Garuda - Garba Rujukan Digital

PERBANDINGAN SUMBER PENDANAAN ANTARA LEASING DAN HUTANG BANK TERHADAP KEUNTUNGAN PERUSAHAAN PT. ASIADRILL BARA UTAMA BALIKPAPAN Dewi, Septira
EKONOMIA Vol 2, No 1 (2013)
Publisher : EKONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.282 KB)

PT. Asiadrill Bara Utama is a company engaged in drilling operations in the mining and petroleum industry-. Machinery and vehicles needed funds in large numbers because of the existence of a project done in a variety of locations. To support the project activities in the Sanga-Sanga company will add cars to the type of Ford Ranger 4x4 Single cabin MT using 2.2-liter turbo diesel engine which is powerful.The problem in this paper is whether the ownership of the vehicle Ford Ranger PT. Asiadrill Bara Utama is leasing more profitable than bank debt with car ownership hypothesis Ford Ranger 4x4 Single cabin using lease financing will be favorable when compared with the use of debt financing Bank.Analysis tool used is the use of leasing and NPV NPV using bank debt. The results: Berdasarkah IRR calculation results with Disconto estimates by 5% and 10% obtained NPV1 of Rp. And NPV2 Rp 11,069,199.00 - 21,529,458.00, the obtained value of IRR is 19.48%Hypothesis is accepted because the NPV using the leasing of Rp. 148,536,273.60 less than the NPV using a bank loan of Rp. 245.251.811.69.Thus, the company may choose to use the services of the project Leasing company.

ANALISIS RASIO PROFITABILITAS PADA USAHA KERAMBA JARING APUNG BAPAK DONI DI KAMPUNG BARU Saher, Sayid; Inggriani, Yosi; Dewi, Septira
I-Con Media مجلد 6 عدد 1 (2023): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM6172

The importance of knowing the value of the company will be able to give a positive signal. The value can be measured which is profitability. The research method used is descriptive research with a quantitative approach. The data used are primary data and secondary data. Data analysis uses profitability ratios, namely Net Profit Margin (NPM), Turnover Of Operating Assets (TOA), Return On Equity (ROE), and Return On Investment (ROI). From mr. Doni's floating net cage business in Kampung Baru, the results of the analysis were obtained as follows: (1) The Net Profit Margin obtained in 2021 has decreased. (2) The value of Turnover of Operating Assets (TOA) obtained in 2020 was 1.78 times while in 2021 it was 2.02 times. (3) Return On Equity (ROE) obtained 0.81% to 0.77%. (4) Return On Investment (ROI) obtained in 2020 was 0.76% while in 2021 it was 0.64%.

A PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP NIAT BELI SMARTPHONE BEKAS PADA KONTER HANDPHONE SARANG REPAIR DI KOTA BANGUN Zali, M. ROZALI; Fahleti, Widya Hana; Dewi, Septira
I-Con Media مجلد 7 عدد 2 (2024): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM72142

The demand for information that is very fast and easy makes producers engaged in the field of communication make innovations by creating or developing practical communication tools, one of which is creating cellular phones. At this time, the sale of used smartphones has become a fairly large market and continues to grow. Many consumers choose used smartphones as a more affordable alternative compared to buying new products. The purpose of this study is to find out and examine how to manage price perceptions, product quality, and trust to build Intention to Buy Used Smartphones at Sarang Repair Mobile Counters in Kota Bangun. The research data was collected through a questionnaire. The samples studied were 50 respondents. The analytical method used in this study uses Multiple Linear Regression Analysis with hypothesis testing, namely the f-test and t-test.The results of this study indicate that (1) price perception, product quality, and trust have a simultaneous effect on the intention to purchase used smartphones at Sarang Repair phone counter in Kota Bangun, and this has been accepted and proven to be true. (2) price perception, product quality, and trust have a partial effect on the intention to purchase used smartphones at Sarang Repair phone counter in Kota Bangun, and this has been accepted and proven to be true. And, (3) trust has the most dominant effect on the intention to purchase used smartphones at Sarang Repair phone counter in Kota Bangun, and this has been accepted and proven to be true.

