Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of Development Economic and Social Studies (JDESS)
Agustin, Fina Erviana
Unknown Affiliation
Humanities Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Role of Emotions in Consumer Brand Loyalty: A Neuromarketing Approach Shukla, Priyanshu; Awasthi, Apoorv; Kumari, Sakshi; Sahil, Sahil; Gandh, Nityanadi Kumar; Agustin, Fina Erviana; Nneoma, Nwodo Rita
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2901

Abstract

In today's competitive marketplace, cultivating and maintaining consumer brand loyalty is a paramount objective for businesses. While traditional marketing research has explored various factors influencing brand loyalty, the role of emotions, often overlooked in the past, has gained prominence in recent years. This research delves into the intricate relationship between emotions and consumer brand loyalty, employing a cutting-edge neuromarketing approach to uncover the subconscious processes at play. By utilizing neuroimaging techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), this study seeks to unveil the neural mechanisms that underlie emotional responses to brands. Through carefully designed experiments and data analysis, the research aims to identify specific emotional triggers that elicit brand loyalty and evaluate the neurological basis of these responses. Furthermore, this investigation will explore how various emotional states, including joy, trust, and nostalgia, influence different aspects of brand loyalty, such as repeat purchases, positive word-of-mouth, and resistance to competitive alternatives. By pinpointing the neurological signatures of emotional brand attachment, marketers can develop more precise and effective strategies to foster and strengthen consumer brand loyalty. The findings of this research hold significant implications for marketing practitioners.
The Role of Emotions in Consumer Brand Loyalty: A Neuromarketing Approach Shukla, Priyanshu; Awasthi, Apoorv; Kumari, Sakshi; Sahil, Sahil; Gandh, Nityanadi Kumar; Agustin, Fina Erviana; Nneoma, Nwodo Rita
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2901

Abstract

In today's competitive marketplace, cultivating and maintaining consumer brand loyalty is a paramount objective for businesses. While traditional marketing research has explored various factors influencing brand loyalty, the role of emotions, often overlooked in the past, has gained prominence in recent years. This research delves into the intricate relationship between emotions and consumer brand loyalty, employing a cutting-edge neuromarketing approach to uncover the subconscious processes at play. By utilizing neuroimaging techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), this study seeks to unveil the neural mechanisms that underlie emotional responses to brands. Through carefully designed experiments and data analysis, the research aims to identify specific emotional triggers that elicit brand loyalty and evaluate the neurological basis of these responses. Furthermore, this investigation will explore how various emotional states, including joy, trust, and nostalgia, influence different aspects of brand loyalty, such as repeat purchases, positive word-of-mouth, and resistance to competitive alternatives. By pinpointing the neurological signatures of emotional brand attachment, marketers can develop more precise and effective strategies to foster and strengthen consumer brand loyalty. The findings of this research hold significant implications for marketing practitioners.
Structural Analysis of the Impact of Regional Expenditures and Employment on Poverty Depth Agustin, Fina Erviana; Bintoro, Nugroho Suryo
Journal of Development Economic and Social Studies Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jdess.2025.04.2.11

Abstract

Indicators of government success in development can be seen from the low-income inequality and the depth of poverty. These goals can be achieved through budget realization for the public interest in the form of spending on education, health, and social protection functions. In addition to the government's role, other factors, such as the labor force participation rate and economic growth, also play an important role in reducing poverty. East Java Province occupies the region with the highest number of poor people in Indonesia with inequality showing an increasing trend. With this problem, this study used a sample of 38 districts/cities in East Java Province in 2018-2023 with the SEM-PLS method. The results show that economic growth, education function expenditure, and social protection function expenditure have a significant effect on poverty depth. In addition, economic growth and social protection function spending also have a significant effect on poverty depth through income inequality. Thus, there are indications that economic growth in East Java is less inclusive. The oversupply of labor and the inadequate quality of human resources fail to meet the needs of the labor market.
Co-Authors Awasthi, Apoorv Bintoro, Nugroho Suryo Gandh, Nityanadi Kumar Kumari, Sakshi Nneoma, Nwodo Rita Sahil, Sahil Shukla, Priyanshu