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All Journal Al-Muraqabah: Journal of Management and Sharia Business FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi
Adiputra, Prasetia
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Religion Economics, Econometrics & Finance Social Sciences

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Strategi Pemasaran Sukuk Ritel seri SR019 Sebagai Instrument Keuangan Syariah Arini, Erni Zulfa; Adiputra, Prasetia
Al-Muraqabah: Journal of Management and Sharia Business Vol. 3 No. 2 (2023): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v3i2.1056

Abstract

This study aims to determine the Government's strategy in an effort to issue and market the fifth series of Retail Government Securities (SBN) in 2023, namely the Retail Government Sukuk (SR) series SR019 in August. SR019 is the second Retail Sukuk offered by the government this year, after SR018 which was issued on March 3, 2023. Retail SBNs that have been issued by the government this year are, first, Retail Savings Bond (SBR) series SBR012, second, Retail State Sukuk (SR) series SR018, third, Savings Sukuk (ST) series ST010, and fourth, Retail State Bonds (ORI) series ORI023. This research uses qualitative methods with descriptive research types, data obtained from various sources arranged in narrative form. Based on the research results, it can be stated that the marketing strategy that has been implemented so far consists of two aspects of the marketing process and the marketing mix. The marketing process includes: (a) segmenting, namely retail and corporate; (b) the targeting carried out is in the form of a concerted targeting strategy; (c) positioning for conducting online savings Sukuk transactions. The marketing mix includes: (a) product in the form of SR019 Sukuk: (b) the price offered is very affordable for anyone, minimum IDR 1,000,000.00 and maximum IDR 10,000,000,000.00; (c) a place that is affordable, safe and comfortable; (d) promotion carried out through face to face seminars and online media; (e) people who have knowledge and experience; (f) physical evidence is equipped with complete facilities; (g) easy process.
Strategi Pemasaran Sukuk Ritel seri SR019 Sebagai Instrument Keuangan Syariah Arini, Erni Zulfa; Adiputra, Prasetia
Al-Muraqabah: Journal of Management and Sharia Business Vol. 3 No. 2 (2023): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v3i2.1056

Abstract

This study aims to determine the Government's strategy in an effort to issue and market the fifth series of Retail Government Securities (SBN) in 2023, namely the Retail Government Sukuk (SR) series SR019 in August. SR019 is the second Retail Sukuk offered by the government this year, after SR018 which was issued on March 3, 2023. Retail SBNs that have been issued by the government this year are, first, Retail Savings Bond (SBR) series SBR012, second, Retail State Sukuk (SR) series SR018, third, Savings Sukuk (ST) series ST010, and fourth, Retail State Bonds (ORI) series ORI023. This research uses qualitative methods with descriptive research types, data obtained from various sources arranged in narrative form. Based on the research results, it can be stated that the marketing strategy that has been implemented so far consists of two aspects of the marketing process and the marketing mix. The marketing process includes: (a) segmenting, namely retail and corporate; (b) the targeting carried out is in the form of a concerted targeting strategy; (c) positioning for conducting online savings Sukuk transactions. The marketing mix includes: (a) product in the form of SR019 Sukuk: (b) the price offered is very affordable for anyone, minimum IDR 1,000,000.00 and maximum IDR 10,000,000,000.00; (c) a place that is affordable, safe and comfortable; (d) promotion carried out through face to face seminars and online media; (e) people who have knowledge and experience; (f) physical evidence is equipped with complete facilities; (g) easy process.
Keputusan Pembelian Makanan Halal Generasi Muda Z di Wilayah Perkotaan: Rekomendasi Berbasis Kecerdasan Buatan (AI), dan Harga Makanan Arini, Erni Zulfa; Adiputra, Prasetia; Normasyhuri, Khavid
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 27 No. 4 (2025): Oktober
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v27i1/4419

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Rekomendasi Berbasis Kecerdasan Buatan (AI) dan Harga Makanan terhadap Keputusan Pembelian Makanan Halal oleh Generasi Muda Z di wilayah perkotaan. Penelitian ini menggunakan pendekatan kuantitatif dengan perangkat lunak statistik SmartPLS 4.0 untuk menganalisis data. Data primer dikumpulkan melalui teknik purposive sampling, dengan sampel sebanyak 290 responden yang terdiri dari Generasi Muda Z di wilayah perkotaan. Pengumpulan data dilakukan dengan menggunakan kuesioner berbasis Skala Likert yang disebarkan melalui Google Forms. Temuan penelitian ini menunjukkan bahwa Rekomendasi Berbasis Kecerdasan Buatan (AI) dan Harga Makanan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian makanan halal oleh Generasi Muda Z
Co-Authors Arini, Erni Zulfa Normasyhuri, Khavid