PERGESERAN MINAT BELANJA GEN MILENIAL DAN GEN Z DI TENGGARONG Saputra, Soni; Hana Fahleti, Widya; Dewi, Septira
Jurnal GeoEkonomi Vol. 16 No. 1 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v16i1.579

This study aims to analyze the differences in shopping preferences between Millennials (born 1981-1996) and Generation Z (born 1997-2012) in Tenggarong District. The research focuses on four main variables influencing purchasing decisions: cultural, social, personal, and psychological factors. A descriptive quantitative approach was employed, involving 200 respondents, consisting of 100 Millennials and 100 Generation Z individuals. Data were analyzed using the Mann-Whitney test to identify significant differences between the two groups. The findings indicate no significant differences in shopping preferences between Millennials and Generation Z across all variables examined. Although there were differences in the Mean Ranks, the p-values for cultural (0.154), social (0.132), personal (0.923), and psychological (0.300) variables were above 0.05. This demonstrates that the shopping preferences of both generations are generally similar, despite minor variations in how they access information or are influenced by trends. Factors such as ease of online shopping, trust in e-commerce platforms, and motivation to secure discounts and promotions are the main reasons for the similarities in shopping behavior between the two generations. This study provides valuable insights for businesses to design effective marketing strategies by aligning their approaches with the digital preferences and practical needs of both generations.

PENGARUH INSENTIF DAN DISIPLIN KERJA TERHADAP SEMANGAT KERJA KARYAWAN (Studi Pada PT. Satria Primajaya Nusantara Handil Muara Jawa) Dewi, Septira; Noorhaya. A.R.P, Eva
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 2 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i2.1127

Human resources (HR) is one of the main factors in global competition, namely how to create qualified and skilled human resources and have a culture of high competitiveness in global competition that we have ignored. Given the importance of the role of human resources in carrying out company activities, the company's management is required to always pay close attention to its workforce so that the morale achieved by employees increases and is in accordance with the company's targets in achieving its goals. The purpose of this study was to determine the effect of the incentive and work discipline variables simultaneously and partially on employee morale. The analytical tool used in this research is multiple regression, and the number of samples used is 70. The result of the research is that the incentive and discipline variables are simultaneously able to show a significant effect on employee morale. Partially, incentives have a significant effect on employee morale, and partially, discipline has a significant effect on employee morale.

PENGARUH INSENTIF DAN DISIPLIN KERJA TERHADAP SEMANGAT KERJA KARYAWAN (Studi Pada PT. Satria Primajaya Nusantara Handil Muara Jawa) Dewi, Septira; Noorhaya. A.R.P, Eva
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 2 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i2.1127

Human resources (HR) is one of the main factors in global competition, namely how to create qualified and skilled human resources and have a culture of high competitiveness in global competition that we have ignored. Given the importance of the role of human resources in carrying out company activities, the company's management is required to always pay close attention to its workforce so that the morale achieved by employees increases and is in accordance with the company's targets in achieving its goals. The purpose of this study was to determine the effect of the incentive and work discipline variables simultaneously and partially on employee morale. The analytical tool used in this research is multiple regression, and the number of samples used is 70. The result of the research is that the incentive and discipline variables are simultaneously able to show a significant effect on employee morale. Partially, incentives have a significant effect on employee morale, and partially, discipline has a significant effect on employee morale.

PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA OUTLET SELALU TEH DI TELUK DALAM Novira Rahayu Putri; Dewi, Septira; Johansyah
I-Con Media مجلد 8 عدد 1 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM8194

Penelitian ini berjudul Pengaruh Kualitas Pelayanan, Harga dan Lokasi terhadap Kepuasan Pelanggan bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan, pengaruh harga terhadap kepuasan pelanggan dan pengaruh lokasi terhadap kepuasan pelanggan pada gerai always tea teluk dalam. Penelitian ini menggunakan 3 variabel bebas yaitu kualitas pelayanan, harga dan lokasi serta satu variabel terikat yaitu kepuasan pelanggan. Data dalam penelitian ini dikumpulkan melalui penyebaran kuesioner kepada 105 konsumen yang membeli atau mengonsumsi selalu teh sebagai sampel penelitian. Teknik pengambilan sampel yang digunakan adalah sampling tidak disengaja. Metode analisis data yang digunakan adalah analisis kuantitatif yaitu uji validitas, uji reliabilitas, uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinearitas dan uji heteroskedastisitas, analisis regresi linier berganda, uji hipotesis yang terdiri dari uji t, uji f dan R2. Berdasarkan analisis data diperoleh hasil bahwa indikator dalam penelitian ini valid dan reliabel. Pada uji asumsi klasik, data berdistribusi normal, tidak terjadi heteroskedastisitas dan multikolinearitas. Pada uji hipotesis pada uji t diketahui variabel kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan. Pada uji F diketahui variabel kualitas pelayanan, harga dan lokasi secara simultan berpengaruh terhadap kepuasan pelanggan. Pada uji R2 diketahui besarnya pengaruh kualitas pelayanan, harga dan lokasi terhadap kepuasan pelanggan sebesar 77,1%. sedangkan sisanya sebesar 22,9% dipengaruhi oleh faktor lain di luar penelitian ini.

