Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia
Ling, Lim Hui
Unknown Affiliation
Humanities

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 1 
Are You A Shopaholic? A Case Study of Customer Satisfaction of Shopee Huei, Lok Yee; Ling, Lim Hui; Ibrahim, Najwa Irdina Binti; Sarudin, Muhammad Talhah Bin; Halim, Nabila Husna Binti Abdul; Shahaidil, Nawal Nadiah Binti Md; Permana, Michael Aditya Surya; Ramekar, Bhushan Arun; Aradhya, BN Nishchith
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2198

Abstract

Online shopping or called e-shopping is the place for everyone to purchase goods or services via an application provided or through a web browser over the Internet. One of the biggest e-commerce sites in Southeast Asia, Shopee has locations around the globe, including Malaysia, Indonesia, Taiwan, Thailand, Vietnam, and Singapore. It is an online application where everyone can buy and sell goods easily with just one click on their smartphone. This case study examines the significant factors toward customers’ satisfaction with using Shopee in Malaysia. In this case study, the researchers use a questionnaire survey to accumulate information from 100 customers of the Shopee application to know deeper about their satisfaction with using Shopee for online purchases in Malaysia. The findings show that promotion strategy, service quality, and product variety, affecting the customers’ satisfaction of Shopee. The results provide new insights into customers’ satisfaction that can help the company's performance in the future.
Impact of Covid-19 Pandemic on Customer Satisfaction and Business Performance Yew, Lew Tek; Ling, Lim Hui; Mohd Fuad, Ahmad Azeedi Reza Bin; Akbal Khan, Afra Binti; Ismail, Aimi Aleeya Binti; Mohammad Hazaini, Ainun Adibah Binti; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3502

Abstract

SARS-CoV-2 virus is the pathogenic virus leading to coronavirus illness, Covid-19. The Covid-19 pandemic has instigated significant global shifts, hence prompting considerable changes. As a result of this occurrence, restrictions were introduced to control the spread of the pandemic. Businesses that focus on digitalization instinctively contribute to higher demand for the purchase of products and services utilizing the Internet. The purpose of study is to examine the main impact of Covid-19 pandemic on customer satisfaction and business performance in Malaysia. In order to conduct the research, data collection will be used such as surveys and observational methods. A total of 150 customers and business owners responded to the survey. The results showed many businesses' continuance depend heavily toward customer behaviour, thus most businesses altered their approach especially towards the standards of product, price, promotion and place to fit in and adjust accordingly. Consequently, research for both aspects were done as there are interrelations between each other. Through this research, we view back measures taken by customers and businesses to navigate during tough times
Are You A Shopaholic? A Case Study of Customer Satisfaction of Shopee Huei, Lok Yee; Ling, Lim Hui; Ibrahim, Najwa Irdina Binti; Sarudin, Muhammad Talhah Bin; Halim, Nabila Husna Binti Abdul; Shahaidil, Nawal Nadiah Binti Md; Permana, Michael Aditya Surya; Ramekar, Bhushan Arun; Aradhya, BN Nishchith
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2198

Abstract

Online shopping or called e-shopping is the place for everyone to purchase goods or services via an application provided or through a web browser over the Internet. One of the biggest e-commerce sites in Southeast Asia, Shopee has locations around the globe, including Malaysia, Indonesia, Taiwan, Thailand, Vietnam, and Singapore. It is an online application where everyone can buy and sell goods easily with just one click on their smartphone. This case study examines the significant factors toward customers’ satisfaction with using Shopee in Malaysia. In this case study, the researchers use a questionnaire survey to accumulate information from 100 customers of the Shopee application to know deeper about their satisfaction with using Shopee for online purchases in Malaysia. The findings show that promotion strategy, service quality, and product variety, affecting the customers’ satisfaction of Shopee. The results provide new insights into customers’ satisfaction that can help the company#39;s performance in the future.
The Impact of Food Quality on Customer Satisfaction: A Study of Fast-Food Business Ling, Lim Hui; Baliyan, Meenu; Binti Pa’at, Nur Najwa; Binti Saroji, Nur Nadhira; Binti Salleh, Nur Serina; Binti Suhaimi, Nur Syafiqah; Arman, Mohamad; Qudsi, Hanif; Rishi, Samiksha; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3611

Abstract

This study investigates the impact of food quality on customer satisfaction at KFC, focusing on key factors such as taste, packaging or presentation, and freshness. The primary objective is to analyze how these factors influence customer satisfaction and loyalty among KFC customers in Malaysia, India, and Indonesia. Data were collected through an online survey using Google Forms, targeting 150 KFC customers across the three countries. Respondents rated their experiences on a 5-point Likert scale, with the survey distributed via social media platforms like WhatsApp, Telegram, and Instagram. The results reveal that taste and customer loyalty significantly influence customer satisfaction, with taste having a ? value of 0.262 and loyalty showing the strongest effect with a ? value of 0.537. In contrast, packaging and freshness did not show a significant impact on satisfaction. The R² value of 0.637 indicates that 63.7% of customer satisfaction can be explained by these factors. In conclusion, the findings highlight the critical role of taste and loyalty in driving satisfaction at KFC, with implications for focusing on food quality and customer relationship strategies to enhance satisfaction and customer retention.
The Impact of COVID-19 Pandemic on Customer Satisfaction and Business Performance Lew, Tek Yew; Ling, Lim Hui; Mohd Fuad, Ahmad Azeedi Reza Bin; Akbal Khan, Afra Binti; Ismail, Aimi Aleeya Binti; Mohammad Hazaini, Ainun Adibah Binti; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3502

Abstract

The COVID-19 pandemic, caused by the SARS-CoV-2 virus, triggered significant global disruptions, leading to widespread restrictions aimed at controlling the virus's spread. These restrictions prompted businesses to rapidly adapt, with a strong focus on digitalization, to meet evolving consumer demands. This study examined the impact of the COVID-19 pandemic on customer satisfaction and business performance in Malaysia. Data were collected from 150 customers and business owners through surveys and observational methods. The findings revealed that perceived usefulness and business reaction were highly significant factors influencing customer satisfaction and business performance. Additionally, perceived overall performance played a crucial role in how businesses navigated the pandemic. However, perceived satisfaction was not a significant predictor, suggesting that while businesses successfully adapted, these changes did not necessarily lead to higher customer satisfaction. The study underscores the importance of agile and customer-centric strategies, emphasizing that businesses must continue to evolve their operational approaches to survive and thrive in an increasingly uncertain environment.
Co-Authors Akbal Khan, Afra Binti Aradhya, BN Nishchith Arman, Mohamad Baliyan, Meenu Binti Pa’at, Nur Najwa Binti Salleh, Nur Serina Binti Saroji, Nur Nadhira Binti Suhaimi, Nur Syafiqah Halim, Nabila Husna Binti Abdul Huei, Lok Yee Ibrahim, Najwa Irdina Binti Ismail, Aimi Aleeya Binti Kee, Daisy Mui Hung Lew, Tek Yew Mohammad Hazaini, Ainun Adibah Binti Mohd Fuad, Ahmad Azeedi Reza Bin Permana, Michael Aditya Surya Qudsi, Hanif Ramekar, Bhushan Arun Rishi, Samiksha Sarudin, Muhammad Talhah Bin Shahaidil, Nawal Nadiah Binti Md Yew, Lew Tek