McDonald's. In addition to its renowned golden arches emblem, it is also recognised because of its hamburgers, potato chips, as well as other options. Nevertheless, the goal of this analysis is to investigate the viability of the tactics used by McDonald's to satisfy consumer demands and contentment across Asia. So, in this case study, the research uses an efficient method which is a survey questionnaire to  ccumulate useful information of 150 Mcdonald’s customers to know more about their satisfactions towards McDonald’s. The result of the findings shows that perceived usefulness, social influence, perceived innovativeness, and corporate image affect the customer’s satisfaction with McDonald’s. The report's findings will assist the McDonald's corporation in the coming years as they work to enhance their productivity, particularly as it relates to increasing client happiness.
A Case Study of Customer Experiences, Expectations and Satisfaction Level toward Services provided by E-Commerce Shopee during COVID-19 Pandemic in Malaysia Khairul Anuar, Nur Izzati Binti; Zulkifli, Nur Shakirah Binti; Mohd Kassim, Nur Hidayah Binti; Zaihaimi, Nur Husnina Amila Binti; Kumar, Akash; Sinha, Akash; Yadav, Laxmi Suresh; Huei, Lok Yee; Jian, Oh Zi
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i3.1889

Abstract

Shopee is an international company that focuses mainly on e-commerce. It is also known for being one of the globe's most significant and advanced online markets. Due to the pandemic outbreak, the company has boosted rapidly to serve consumers and sellers in different countries across America and Europe who wanted to make a purchase and sell their products online, with 343 million monthly visits. Shopee provides customers with a simple, fast, and delightful online shopping experience that millions worldwide enjoy daily. The study's objective is to examine the customer expectations, experiences and satisfaction levels toward using e-commerce Shopee during the COVID-19 pandemic in Malaysia. A total of 110 Shopee users from Malaysia participated in an online survey via a google form. Our findings provide new insights into customer expectations, experiences and satisfaction, which are helpful for the company. This study also provides recommendations that lead to improved customer satisfaction.Keywords: Shopee, E-Commerce, Expectations, Experiences, Customer Satisfaction, COVID-19, Malaysia
Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand Yusof, Rosmelisa; Huei, Lok Yee; Adnan, Nur Aisya; Jefry, Nur Aliah Ilyana; Syuhaimi, Nur Aliana Sofea; Marzuki, Nur Alieza Natasha; Fasya, Nilna Iffa Afifatia; Tsabita, Naura Nuhaa
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2344

Abstract

Apple is a well-known technology corporation globally and one of the most valuable brands in 2020. Apple Inc. is a company that designs, develops, and distributes mobile communication and media players, PCs, and portable digital music players. Apple's products include iPhones, iPads, Macs, and iPods.In Malaysia, most university students choose to utilize Apple devices for their studies.This research examines why most students prefer Apple products in their daily lives. This research will also examine customer satisfaction, product quality, and other aspects and attitudes that impact customers' loyalty to Apple products. The data was acquired through monitoring and surveying students at University Sains Malaysia. This paper's analysis approach compares theory to observation and survey data.
Are You A Shopaholic? A Case Study of Customer Satisfaction of Shopee Huei, Lok Yee; Ling, Lim Hui; Ibrahim, Najwa Irdina Binti; Sarudin, Muhammad Talhah Bin; Halim, Nabila Husna Binti Abdul; Shahaidil, Nawal Nadiah Binti Md; Permana, Michael Aditya Surya; Ramekar, Bhushan Arun; Aradhya, BN Nishchith
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2198

