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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Jurnal GeoEkonomi
saputra, Soni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pelatihan Penyusunan Laporan Keuangan dan Pemasaran Digital Pada Bank Sampah Tangguh Dusun Wonosuko Kecamatan Tegalrejo Kabupaten Magelang Maharani, Betari; saputra, Soni; Perdana, Attalah Putra; Erlina, Diva
Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Vol 8, No 3 (2024): Jurnal Pelayanan dan Pengabdian Masyarakat (PAMAS)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/pamas.v8i3.2447

Abstract

Peningkatan penyusunan laporan keuangan di bank sampah merupakan pengembangan kemampuan pembelajaran masyarakat Dusun Wonosuko yang menjadi tempat dimana warga menabung atau istilah lainnya menabung dalam bentuk sampah yang dikelompokan sesuai jenisnya. Metode yang digunakan yaitu melakukan observasi di lokasi, diskusi mengenai masalah yang dihadapi di bank sampah, membuat program untuk menyelesaikan masalah, melakukan pelatihan dan pendampingan. Hasil yang diperoleh yaitu, 1) kegiatan diskusi masalah yang dihadapi berjalan dengan baik yang dilaksanakan secara langsung, 2) Pelatihan secara langsung terdiri dari pelatihan administrasi, pembukuan keuangan dan pemasaran digital. 3) Pada tahap terakhir kegiatan pendampingan, yakni pembelian layanan konsultasi implementasi kegiatan admnistrasi, pembukuan keuangan bank sampah dan pemasaran digital. Hasil kegiatan pengabdian adalah pengelola mulai meimplementasikan sistem administrasi dan pembukuan keuangan yang lebih baik. Saat ini, pengelola mengetahui cara mengoperasikan sistem media sosial seperti facebook dan instgaram untuk pemasaran produk bank sampah. Kata kunci: laporan keuangan, pemasaran digital, bank sampah
PERGESERAN MINAT BELANJA GEN MILENIAL DAN GEN Z DI TENGGARONG Saputra, Soni; Hana Fahleti, Widya; Dewi, Septira
Jurnal GeoEkonomi Vol. 16 No. 1 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v16i1.579

Abstract

This study aims to analyze the differences in shopping preferences between Millennials (born 1981-1996) and Generation Z (born 1997-2012) in Tenggarong District. The research focuses on four main variables influencing purchasing decisions: cultural, social, personal, and psychological factors. A descriptive quantitative approach was employed, involving 200 respondents, consisting of 100 Millennials and 100 Generation Z individuals. Data were analyzed using the Mann-Whitney test to identify significant differences between the two groups. The findings indicate no significant differences in shopping preferences between Millennials and Generation Z across all variables examined. Although there were differences in the Mean Ranks, the p-values for cultural (0.154), social (0.132), personal (0.923), and psychological (0.300) variables were above 0.05. This demonstrates that the shopping preferences of both generations are generally similar, despite minor variations in how they access information or are influenced by trends. Factors such as ease of online shopping, trust in e-commerce platforms, and motivation to secure discounts and promotions are the main reasons for the similarities in shopping behavior between the two generations. This study provides valuable insights for businesses to design effective marketing strategies by aligning their approaches with the digital preferences and practical needs of both generations.
Co-Authors Erlina, Diva Hana Fahleti, Widya Maharani, Betari Perdana, Attalah Putra Septira Dewi