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Strategi Pemasaran Sukuk Ritel seri SR019 Sebagai Instrument Keuangan Syariah Arini, Erni Zulfa; Adiputra, Prasetia
Al-Muraqabah: Journal of Management and Sharia Business Vol. 3 No. 2 (2023): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v3i2.1056

This study aims to determine the Government's strategy in an effort to issue and market the fifth series of Retail Government Securities (SBN) in 2023, namely the Retail Government Sukuk (SR) series SR019 in August. SR019 is the second Retail Sukuk offered by the government this year, after SR018 which was issued on March 3, 2023. Retail SBNs that have been issued by the government this year are, first, Retail Savings Bond (SBR) series SBR012, second, Retail State Sukuk (SR) series SR018, third, Savings Sukuk (ST) series ST010, and fourth, Retail State Bonds (ORI) series ORI023. This research uses qualitative methods with descriptive research types, data obtained from various sources arranged in narrative form. Based on the research results, it can be stated that the marketing strategy that has been implemented so far consists of two aspects of the marketing process and the marketing mix. The marketing process includes: (a) segmenting, namely retail and corporate; (b) the targeting carried out is in the form of a concerted targeting strategy; (c) positioning for conducting online savings Sukuk transactions. The marketing mix includes: (a) product in the form of SR019 Sukuk: (b) the price offered is very affordable for anyone, minimum IDR 1,000,000.00 and maximum IDR 10,000,000,000.00; (c) a place that is affordable, safe and comfortable; (d) promotion carried out through face to face seminars and online media; (e) people who have knowledge and experience; (f) physical evidence is equipped with complete facilities; (g) easy process.

SEMIOTIC ANALYSIS OF THE REPRESENTATION OF BACPACKER TOURISM IN THE FILM "TRINITY, THE NEKAD TRAVELER" Shidiqy, Dhiya’u; Arini, Erni Zulfa
Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy Vol 4 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam - Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/ar-rehla.v4i2.9873

Abstract: As an archipelagic country with enormous tourism potential, it can boost state income through foreign exchange. Even though data on foreign tourist visits in 2023 increased 98% compared to 2022 and is dominated by private visits, Indonesia is only ranked 4th in ASEAN regarding tourism visits. The stimulus for building a tourism image is the spearhead for national tourism, one of which is through the medium of film. "Trinity, The Nekad Traveler" is a film that focuses on national tourism by presenting the backpacker concept. This research aims to determine the movie "Trinity, The Nekad Traveler" in representing backpacker travelers and backpacker tourism using a semiotic analysis approach modeled by Charles Sanders Peirce. The research results show that based on signs, objects, and interpretations in various scenes, the film "Trinity, The Nekad Traveler" represents the characteristics of backpackers and backpacker tourism. Keywords: backpacker; tourism; film; semiotics Abstrak: Sebagai negara kepulauan dengan potensi wisata yang sangat besar yang mampu mendongkrak pendapatan negara melalui devisa. Sekali pun data kunjungan wisatawan mancanegara tahun 2023 meningkat 98% dibanding tahun 2022 dan didominasi oleh kunjungan personal, Indonesia hanya menempati urutan ke-4 di ASEAN dalam hal kunjungan pariwisatanya. Stimulus tentang pembangunan citra pariwisata menjadi ujung tombak terhadap eksistensi pariwisata nasional, salah satunya dengan media film. “Trinity, The Nekad Traveler” merupakan salah satu film yang mengangkat tentang pariwisata nasional dengan mengemas konsep backpacker. Tujuan penelitian ini adalah mengetahui film “Trinity, The Nekad Traveler” dalam merepresentasikan backpacker traveler dan backpacker tourism dengan pendekatan analisis semiotika model Charles Sanders Peirce. Hasil penelitian menunjukkan bahwa berdasarkan sign, object dan interprenant pada berbagai adegannya, film “Trinity, The Nekad Traveler” merepresentasikan tentang karakteristik backpacker traveler dan backpacker tourism. Kata Kunci: backpacker; pariwisata; film; semiotika