Abstract

Online shopping or called e-shopping is the place for everyone to purchase goods or services via an application provided or through a web browser over the Internet. One of the biggest e-commerce sites in Southeast Asia, Shopee has locations around the globe, including Malaysia, Indonesia, Taiwan, Thailand, Vietnam, and Singapore. It is an online application where everyone can buy and sell goods easily with just one click on their smartphone. This case study examines the significant factors toward customers’ satisfaction with using Shopee in Malaysia. In this case study, the researchers use a questionnaire survey to accumulate information from 100 customers of the Shopee application to know deeper about their satisfaction with using Shopee for online purchases in Malaysia. The findings show that promotion strategy, service quality, and product variety, affecting the customers’ satisfaction of Shopee. The results provide new insights into customers’ satisfaction that can help the company#39;s performance in the future.
The Role of Social Media Platforms in Boosting Business Performance Hong, Tan Lay; Huei, Lok Yee; Mathur, Garima; Jayaraman, Moganasunthari; Qixing, Mai; Aalam, Maziah Fazlin Binti Zainul; Huiqi, Mu
Advances in Global Economics and Business Journal Vol. 6 No. 2 (2025): December 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines how businesses utilize social media platforms to enhance business performance through social media influence, buying behavior, trust and loyalty, and overall social media usage. Using a quantitative approach, data were collected from 155 respondents across various industries and analyzed using descriptive statistics, correlation, and regression analysis. The results show high reliability, with Cronbach’s alpha values ranging from 0.827 to 0.891. Social media influence exhibits a strong positive relationship with buying behavior (r = 0.784) and trust and loyalty (r = 0.802), and emerges as the strongest predictor of business performance (β = 0.36), followed by trust and loyalty (β = 0.28) and social media usage (β = 0.15). Additionally, 93% of respondents reported purchasing products after exposure to social media content, while 92% expressed willingness to recommend businesses based on their social media presence. These findings confirm that social media functions as a strategic driver of sustainable business performance rather than merely a marketing tool.
From cash to cashless: The Impact of Cashless Payment Adoption on Student Spending Behavior in Malaysia Hang, Annie Wong Pooi; Singh, Padmalini; Huei, Lok Yee; Kesvaran, Yoshanaa A/P Elang; Dajun, Yu; Shengpu, Yu; Zixin, Yu; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 6 No. 2 (2025): December 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Modern innovation is expanding rapidly in Malaysia in line with current developments and practices. Consequently, cashless payment methods are increasingly preferred by the community for daily transactions. Previous observations indicate that students tend to purchase more non-essential items when using cashless payment methods. This behavior occurs because payments made through cards or mobile devices are perceived as more effortless compared to traditional cash transactions. Therefore, this study examines the impact of cashless payment adoption on the spending behavior of university students in Malaysia. Specifically, the study aims to analyze how convenience, consumer habits, social influence, and perceived security influence students’ budgeting practices, financial discipline, and impulsive spending behavior. Data were collected from 153 undergraduate students enrolled in public and private universities through an online survey administered via Google Forms. Data analysis was conducted using SPSS, including descriptive analysis, correlation analysis, and regression analysis. The findings provide important insights for educators and fintech companies in developing financial education programs tailored to the cashless economy.
Co-Authors Aalam, Maziah Fazlin Binti Zainul Adnan, Nur Aisya Aradhya, BN Nishchith Dajun, Yu Fasya, Nilna Iffa Afifatia Halim, Nabila Husna Binti Abdul Hang, Annie Wong Pooi Hong, Tan Lay Huiqi, Mu Ibrahim, Najwa Irdina Binti Jayaraman, Moganasunthari Jefry, Nur Aliah Ilyana Jian, Oh Zi Kee, Daisy Mui Hung Kesvaran, Yoshanaa A/P Elang Khairul Anuar, Nur Izzati Binti Kumar, Akash Lakshmi.L, Vinu Surutha Ling, Lim Hui Marzuki, Nur Alieza Natasha Mathur, Garima Mazlan, Muhammad Syahmi bin Mohd Kassim, Nur Hidayah Binti Othman, Muhammad Amir Muqri bin Permana, Michael Aditya Surya Prabawa, Dewa Made Surya Qixing, Mai Ramekar, Bhushan Arun Sarudin, Muhammad Talhah Bin Sha’ari, Muhammad Fathi bin Shahaidil, Nawal Nadiah Binti Md Sha’ari, Muhammad Fathi bin Shengpu, Yu Singh, Padmalini Sinha, Akash Syuhaimi, Nur Aliana Sofea Tsabita, Naura Nuhaa Walde, Kajal Meghshyam Wicaksono, Luqman Juang Yadav, Laxmi Suresh Yusof, Rosmelia Yusof, Rosmelisa Zaihaimi, Nur Husnina Amila Binti Zakaria, Muhammad Badrul Aman bin Zixin, Yu Zulkifli, Nur Shakirah Binti