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All Journal Value : Journal of Management and Business SMBJ: Strategic Management Business Journal
Wardani, Salsabilah Herman Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Analisis Penentuan Strategi Bersaing pada Bisnis Usaha Kafe Omah Koempoel Iftikar, Muhamad Zaki; Utama, Afwan Syahru; Rahmadhi, Nanda Supraba; Yuananto, Muhammad Naufal; Pratama, Reyhan Atallah Syah; Wardani, Salsabilah Herman Putri
Value : Journal of Management and Business Vol. 7 No. 1 (2022): Value : Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/value.v7i1.7233

Abstract

Omah Koempoel is one of the cafes in Batu Tourism City that has many customers because it provides a natural and contemporary cafe concept through neatly arranged joglo-joglo buildings. Because it has many competitors and must be able to satisfy every customer who comes, Omah Koempoel needs to find a strategy to help win the cafe business in Batu Tourism City. The method that used in this study is a strategic management matrix formulation consisting of 3 stages or stages, namely the Input Stage with the Internal Factor Evaluation (IFE) Matrix and the External Factor Evaluation (EFE) Matrix; the Matching Stage using Internal External Matrix (IE) analysis, and the Decision Stage using the QSPM Matrix (Quantitative Strategic Planning Matrix). The results of this study get alternative strategies that Omah Koempoel can use is a development strategy by expanding its market share, expanding business locations, expanding business in other sectors, finding suitable and appropriate locations for the establishment of new businesses, maximizing digital media that is currently developing this, as well as being more active and aggressive in promoting the products offered.
GREEN PERCEIVED VALUE, GREEN SATISFACTION, GREEN TRUST TOWARDS UNILEVER CONSUMER GREEN LOYALTY Wardani, Salsabilah Herman Putri; Ratnawati, Kusuma
Strategic Management Business Journal Vol. 4 No. 02 (2024): December, 2024
Publisher : Universitas Pembinaan Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v4i02.107

Abstract

Research background: The current consumption model tends to be irresponsible. Consumers do not have sufficient knowledge regarding environmental impacts, including waste management. Purpose of the article: The objective of this research is to identify the effects of green perceived value, customer green satisfaction, and green trust on customer green loyalty. As a replication, this research uses a quantitative approach. Methods: The population is consumers of Unilever products in Malang City. According to Hair et al. (2010), the number of samples multiples the research item by 5. Using purposive sampling, 145 people were selected as the respondents. The data were tested for validity and reliability and analyzed using multiple regression in SPSS 26. Findings & value added: This study finds that green perceived value, customer green satisfaction, and green trust partially have significant and positive effects on customer green loyalty. Furthermore, this research proves that, although Unilever committed to greenwashing in the past, it does not reduce customer green loyalty. This is probably because green perceived value, customer green satisfaction, and green trust have been established for a long time through the company's green campaigns. Therefore, the company could minimize the negative effect of greenwashing and maintain customer green loyalty.
Co-Authors Kusuma Ratnawati Muhamad Zaki Iftikar Pratama, Reyhan Atallah Syah Rahmadhi, Nanda Supraba Utama, Afwan Syahru Yuananto, Muhammad Naufal