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI KULA KOPI Misniasari, Nia; Fahleti, Widya; Dewi, Septira
I-Con Media مجلد 8 عدد 2 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM82106

The study entitled The Influence of Service Quality and Promotion on Purchasing Decisions at Kula Kopi aims to determine the influence of service quality on purchasing decisions, the influence of promotion on purchasing decisions and the influence of service quality and promotion on purchasing decisions at Kula Kopi. This study uses two independent variables, namely service quality and promotion and one dependent variable, namely purchasing decisions. The data in this study were collected by distributing questionnaires to 138 consumers at Kula Kopi as research samples. The sampling technique used was purposive sampling. The data analysis method used was quantitative analysis, namely validity test, reliability test, classical assumption test consisting of normality test, multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis test consisting of t-test and F-test. Based on data analysis, the results of the study indicate that the indicators in this study are valid and reliable. In the classical assumption test, the data is normally distributed, there is no heteroscedasticity and multicollinearity. In the hypothesis test in the t-test, it is known that the service quality variable has a significant effect on purchasing decisions, the promotion variable also has a significant effect on purchasing decisions. In the F test, it was found that service quality and promotion had a joint influence on purchasing decisions. Keywords: Service quality, promotion and purchasing decisions

STRATEGI PENINGKATAN DAYA TARIK PRODUK PADA INDUSTRI MAKANAN (Studi Kasus Kerupuk Beras Ibu Lilis di Tenggarong) Kurnia Warni, Dea; Noorhya Akhmar Ramadhan Putri, Eva; Dewi, Septira
I-Con Media مجلد 8 عدد 2 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM82117

The purpose of this study was to determine and assess the condition of Mrs. Lilis Rice Crackers Business in Tenggarong from the position of strengths, weaknesses, opportunities and threats and to find out the right strategy to be applied to Mrs. Lilis Rice Crackers Business in Tenggarong. This study uses quantitative data obtained from questionnaire data. The number of research samples was 100 people with the method of taking random sampling. The analysis tool uses SWOT analysis. Based on the SWOT matrix, it is obtained that the current position / strategy of Mrs. Lilis' Rice Crackers Business in Tenggarong is a stabilization / turn around strategy located in quadrant III, meaning that the company faces enormous market opportunities, but on the other hand Mrs. Lilis' Rice Crackers Business faces several internal weaknesses. The focus of the strategy that must be applied in this condition is to minimize the company's internal problems so that it can seize better market opportunities. Alternative strategies that can be carried out by Mrs. Lilis Rice Crackers Business in Tenggarong by looking at its position, namely the WO (weaknesses - opportunities) combination are as follows a. promotion using social media, b. adding stock variations of product results, c. expanding the distribution network with delivery services, d. Increasing business capital with low-interest bank loans, dan e. increase product shelf life

ANALISIS HARGA POKOK PRODUKSI NOVY HEADLAMP CUSTOM PADA PASAR KOTA TENGGARONG Puspita Sari, Eka; Dewi, Septira; Aryani, Farida
I-Con Media مجلد 8 عدد 2 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM82118

This research aims to analyze the cost of production (HPP) of Novy Headlamp Custom products marketed in Teenggarong City. The method used in this research is quantitative by collecting primary and secondary data. Primary data was obtained through direct interviews with business owners and observations of production processes in the field, while secondary data was obtained from financial reports and relevant production documents. The cost components analyzed include raw material costs, labor costs, and production overhead costs. The research results show that raw material costs are the largest component in the COGS structure, followed by direct labor costs and overhead costs. Based on the analysis carried out, the HPP per unit for the Novy Headlamp Custom is Rp. 500,000. The selling price is then determined by considering the desired profit margin and market conditions in Tenggarong City. By knowing the HPP in detail, Novy Headlamp Custom can determine a pricing strategy that is more effective and competitive in the local market. The study also provides recommendations for improving production efficiency and reducing costs without compromising product quality. It is hoped that this analysis can become a reference for other small and medium businesses in managing their HPP.

Title

Found 10 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 10 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 10 Documents
Search