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All Journal Globish: An English-Indonesian Journal for English, Education, and Culture
Fadila, Wildania
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Unravelling Gender Inequality: A Semiotic Analysis of Taylor Swift's Song Lyrics Fadila, Wildania; Nisa, Baiatun
Globish: An English-Indonesian Journal for English, Education, and Culture Vol 13, No 2 (2024): Globish
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/globish.v13i2.11305

Abstract

This study aims to explore the semiotic representations of gender inequality within Taylor Swift's song lyrics. Utilizing a descriptive qualitative method, it analyzes the signifier and signified embedded in her music. Drawing upon Ferdinand de Saussure's semiotic theory, the study delves into the material aspects of language—what is seen, heard, or read (signifier)—and the corresponding mental images or concepts (signified). Through a comprehensive analysis of Swift's songs, including "The Man," "Mad Woman," and "Look What You Made Me Do," the research uncovers the pervasive gender gap and mistreatment faced by women in various societal contexts. Data collection involves listening to the songs, understanding their meaning, and observing instances of discrimination against women in daily life. The findings highlight the significance of Swift's music as a platform for discourse on gender inequality, shedding light on the ongoing struggle for women's rights in contemporary society. 
Co-Authors Baiatun Nisa