Transformation of Conventional Banking to Digital Banking: Regulation and Risk Management Ma'rifah, Aula Nurul; Pranata, Eka Octavian; Nabilah, Deva; Arini, Erni Zulfa
Al-Mashrof: Islamic Banking and Finance Vol. 5 No. 2 (2024): Al-Mashrof: Islamic Banking and Finance
Publisher : Universitas Islam Negeri Raden Intan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/al-mashrof.v5i2.24186

This research discusses the transformation of conventional banks to digital banking by emphasizing the importance of regulation and risk management. The method used is literature review, collecting and reviewing references related to OJK regulations governing digital banking services and risk management related to digital banks. The results show that strong regulations are needed to protect consumers and ensure the stability of the digital banking system. In addition, banks must implement adequate risk management to address threats such as cybersecurity, data protection, and operational risks. Good risk management allows banks to mitigate the negative impacts that may arise during the digitalization process. This research emphasizes the importance of regulation and comprehensive risk management in maintaining sustainability and customer trust in digital banking.

Pengembangan Keterampilan Digital dan Kreativitas Pemasaran melalui Affiliate Marketing Rahman, Habib Fatkhur; Aditiansyah, Mohammad Abim; Ariyanti, Meika Putri; Fitriyanti, Nafna; Azizah, Binti Khotimatul; Ayodhea, Regita Sheanon; Nisa, Siti Khoirun; Nisa, Alfiatun; Sari, Indri Duhita; Andaryuni, Fitri; Sa'diyah, Nur Halimatus; Sa'diyah, Halimatus; Mauludin, Moch. Syahrul Mauludin; Sulistyaningsih, Dewi; Mekarsari, Nadhifah Dyah; Khitam, Muhamad Akhsanul; Arini, Erni Zulfa
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): Welfare : September 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i3.2634

This community service program aims to improve the digital literacy and marketing skills of the Jatirejo Village community through affiliate marketing training, using the Participatory Action Research(PAR) method. This method was chosen because it actively involves the community in every stage of the program, including problem identification, planning, implementation, and evaluation, ensuring that the solutions are contextually relevant. The training focused on introducing the basic concepts of affiliate marketing, creating accounts on affiliate platforms, selecting appropriate products, and developing promotional content on social media. In addition, participants were equipped with technical skills such as product photography and persuasive copywriting, enabling them to adopt content-based marketing strategies aligned with current digital trends. The results showed a significant improvement in participants’ conceptual understanding, technical skills, and creativity in promoting local products. Positive impacts were also evident in the form of new income opportunities without requiring large capital and increased economic empowerment in the village. Despite challenges such as limited internet access and consistency in practice, recommendations including the establishment of a village affiliate marketer community, government support, and continuous training were proposed to overcome them. Therefore, this program represents a strategic step in strengthening the competitiveness of Jatirejo Village in the digital era.

Strategi Pemasaran Sukuk Ritel seri SR019 Sebagai Instrument Keuangan Syariah Arini, Erni Zulfa; Adiputra, Prasetia
Al-Muraqabah: Journal of Management and Sharia Business Vol. 3 No. 2 (2023): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v3i2.1056

This study aims to determine the Government's strategy in an effort to issue and market the fifth series of Retail Government Securities (SBN) in 2023, namely the Retail Government Sukuk (SR) series SR019 in August. SR019 is the second Retail Sukuk offered by the government this year, after SR018 which was issued on March 3, 2023. Retail SBNs that have been issued by the government this year are, first, Retail Savings Bond (SBR) series SBR012, second, Retail State Sukuk (SR) series SR018, third, Savings Sukuk (ST) series ST010, and fourth, Retail State Bonds (ORI) series ORI023. This research uses qualitative methods with descriptive research types, data obtained from various sources arranged in narrative form. Based on the research results, it can be stated that the marketing strategy that has been implemented so far consists of two aspects of the marketing process and the marketing mix. The marketing process includes: (a) segmenting, namely retail and corporate; (b) the targeting carried out is in the form of a concerted targeting strategy; (c) positioning for conducting online savings Sukuk transactions. The marketing mix includes: (a) product in the form of SR019 Sukuk: (b) the price offered is very affordable for anyone, minimum IDR 1,000,000.00 and maximum IDR 10,000,000,000.00; (c) a place that is affordable, safe and comfortable; (d) promotion carried out through face to face seminars and online media; (e) people who have knowledge and experience; (f) physical evidence is equipped with complete facilities; (g) easy process.

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